For the First Time in 100 years, Charmin is Reinventing the Square for the Perfect Tear
02 Outubro 2023 - 11:00AM
Business Wire
Charmin Ultra Soft Smooth Tear is Rolling Out
to Stores Now for a Smoother and More Enjoyable Go
Charmin has been secretly testing a big innovation for their
Ultra Soft rolls. Some lucky consumers have even gotten it in-store
through a secret test. But now, for the first time, Charmin is
ready to talk about reinventing the square.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231002273549/en/
(Graphic: Business Wire)
Charmin has reinvented the square by replacing the traditional
perforation line with a scalloped edge to provide a better,
smoother tear, and launched Smooth Tear as part of the Ultra Soft
category to offer a more enjoyable go.
“This is something the toilet paper category hasn’t seen, and
we’ve spent more than five years perfecting the technology and
design behind it,” said Rob Reinerman, Charmin Vice President,
Procter & Gamble. “At Charmin, we’re all about delivering a
better bathroom experience and delivering superior products with
the best performance, ultimately delivering value to our consumers.
It’s why we keep innovating and investing in performance.”
Many consumers often get frustrated when they’re unable to get a
clean tear, resulting in additional toilet paper usage and
potential waste. This innovation aims to deliver an even and clean
tear every single time, addressing multiple pain points that are
experienced when using toilet paper. Charmin Ultra Soft Smooth Tear
enables getting just the right desired amount, does not tear during
dispensing and leaves a clean smooth cut.
“Consumers’ #1 complaint to our call centers over the years has
been the uneven tears from the square shape,” said Gregg Weaver,
Senior Scientist, Procter & Gamble. “The uneven tear is a
result of straight perforations that don’t match the direction that
consumers pull sheets and where the toilet paper is hung in the
bathroom. The new Charmin wavy perforation ensures that you’re able
to tear smoothly no matter where and how you tear.”
Charmin Ultra Soft Smooth Tear is rolling out this month in
stores nationwide. Visit Charmin.com for more information about
Charmin’s commitment to help all people #EnjoytheGo.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231002273549/en/
Alan Danzis, MSL New York, 917-580-0585,
Alan.Danzis@mslgroup.com
Procter and Gamble (NYSE:PG)
Gráfico Histórico do Ativo
De Mar 2024 até Abr 2024
Procter and Gamble (NYSE:PG)
Gráfico Histórico do Ativo
De Abr 2023 até Abr 2024