Spectrum Reach Selects Pilot® by ShowSeeker for National and Local Ad Sales
09 Novembro 2023 - 11:00AM
Business Wire
Cloud-Based Ad Sales Order Management
Software Suite is Customized for Spectrum Reach’s Specific
Needs
ShowSeeker, creator of the U.S. advertising industry’s
fastest-growing, cloud-based order management system, today
announced a collaboration with Spectrum Reach, the advertising
sales business of Charter Communications, Inc. The recent launch of
Pilot®, ShowSeeker’s solution to automated workflows in the media
sales business, follows Spectrum Reach’s full implementation of the
Pilot® platform -- marking a significant evolution of the
industry’s advertising ecosystem.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231109740004/en/
ShowSeeker's Pilot® platform, now fully
implemented by Spectrum Reach, propels the ad sales industry with
automated workflows and cloud-based order management. (Graphic:
Business Wire)
"We launched the Pilot platform as our dedicated order
management system after collaborating with ShowSeeker to create a
solution to optimize the order entry process,” said Chris Faw, SVP
of Operations at Spectrum Reach. “Pilot not only streamlines our
workflows, but also equips us with a modernized solution that
adapts to the evolving demands of both linear television and
advanced advertising."
Spectrum Reach has fully deployed Pilot® throughout its
advertising sales footprint, which includes 91 Designated Market
Areas across 36 states. Since deployment, the Spectrum Reach teams
have used Pilot® to generate more than 290,000 orders for its
local, regional and national clients.
“Spectrum Reach has been a phenomenal partner throughout this
transformative journey,” said Jeff Blaszak, VP of Operations &
Strategy at ShowSeeker. “As one of the nation’s largest MVPDs,
their commitment to innovation has made for a seamless transition
from their previous platforms to Pilot, and we’re excited for their
partnership in this ever-changing advertising landscape.”
About ShowSeeker
ShowSeeker streamlines the ad sales, buying and planning process
for video service providers with an easy-to-use, cloud-based
platform that facilitates every step from proposal generation to
campaign performance tracking. ShowSeeker’s robust AdTech tools
help optimize and better monetize ad sales by automating tasks,
reducing manual workloads, and increasing operational efficiencies.
Integrated data insights ensure ad buys are targeted, effective,
and highly customizable, all to ultimately drive better ROI for
buyers and sellers alike.
Since its founding in 2003, ShowSeeker has become a leading
provider of ad sales management, planning and workflow solutions
for the cable TV industry. In today’s fragmented TV landscape,
operators have come to rely on the incremental revenue generated by
the ShowSeeker platform.
About Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter
Communications, Inc. (NASDAQ:CHTR), provides custom advertising
solutions for local, regional and national clients. Operating in 36
states and 91 markets, Spectrum Reach creates scalable advertising
and marketing services driven by aggregated and de-identified data
insights and award-winning creative services. Spectrum Reach helps
businesses of all sizes reach anyone, anywhere, on any screen.
Additional information about Spectrum Reach can be found at
spectrumreach.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231109740004/en/
Andrew Laszacs Bob Gold & Associates 310-320-2010
showseeker@bobgoldpr.com
Charter Communications (NASDAQ:CHTR)
Gráfico Histórico do Ativo
De Abr 2024 até Mai 2024
Charter Communications (NASDAQ:CHTR)
Gráfico Histórico do Ativo
De Mai 2023 até Mai 2024