The Real Brokerage debuts new real estate
experience company brand
The Real Brokerage Inc. (NASDAQ: REAX), the fastest-growing,
publicly traded real estate brokerage, used its second annual
signature conference, RISE 2023 being held Oct. 22-24 in San Diego,
to unveil new brand positioning. Real’s enhanced brand reflects the
company’s unique market position as the real estate experience
company focused on creating a better consumer experience with
agents at the center.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231024725701/en/
The Real Brokerage unveils an elevated
new look at their annual signature conference. (Graphic: Business
Wire)
The bold new positioning communicates Real’s vision to simplify
life’s most complex transaction by creating a simple solution that
combines every touchpoint in the home buying and selling process
into a single, seamless experience. This refreshed messaging
follows the company’s expansion into Nebraska, its 50th state, on
Monday, which will be celebrated this morning with a digital
billboard in Times Square to mark the achievement.
“Real’s vision is a world in which home buying and selling is a
simple and enjoyable experience for everyone. Our new positioning
represents this vision as well as our culture of community, and it
comes at a time when Real has distinguished itself as the
fastest-growing publicly traded brokerage firm for two years
running and the only one to continue to grow profitability and
truly innovate during a challenging and contracting real estate
market,” said Real President Sharran Srivatsaa.
In conjunction with the brand update, Real introduced several
new marketing tools, including an end-to-end Agent Listing Toolkit
and a Digital Asset Management System that allows agents to easily
access the company’s extensive marketing resources as part of their
affiliation with Real. In addition, Real rolled out an updated
Design Center and announced an agreement with Luxury Presence as a
preferred vendor to support agents in developing AI-enhanced
websites optimized for lead generation.
“Real as an organization is known by the agent community for
being innovative, inclusive and bold, and that’s exactly what we
wanted our brand to represent. We are committed to communicating
who we are through our graphic identity and providing our agents
with the support and resources they need to differentiate
themselves to increase their impact within their local markets,”
said Dre Madden, Real’s Chief Marketing Officer.
The Agent Listing Toolkit was specifically designed to
help agents win more listings and support their listing marketing
in today's competitive environment. The toolkit includes a
comprehensive suite of consumer listing presentation tools, digital
and video marketing assets and step-by-step coaching and training
programs for agents. The toolkit will be easily accessible via
Real's award winning agent platform.
The Digital Asset Management System was designed to be a
repository for all of Real’s creative materials and content.
Organized by custom portals to provide a useful interface for
agents to easily access these materials, the system will empower
agents to discover and distribute marketing collateral, while
ensuring brand consistency and accuracy over the long term.
The Creative Studio is a new portal that houses a
redesigned library of resources to meet agents’ production
marketing needs. One element of the Creative Studio is Real’s
Design Center, which seamlessly integrates with Real’s MLS data
feed, ensuring that all information is accurate and up-to-date and
eliminating the need to enter data manually. The other element is
made up of a new suite of fully customizable resources designed
with top-producing agents in mind.
Real’s newly formed preferred vendor relationship with
all-in-one website development platform Luxury Presence
provides agents with discounted pricing on professional web design
for their agent and individual property website, as well as
cutting-edge lead capture tools and 24/7 customer care. Agents will
now be able to easily build impactful websites pre-populated with
Real’s elevated brand identity.
As a company that is reinventing and challenging the traditional
real estate process, Real has elevated the look and feel of its
graphic identity by modifying the Real logo with the addition of a
square graphic element and introducing new colors and a visual
identity system that elevates the company’s earlier tech-inspired
designs. The company’s new look and messaging were updated to
appeal to both agents and consumers as Real focuses on expanding
its consumer-facing offerings.
The new graphic identity is available to agents immediately and
will be visible on the company’s updated website in the coming
weeks.
About Real
Real (NASDAQ: REAX) is a real estate experience company working
to make life’s most complex transaction simple. The fast-growing
company combines essential real estate, mortgage and closing
services with powerful technology to deliver a single seamless
end-to-end consumer experience, guided by trusted agents. With a
presence throughout the U.S. and Canada, Real supports more than
12,000 agents who use its digital brokerage platform and tight-knit
professional community to power their own forward-thinking
businesses.
Forward-Looking Information
This press release contains forward-looking information within
the meaning of applicable Canadian securities laws. Forward-looking
information is often, but not always, identified by the use of
words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”,
“expect”, “likely” and “intend” and statements that an event or
result “may”, “will”, “should”, “could” or “might” occur or be
achieved and other similar expressions. These statements reflect
management’s current beliefs and are based on information currently
available to management as of the date hereof. Forward-looking
information in this press release includes, without limiting the
foregoing, expectations regarding Real’s launch of new marketing
tools for its agents.
Forward-looking information is based on assumptions that may
prove to be incorrect, including but not limited to Real’s business
objectives, expected growth, results of operations, performance,
business projects and opportunities and financial results. Real
considers these assumptions to be reasonable in the circumstances.
However, forward-looking information is subject to known and
unknown risks, uncertainties and other factors that could cause
actual results, performance or achievements to differ materially
from those expressed or implied in the forward-looking information.
Important factors that could cause such differences include, but
are not limited to, slowdowns in real estate markets, economic and
industry downturns, Real’s ability to attract new agents and retain
current agents and Real’s inability to successfully launch its new
marketing tools for agents. These factors should be carefully
considered and readers should not place undue reliance on the
forward-looking statements. Although the forward-looking statements
contained in this press release are based upon what management
believes to be reasonable assumptions, Real cannot assure readers
that actual results will be consistent with these forward-looking
statements. These forward-looking statements are made as of the
date of this press release, and Real assumes no obligation to
update or revise them to reflect new events or circumstances,
except as required by law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231024725701/en/
Investor inquiries, please contact: Ravi Jani Vice President,
Investor Relations and Financial Planning & Analysis
investors@therealbrokerage.com 908.280.2515
For media inquiries, please contact: Elisabeth Warrick Senior
Director, Marketing, Communications & Brand
elisabeth@therealbrokerage.com 201.564.4221
Real Brokerage (NASDAQ:REAX)
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