Gillette Honors Service Members and Families With New GilletteLabs NFL Salute to Service Razor
25 Outubro 2023 - 10:00AM
Business Wire
In a show of appreciation for military heroes
and their families, Gillette launches razor and will donate
$250,000 to Tragedy Assistance Program for Survivors (TAPS)
Gillette, a brand with a connection to the US military that
dates back more than a century ago, is proud to unveil the
GilletteLabs NFL Salute to Service Razor. Adorned with the official
NFL Salute to Service camouflage design, the razor pays heartfelt
homage to service members, veterans and their families. To further
show Gillette’s military appreciation as part of this initiative,
GilletteLabs is supporting Tragedy Assistance Program for Survivors
(TAPS) through NFL Salute to Service, with a donation of
$250,000.
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“Gillette’s military heritage runs deep, and this razor is a
reinforcement of our appreciation of those who have served and
continue to serve,” said John Claughton, Vice President of Grooming
for Gillette North America. “With the GilletteLabs NFL Salute to
Service razor, we’re honored to also support the incredible work
that TAPS does for military families through NFL Salute to Service.
As Veterans Day approaches, we encourage consumers to join us in
saluting the best with Gillette.”
Gillette’s legacy in supporting the US military dates back to
World War I, when Gillette first produced shaving tools for
servicemen. During World War II, Gillette’s Boston plant halted all
non-essential production to manufacture critical airplane parts,
ammunition, and “hot kits” for POWs. Gillette’s support continues
now with a donation to TAPS through the NFL Salute to Service
initiative. TAPS is the national organization providing
compassionate care for the families of America’s fallen military
heroes and is an official Salute to Service partner with the NFL.
Gillette’s contribution will be directed toward TAPS Military
Mentors program, facilitating one-to-one mentoring for military
children and teens who have lost a loved one and establishing
connections with current or veteran military personnel.
“We are grateful for Gillette’s support through the NFL Salute
to Service as this collaboration not only strengthens our mission
but also provides vital resources to grieving military families
during their most challenging times,” said Bonnie Carroll,
President and Founder of TAPS. “Gillette's commitment shows their
dedication to creating lasting bonds of support for bereaved
military children through our TAPS Military Mentors program.
Together, we honor our fallen heroes and provide comfort to those
who miss them every day.”
The GilletteLabs NFL Salute to Service Razor is available at
Walmart stores and Walmart.com.
About Gillette
For more than 120 years, Gillette has delivered precision
technology and unrivaled product performance – improving the lives
of over 800 million consumers around the world. From shaving and
body grooming to skin care and sweat protection, Gillette offers a
wide variety of products including razors, shave gel (gels, foams,
and creams), skin care, aftershaves, antiperspirants, deodorants,
and body wash. For more information and the latest news on
Gillette, visit gillette.com.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
pg.com for the latest news and information about P&G and its
brands. For other P&G news, visit us at pg.com/news.
About Salute to Service
Salute to Service is the NFL's year-long initiative to honor,
empower, and connect our nation's service Members, Veterans, and
their Families. Since 2011, this effort has raised more than $66
million for military and veteran support organizations such as the
Bob Woodruff Foundation (BWF), Pat Tillman Foundation (PTF),
Tragedy Assistance Program for Survivors (TAPS), United Service
Organizations (USO) and Wounded Warrior Project® (WWP). For more
information on Salute to Service, visit NFL.com/Salute.
About TAPS
TAPS is the leading national organization providing
compassionate care and survivor support services for the families
of America’s fallen military heroes. Since 1994, TAPS has offered
support to all those grieving the death of a military loved one
through peer-based emotional support, connections with grief and
trauma resources, grief seminars and retreats for adults, Good
Grief Camps for children, casework assistance, connections to
community-based care, online and in-person support groups, and the
24/7 National Military Survivor Helpline, all at no cost to
surviving families. For more information, please visit
TAPS.org or call 202-588-TAPS (8277).
Category: Gillette
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version on businesswire.com: https://www.businesswire.com/news/home/20231025716230/en/
Julia LaFeldt Communications Director, Gillette North America
Email: lafeldt.j@pg.com
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