LEA & PERRINS®, Inventor of Worcestershire Sauce, Launches First Innovation in Over a Decade with New Ready-To-Drink Bloody Mary Mix
27 Setembro 2023 - 7:00AM
Business Wire
Crafted in partnership with GEORGE’S BEVERAGE
COMPANY™, the mix is now available nationwide
For more than a century, Bloody Marys have been a menu staple –
though the cocktail’s fandom has recently soared to new heights.
While the average brunch goer focuses on the unexpected and
adventurous garnishes, true Bloody Mary connoisseurs know
Worcestershire sauce has always been the key ingredient.1 Today,
LEA & PERRINS®, the inventor of Worcestershire Sauce, launches
its first innovation in more than a decade: a ready-to-drink Bloody
Mary mix. Created in partnership with GEORGE’S BEVERAGE COMPANY™,
the LEA & PERRINS Zesty Bloody Mary Mix is a premium and
carefully crafted beverage mix – ready to drink over ice or with
vodka for a traditional boozy take.
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LEA & PERRINS®, Inventor of
Worcestershire Sauce, Launches First Innovation in Over a Decade
with New Ready-To-Drink Bloody Mary Mix (Photo: Business Wire)
The meteoric rise in popularity of over-the-top, indulgent
Bloody Mary garnishes has led to the cocktail often satisfying
diners’ hunger before they even get to their meals. To show the
world that the Bloody Mary is more than just a boozy brunch
beverage, LEA & PERRINS is partnering with BLT Restaurant Group
to introduce a Bloody Mary that proudly sits on the dinner menu.
The one-of-a-kind “Bloody Mary Dinner” is an all-in-one cocktail
and entrée combination inspired by a deconstructed over-the-top
Bloody Mary. It will be available at BLT Restaurant Group locations
in New York, Washington D.C., and Chicago from Thursday, September
28 – Sunday, October 8.2
Built with a LEA & PERRINS Zesty Bloody Mary as the
centerpiece, each bite is designed to elevate the savory sip. The
Bloody Mary Dinner features:
- LEA & PERRINS Zesty Bloody Mary topped with traditional BLT
Restaurant garnishes including a jumbo celery stalk, green olive,
cornichon, and lemon wedge.
- An 8 oz. skirt steak infused with a LEA & PERRINS
Worcestershire sauce and soy-garlic marinade.
- A juicy skewer of Lea & Perrins Calabrian chili marinated
grilled shrimp with scallion oil, spiced maple bacon with mustard
seeds and pickled onions, and fresh grape tomatoes.
"Bloody Mary afficionados know that the secret to a top-notch
Bloody Mary is the Worcestershire Sauce,” says Holland Robinson,
Brand Marketing Manager, LEA & PERRINS. "As the inventor, LEA
& PERRINS has been the key to elevating flavor since 1837. As
we looked to launch our first innovation in over ten years, it only
made sense for us to enter the Bloody Mary business. We are excited
to showcase the LEA & PERRINS quality and craftmanship in our
mix and partner with BLT Restaurant Group to reimagine the savory
cocktail in a never-before-seen way.”
Each mildly spicy sip of the LEA & PERRINS Zesty Bloody Mary
Mix celebrates the bold, distinct, and savory flavor of LEA &
PERRINS. The mix is handcrafted in small batches and features
flavors derived from premium ingredients including fresh tomato
juice, fresh horseradish, fresh lemon juice, celery, and a
cayenne-based hot sauce.
“The LEA & PERRINS Zesty Bloody Mary Mix is unlike anything
we have done before and is the most delicious craft cocktail mixer
our team has ever created,” says Greg David, Chief Executive
Officer and President, GEORGE’S BEVERAGE COMPANY. “We are excited
to partner with LEA & PERRINS to create this premium, zesty
offering. Sure to please even the most finicky Bloody Mary drinker,
it is a flavor bomb in a bottle!”
The LEA & PERRINS Zesty Bloody Mary Mix is now available for
purchase at major grocery and specialty spirit retailers
nationwide. LEA & PERRINS and BLT are also releasing the Bloody
Mary Dinner recipe to enjoy at home on @LeaandPerrins,
@BLTRestaurants and @GeorgesBevCo social channels.
1Tasting Table, The Debated Origin Story Of The Bloody Mary
Cocktail, July 2022 2While supplies last. The LEA & PERRINS x
BLT Bloody Mary Dinner is not available for take-out.
ABOUT KRAFT HEINZ
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2022 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
ABOUT GEORGE’S BEVERAGE COMPANY™️
GEORGE’S BEVERAGE COMPANY™️ was founded in 2011 in Berlin,
Maryland. The company started out as an award-winning microbrew of
craft natural Bloody Mary’s & Margarita’s. GEORGE’S BEVERAGE
COMPANY™️ products are now sold and served across the U.S.,
boasting a full line of drink mixers & Bloody Mary mixes with
Spicy and Mild as the original mixes. All of George’s® Bloody Mary
Mixes feature the freshest ingredients and are incredibly balanced
for the perfect taste and spice! Most recently, GEORGE’S BEVERAGE
COMPANY™️ collaborated with The Kraft Heinz Company to release the
first ever bottled LEA & PERRINS® Premium, Natural and Zesty
Bloody Mary Mix. For more information and recipes, visit
WWW.GEORGESBEVERAGECOMPANY.COM.
ABOUT BLT RESTAURANT GROUP
BLT Restaurant Group is committed to exceeding expectations
through extraordinary food and unparalleled service. What started
in 2004 as a standalone concept in New York City has transformed
into a family of well-known, reputable restaurants throughout the
world. We feature a team of critically acclaimed chefs, as well as
passionate front-of-house and back-of-house team members that are
dedicated to sharing their hospitality and expertise with our
guests. BLT Restaurant Group properties include the BLT
restaurants, comprised of BLT Steak in New York, NY (2004),
Washington, DC (2006), Charlotte, NC (2009), Waikiki, HI (2009),
Seoul, South Korea (2014), Roppongi, Tokyo (2014), Ginza, Tokyo
(2015), and BLT Prime in New York, NY (2005), among others. BLT
Restaurant Group also operates two Italian concepts: Casa Nonna in
Palm Beach, Aruba (2018) and Turks & Caicos (2021) and The
Florentine in Chicago, IL (2010). For more information, visit us
online at www.bltrestaurantgroup.com, on Instagram @BLTRestaurants
and @BLTRestaurantGroup or on Facebook at
www.facebook.com/bltrestaurantgroup.
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version on businesswire.com: https://www.businesswire.com/news/home/20230927735569/en/
ALISON BROD MARKETING COMMUNICATIONS Kraftheinz@abmc-us.com THE
KRAFT HEINZ COMPANY Alexandra.Lieberman@KraftHeinz.com
Kraft Heinz (NASDAQ:KHC)
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