POTTERY BARN AND WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS LAUNCH HOME COLLABORATION INSPIRED BY THE CLASSIC HOLIDAY FILM ELF
04 Outubro 2023 - 9:00AM
Business Wire
New Collection Features Over 25 Items Designed
with Christmas Spirit Just in Time for the Film’s 20th
Anniversary
Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE:
WSM), the world’s largest digital-first, design-led and sustainable
home retailer, announced today the launch of a new home furnishings
collaboration inspired by the beloved holiday film, Elf. Released
in theaters 20 years ago, Elf follows Buddy – a human raised as an
oversized elf – as he travels from the North Pole to New York City
to spread Christmas cheer.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231004690501/en/
Pottery Barn x Elf Collection (Photo:
Pottery Barn)
In partnership with Warner Bros. Discovery Global Consumer
Products, Pottery Barn brings the magic of Elf to life with the
exclusive “Elf x Pottery Barn” home furnishings collection which
features over 25 pieces including décor, bedding, tabletop,
seasonal accessories, and holiday gifts.
Fans of the movie will instantly recognize iconic film
references featured on products throughout the new Pottery Barn
collection, including Buddy the Elf’s™ signature green outfit
reimagined as a cozy teddy faux fur Elf Shaped Pillow, a Figural
Punch/Candy Bowl, and a Sherpa Back Throw. Popular scenes from the
movie are artfully depicted on 100% cotton bedding available in
full, queen and king size sheet sets. Memorable movie quotes are
also turned into whimsical décor with the “Cotton Headed Ninny
Muggins” lumbar pillow, and references to the elves’ four main food
groups – syrup, candy corn, candy canes, and candy – are featured
on plates, tea towels, and aprons to spread holiday cheer.
"From the moment Elf was released, it became an instant fan
favorite and beloved holiday film that is now part of many people’s
holiday traditions," said CEO of Pottery Barn Brands, Marta Benson.
"We're pleased to partner with Warner Bros. Discovery on a
collaboration that brings whimsy and fun to people's homes this
holiday season.”
The full “Elf x Pottery Barn” collaboration is available to shop
exclusively online at potterybarn.com/elf. Select pieces are also
available online at Pottery Barn Teen, including the Elf Sheet Set
and Elf Shaped Pillow.
About Pottery Barn
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, is a premier specialty retailer for casual,
comfortable and stylish home furnishings. The brand is dedicated to
beautiful ideas for real life, quality products that are crafted to
last, sustainability and service. Key product categories include
furniture, bedding, bath, rugs, window treatments, tabletop,
lighting and decorative accessories. Nearly all Pottery Barn
products are designed in-house and are exclusive to its catalogs,
stores and website. Pottery Barn is also part of The Key Rewards, a
free-to-join loyalty program that offers members exclusive benefits
across the Williams-Sonoma family of brands, the world’s largest
digital-first, design-led and sustainable home retailer. The
company is headquartered in San Francisco, California.
About Warner Bros. Discovery Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part
of Warner Bros. Discovery Global Brands, Franchises, and
Experiences, extends the company's powerful portfolio of
entertainment brands and franchises into the lives of fans around
the world. WBDGCP partners with best-in-class licensees globally on
award-winning toy, fashion, home décor and publishing programs
inspired by the biggest franchises from Warner Bros.' film,
television, animation, and games studios, HBO, Discovery, DC,
Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With
innovative global licensing and merchandising programs, retail
initiatives, and promotional partnerships, WBDGCP is one of the
leading licensing and retail merchandising organizations in the
world.
WSM-PR
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version on businesswire.com: https://www.businesswire.com/news/home/20231004690501/en/
PR@potterybarn.com
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