Pampers Helps Relieve One of Parents’ Worst Diaper Fears With Newest Launch
19 Outubro 2023 - 12:18PM
Business Wire
Pampers Swaddlers’ new Blowout Barrier is the
brand’s biggest innovation since 2018, designed to help prevent up
to 100% of leaks – even blowouts
It can be new parents’ worst nightmare; it even has the power to
strike fear in the heart of the most experienced parent or
caregiver: diaper blowouts. A recent survey found that 13 million
diaper blowouts happen to parents every week in the US1.
Furthermore, six in ten parents fear potential blowouts2, and more
than a third of parents (35%) live in constant fear of blowouts
happening at any time3. That’s why Pampers is introducing their
biggest innovation since 2018 with a revamped Pampers Swaddlers
featuring the new Blowout Barrier. The new Blowout Barrier helps
prevent up to 100% of leaks, even blowouts – giving parents one
less thing to fear.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231019689249/en/
Packaging shot (Photo: Pampers)
“As a dad and NBA athlete, I know a thing or two about
preventing blowouts both on and off the court,” said CJ McCollum.
“The shame and embarrassment of dealing with a diaper blowout,
especially when I’m out and about with my son, is real. I’m excited
that Pampers Swaddlers are here to help make blowouts a thing of
the past.”
With a unique back waist cuff, front waistband and absorbent top
sheet designed to help prevent diaper leaks, Pampers Swaddlers are
specifically made to keep baby's skin dry and healthy.
“This is an exciting new innovation for Pampers,” said Marty
Vanderstelt, father of two and Senior Vice President – North
America Baby Care. “To this day, I still remember an epic diaper
blowout I experienced with my son while we were at the park without
a bathroom or changing room in sight. We created the new Blowout
Barrier to give parents peace of mind and help do away with what
was always considered a parenting rite of passage.”
Pampers is partnering with Tia Mowry and CJ McCollum to share
their blowout stories to help shed light on the issue and how
blowouts (and blowout fear) can now be prevented with the help of
new Pampers Swaddlers. Swaddlers also feature Dual Leak-Guard
Barriers along the leg cuff to help where leaks happen most,
LockAway Channels to absorb wetness and lock it away from skin, and
Soft Flexi-Sides that help the diaper stay in place, flexing with
baby’s every move.
“As a mom of two, I’m no stranger to blowouts,” said Tia Mowry.
“A blowout in the wrong place at the wrong time can completely
throw off your entire day, but I know that the show must go on. I
wish that I had this Blowout Barrier when my kids were in
diapers!”
Other “blowout” findings from the national survey4:
- Four in 10 parents have actively avoided going to certain
places due to fear of a potential blowout
- On average 29 million onesies, 16 million t-shirts and 12
million pants fall victim to diaper blowouts each year
- Top Feared Places for a Blowout to Happen: Restaurants (64%),
shopping centers (56%), airplanes (53%), and public transport
(52%)
- Other Worst Blowout Moments: while stuck somewhere with no
bathrooms (60%), while driving with nowhere to stop (59%), while
swimming in a public pool/spa (51%) tied with while baby is on
someone else’s lap (51%)
Pampers Swaddlers with the NEW Blowout Barrier are now available
where Pampers are sold. For more information, please visit
Pampers.com.
About Pampers®
For 60 years, parents have trusted Pampers to care for their
babies. Pampers is a part of The Procter & Gamble Company
(NYSE:PG) and is the #1-selling diaper worldwide. Every day, more
than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers, wipes and
training pants designed to provide protection and comfort for every
stage of baby’s development. Visit www.pampers.com to learn more
about Pampers products, join the Pampers Club program, and find
ideas and information to help you and your baby ‘love the change’
together.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
1 Pampers conducted an independent online survey in partnership
with Reputation Leaders in July 2023 among a total of 1,504 parents
with children under 4 years old in the United States. The
respondents were parents who had at least one child aged 0-3 years
old, and had at least one child currently using diapers or used
diapers in the last 2 years. The margin of error on a national
sample of 1,504 parents is +/- 2.5% at a 95% confidence level
2 According to recent survey by Reputation Leaders for
Pampers
3 According to recent survey by Reputation Leaders for
Pampers
4 According to recent survey by Reputation Leaders for
Pampers
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231019689249/en/
P&G Baby Care Communications Jazmyne Reid–
510.479.5444 reid.jt@pg.com or MSLGROUP (for Pampers) Alan
Danzis - 908.209.9940 Alan.Danzis@mslgroup.com
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