Mastercard Partners With Live Nation to Offer Exclusive Live Music Benefits and Experiences for Cardholders Around the World
02 Novembro 2023 - 10:25AM
Business Wire
- Through priceless.com, millions of cardholders in 19 markets
across Europe and Asia will gain exclusive access to presale
tickets, premium seats and VIP experiences
- The partnership will also support the Priceless Planet
Coalition
Mastercard today announces its multi-year partnership with Live
Nation, the world’s leading live entertainment company,
acknowledging the significant role music plays in people’s lives.
Music is a universal passion, with 78% of global live concert goers
viewing music as a fundamental part of who they are1.
Now, Mastercard will connect over 100 million cardholders with
their greatest passion – music – in new and thrilling ways,
granting exclusive access to concert presale tickets, premium
seats, and various unforgettable VIP experiences through
priceless.com. This partnership will enhance the diversity of
product benefits already available for Mastercard cardholders,
including everyday value offers like ridesharing, food delivery,
online shopping and access to Priceless Experiences for travel,
wellness, culinary and more.
“At Mastercard, we’re constantly seeking new ways to enrich our
cardholders’ lives, in moments big and small,” said Raja
Rajamannar, chief marketing and communications officer for
Mastercard. “Like nothing else, music excites us, inspires us and
unites us. In partnership with Live Nation, we’re delighted to
bring our cardholders closer to their passion for music through
this extraordinary set of benefits.”
Beginning January 1, eligible* Mastercard cardholders will have
access to these exciting new benefits in 19 geographies across
Europe and Asia, including Australia, Belgium, Denmark, Finland,
France, Japan, Ireland, Italy, Malaysia, Netherlands, New Zealand,
Norway, Philippines, Singapore, Spain, Sweden, Taiwan, Thailand and
the United Kingdom. Benefits will be available through
priceless.com, home to an incredible range of Priceless Experiences
across passion points, such as culinary, wellness, entertainment
and sports, as well as through select banking partners' mobile
apps.
“We’re thrilled to partner with Mastercard and help their
cardholders experience their favorite artists like never before,”
said Russell Wallach, Live Nation Media & Sponsorship’s Global
President. “Our partnership will not only create lifelong memories
for Mastercard cardholders but also bring tremendous marketing
support to artists and shows worldwide, fostering an enduring
connection with audiences for many years to come."
This partnership also builds on Mastercard’s commitment to doing
well by doing good, supporting the Priceless Planet Coalition whose
goal is to restore 100 million trees. Guided by Conservation
International and World Resources Institute, the Priceless Planet
Coalition engages businesses and consumers to take collective
actions to fight climate change. In collaboration with Mastercard,
Live Nation will help empower cardholders to make a positive impact
on the planet by providing opportunities to donate to restore a
tree when they purchase concert tickets during certain Mastercard
presale events.
Mastercard is a long-time supporter of the music industry.
Building on its sponsorships of the GRAMMY Awards®, Latin GRAMMY
Awards® and BRIT Awards, Mastercard has created countless
innovative, inclusive Priceless Experiences connecting fans and
artists. The brand even launched an album, “Priceless,” through a
collaboration centered on mentoring rising artists.
*Eligibility and rollout timing varies by market. Markets, and
availability, subject to change.
[1] Live Nation Global Study 2023, Quantitative Survey of
N=11,000 global live music goers ages 18+
About Mastercard
Mastercard is a global technology company in the payments
industry. Our mission is to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. With connections across more than
210 countries and territories, we are building a sustainable world
that unlocks priceless possibilities for all.
www.mastercard.com
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading
live entertainment company comprised of global market leaders:
Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship.
For additional information, visit
www.livenationentertainment.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231101343694/en/
Mastercard Julia Monti Email:
Julia.Monti@mastercard.com
Live Nation Danika Azzarelli Email:
DanikaAzzarelli@LiveNation.com
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