Pantene’s Next Healthy Hair Ambassador is Here: Introducing Dara Reneé!
23 Outubro 2023 - 10:15AM
Business Wire
The Actress will share the secrets of her
natural hair journey with Pantene
Pantene is thrilled to announce actress and singer Dara Reneé as
the latest addition to its Healthy Hair ambassadors. Dara loves to
express herself through her hair and is thrilled to partner with
Pantene, a brand she’s trusted since childhood. Dara will be
spilling the tea behind her healthy hair routine as part of
Pantene’s “If You Know, You Know It’s Pantene” campaign
highlighting luxury-level hair repair for less from the world’s #1
conditioner brand*.
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Dara Reneé is the newest face of
Pantene. (Photo: Business Wire)
Dara is known for embracing her natural hair and has often
credited Pantene for keeping her curls nourished and healthy. She
loves experimenting with different colors and styles, so her hair
craves moisture and nutrients to keep it strong, resilient and to
protect from breakage. She doesn’t have to sacrifice length and
health to keep experimenting with her hair – she just needs the
repair benefits of Pantene!
“This is a dream partnership for me, and I am so excited to kick
off my Healthy Hair journey with Pantene,” says Dara Reneé.
“Pantene has been my go-to for a long time for a reason. In the
past I’ve experienced dryness and breakage from constant styling on
set and coloring, and since using Pantene my hair has been softer
and stronger than ever before. I’m proud to represent a brand that
stands for all hair being healthy, strong #PanteneHair.”
Dara loves that an innovative, accessible beauty brand like
Pantene can provide the benefits of a luxury treatment. She’ll be
sharing the secrets behind how she cares for her signature curls
and encouraging others to share their own #PanteneHair journey.
“We’re delighted to add Dara Reneé to Pantene’s new roster of
Healthy Hair Ambassadors,” says Emily Overton, Vice President of
Pantene North America. “Dara loves to show off her beautiful curls,
and we’re honored to be part of her healthy hair journey. Backed by
over 75 years of science, Pantene can deliver luxury-level hair
repair for curls without the need for expensive treatments.”
Dara will be starring in a campaign spotlighting new,
yet-to-be-announced Pantene products, debuting early next year.
For more information, and to view teasers of Pantene’s newest
campaign, visit Pantene on Instagram at
https://www.instagram.com/pantene/
*P&G calculation based on Retail Index/Scantrack for the
Hair Conditioners category for January 2022 to December 2022 time
period. Copyright © 2022 Nielsen Consumer LLC.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
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version on businesswire.com: https://www.businesswire.com/news/home/20231023242878/en/
Marina Maher Communications Pantene@hellommc.com
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