Discover Partners With Award-Winning Actress Jennifer Coolidge
04 Outubro 2023 - 9:00AM
Business Wire
New National Campaign Shows How Discover is
Especially for Everyone
Discover is launching a new national brand campaign entitled
“Especially for Everyone,” with award-winning actress Jennifer
Coolidge. As part of the launch, Coolidge will be featured in
national advertising efforts, focusing on Discover’s benefits and
products. This includes -- for the first time in the company’s
history – a campaign focused on a deposit product: Discover’s
Cashback Debit checking account.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231004637953/en/
(Photo: Business Wire)
The “Especially for Everyone” campaign challenges the old notion
that the best experiences are reserved only for those at the top.
Through the campaign, Discover is featuring how their products and
services ensure all customers feel valued and receive the great
customer service that Discover offers.
“I am proud to be partnering with Discover for this new campaign
because they offer a unique experience for all of their customers,”
said actress Jennifer Coolidge. “I gravitate towards people who
treat others equally and are accessible which I found to be even
more true with the Discover team when we were filming these
ads.”
In the initial ad, consumers will see Coolidge using her
Discover Cashback Debit card at a restaurant, and she is surprised
to learn that Discover’s great benefits -- like 1% cash back on up
to $3,000 in monthly debit card purchases* -- are for everyone and
not just VIPs.
“We’re partnering with Jennifer Coolidge to showcase how
Discover delivers a great experience to everyone, which is a
refreshing notion, especially these days, when other companies are
limiting their best service and experiences to only certain
customers,” said Jennifer Murillo, Chief Marketing Officer of
Discover. “Discover doesn’t reserve our best treatment for a select
few. All of our customers have access to our great benefits,
including the same 24/7 US-based customer service. All of our
credit card products feature no annual fee1. And we think all of
our customers should be getting cash back on their purchases, so we
are offering Cashback Debit, our free checking account that gives
cash back on debit card purchases. Jennifer was the perfect partner
to help us tell that story and she brought her special creative
energy, relatability and humor to the project.”
“Especially for Everyone” will be running nationwide across a
variety of channels, including TV commercials, online video
advertising, radio, social media, and other channels.
This campaign marks the first time Discover is highlighting a
bank product in national advertising efforts with Discover’s
Cashback Debit. The product features 1% cash back rewards on up to
$3,000 in debit card purchases each month, no account fees, early
direct deposit 2, access to 60,000 fee-free ATMs and more.
“Discover is a bank that offers consumers a full suite of
digital banking products and integrating this concept into our
national advertising campaign is a big step for our brand,” said
Peter Illian, Senior Vice President of Deposits at Discover. “We
know that our customer-first attitude and features extend beyond
our credit cards to our checking and savings accounts as well as
our loan products, and we are looking for new ways to make sure
that our customers know as well.”
About Discover
Discover Financial Services (NYSE: DFS) is a digital banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company issues the Discover® card, America's cash rewards
pioneer, and offers private student loans, personal loans, home
loans, checking and savings accounts and certificates of deposit
through its banking business. It operates the Discover Global
Network® comprised of Discover Network, with millions of merchants
and cash access locations; PULSE®, one of the nation's leading
ATM/debit networks; and Diners Club International®, a global
payments network with acceptance around the world. For more
information, visit www.discover.com/company.
*ATM transactions, the purchase of money orders or other cash
equivalents, cash over portions of point-of-sale transactions,
Peer-to-Peer (P2P) payments (such as Apple Pay Cash), online sports
betting and internet gambling transactions, and loan payments or
account funding made with your debit card are not eligible for cash
back rewards. In addition, purchases made using third-party payment
accounts (services such as Venmo® and PayPal®, who also provide P2P
payments) may not be eligible for cash back rewards. Apple Pay® is
a trademark of Apple Inc. Venmo and PayPal are registered
trademarks of PayPal, Inc.
1 0%-28.24% intro APR for purchases for 6-15 months and
0%-28.24% for balance transfers for 6-15 months, then variable
17.24%-28.24%. Cash advance variable APR: 29.99%. Call
1-800-DISCOVER or visit Discover.com for details about credit costs
and terms. Pricing as of 09/29/23 and is subject to change.
2 Early Pay is automatically available to checking, savings
(excluding IRA savings) and money market customers who receive
qualifying ACH direct deposits. At our discretion, and dependent on
the timing of our receipt of the direct deposit instructions, we
may make funds from these qualifying direct deposits available to
you up to 2 days early. See our Deposit Account Agreement for more
information.
Discover Bank, Member FDIC
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231004637953/en/
Derek Cuculich DerekCuculich@discover.com 224-405-0665
@Discover_News
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