Calix Transforms Marketing Cloud to Engagement Cloud, Enabling Broadband Providers To Automate Impactful Engagement and Support New Market Growth
17 Outubro 2023 - 12:05PM
Business Wire
Automated, scheduled, and triggered
communications coming for Engagement Cloud will increase ways to
engage with subscribers at critical moments throughout their
journey, enabling broadband service providers to seamlessly
increase subscriber loyalty and support new market growth
At Calix ConneXions 2023, broadband platform company Calix, Inc.
(NYSE: CALX) announced the transformation of Calix Marketing Cloud
to become Engagement Cloud. This fundamental evolution reinforces
the breadth and depth of powerful capabilities that Calix provides
broadband service provider (BSP) marketers. Advanced, data-driven
insights, integrations with leading digital marketing platforms,
increased automation, and new levels of personalization will enable
BSPs to engage ever more effectively with their subscribers. With
new personalized messages and automated, triggered communications,
Engagement Cloud will enable marketers to engage with subscribers
in highly impactful ways at every stage of the subscriber
journey.
First launched in 2017 as Marketing Cloud, Engagement Cloud
remains the industry’s only subscriber engagement solution that
enables BSPs to enrich their subscriber experience insights with
powerful demographic, psychographic, and geographic data. Hundreds
of BSP marketers leverage the capabilities of Engagement Cloud,
along with multiple integrated channels—including Constant Contact,
Facebook, HubSpot, and Mailchimp—to engage their subscribers with
the right personalized offers at the right time.
Innovative marketers have long leveraged the powerful analytics
and insights of Engagement Cloud to grow average revenue per user
(ARPU), increase subscriber satisfaction with customized offerings,
and boost customer lifetime value through highly targeted marketing
campaigns.
With these latest advancements, BSP marketers will be able
to:
- Send triggered, event-based engagements to increase
subscriber satisfaction and loyalty. New automation campaigns
will be triggered by events such as service anniversaries, opening
an opportunity for BSPs to engage subscribers with personalized
communications like discounts. When subscribers hit service limits
repeatedly, automated campaigns can engage them on upgrade
opportunities, improving their experience, increasing loyalty, and
growing ARPU.
- Showcase their differentiated value with scheduled,
personalized subscriber communications. Subscriber insights
like total security threats blocked or days of uninterrupted
connectivity combined with new automation will allow marketers to
send personalized messages through the CommandIQ® mobile app
or email that regularly showcase their value.
- Easily track key marketing metrics to drive business
success. Marketers will be able to customize their Engagement
Cloud dashboard to prioritize the insights and key performance
indicators (KPIs) that align to their overall business goals. This
will make it easy for BSPs to monitor and continually improve their
most important marketing metrics.
“Engagement Cloud stands out as much more than just another
piece of the marketing stack—it has transformed how we engage with
our subscribers, giving us the in-depth insights that we need to
shape compelling offers, personalize our interactions, and optimize
our marketing campaigns,” said Nate Palmer, vice president,
marketing at CentraCom. “We’re excited about taking even greater
advantage of Engagement Cloud as Calix continues to enhance the
platform with new levels of automation and data-driven insights.
The benefits of Engagement Cloud go far beyond marketing—it
empowers and informs how CentraCom interacts with our subscribers,
allowing us to provide exceptional experiences that increase
satisfaction and build loyalty in competitive markets.”
“Our BSP customers have built their businesses by developing
deep relationships with subscribers and establishing strong roots
in their communities,” said Matt Collins, chief commercial
operations officer at Calix. “Accordingly, they are doing much more
than simply marketing to subscribers. They are engaging with
subscribers. That is why we have evolved the value proposition of
Marketing Cloud to Engagement Cloud. With this transformation, BSPs
can now leverage automated and triggered communications to engage
with subscribers in deeply impactful ways that will grow unbeatable
brand loyalty. It is incredibly exciting to see so many broadband
marketers using the cloud capabilities on the Calix platform to
seamlessly enter new markets and support business growth.”
ConneXions attendees can check out Engagement Cloud in the
Innovation Showcase at the Wynn in Las Vegas until October 17.
Learn how to develop a successful subscriber engagement
strategy—download the white paper “Building Engagement: How You Can
Win Your Subscribers Over Every Day.”
About Calix
Calix, Inc. (NYSE: CALX)—Broadband service providers of all
sizes leverage the Calix platform and teams to simplify their
business and excite their subscribers to grow the value of their
business and for their communities for generations. The
democratizing power of the platform and portfolio of managed
services enables them to operate efficiently, acquire subscribers,
and deliver exceptional experiences. Calix is dedicated to driving
continuous improvement in partnership with our growing ecosystem to
support the transformation of our customers and their
communities.
This press release contains forward-looking statements that are
based upon management’s current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement
to reflect any event or circumstance after the date of this
release, except as required by law. Actual results and the timing
of events could differ materially from current expectations based
on risks and uncertainties affecting Calix’s business. The reader
is cautioned not to rely on the forward-looking statements
contained in this press release. Additional information on
potential factors that could affect Calix’s results and other risks
and uncertainties are detailed in its quarterly reports on Form
10-Q and Annual Report on Form 10-K filed with the SEC and
available at www.sec.gov.
Calix and the Calix logo are trademarks or registered trademarks
of Calix and/or its affiliates in the U.S. and other countries. A
listing of Calix’s trademarks can be found at
https://www.calix.com/pages/trademarks.html. Third-party trademarks
mentioned are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20231017324710/en/
Press Inquiries: Alison Crisci 919-353-4323
alison.crisci@calix.com
Investor Inquiries: Jim Fanucchi
investorrelations@calix.com
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