Featuring Disney products across all
categories, including toys, costumes, jewelry, home and exclusive
products created for Macy’s to celebrate the magic of Disney this
holiday season.
Today, Macy’s announced that it has expanded Disney products
across all categories to bring joy to all ages this Holiday season.
From fine jewelry to home and toys, Macy’s has an exclusive
assortment of products to celebrate Disney’s 100th Anniversary. The
Disney collection is now available to shop at Macy’s stores
nationwide, online at macys.com and Macy’s mobile app.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231114285822/en/
Shop Macy’s exclusive assortment of
products to celebrate Disney’s 100th Anniversary. (Photo: Business
Wire)
Macy’s has also unveiled a Disney Princess collection that
includes role play costumes, accessories, character dolls, jewelry,
apparel and toys. The Macy’s Herald Square flagship will be the
only place outside of Disney Parks in North America to have a
Disney Princess augmented reality experience, where customers of
all ages can step into the frame of a “magic” mirror to try on the
dresses of their favorite Disney Princess characters.
“We are excited to expand our relationship with Disney as
together we bring to life Disney Princess experiences in-store and
online with exclusive Disney products, just in time for the Holiday
Season,” said Nata Dvir, Chief Merchandising Officer at Macy’s.
“Our iconic brands are synonymous with special experiences, and we
can't wait to captivate a new generation of fans with the wonder of
Disney at Macy's."
“Disney and Macy’s share the goal of offering consumers magical
moments and high-quality product,” said Mike Stagg, Senior Vice
President, Disney Consumer Products, the Americas. “The wonder of
Disney Princess at Macy’s Herald Square will inspire guests to
immerse themselves in a truly unforgettable retail experience.”
Disney100 Collection
To celebrate Disney’s 100th anniversary, Macy’s launched a
collection of products for all ages that includes toys, jewelry and
watches, home and entertaining, apparel and accessories and
holiday-themed products. Customers can browse and shop the new
Disney100 online destination featuring a variety of Disney
Princess, Star Wars, Marvel, and Disney100 items such as a Mickey
Mouse & Minnie Mouse Plush collection created for Macy’s, LEGO
Animation Icons Building Set, and a Disney 100th Anniversary Snake
Chain Bracelet from Pandora. Featured Disney100 products include 3D
Foam Bag Clip 3 Piece Set, Created for Macy's and Yume Disney100
Surprise Capsule Series.
Additionally, Macy’s unveiled The Collector’s shop featuring
limited-edition figurines, pins from customer’s favorite Disney
characters, and items from Disney Mirrorverse, a collection
inspired by a mobile game, set in a fictional universe. It
showcases the beloved Disney canon and features characters from
many films and franchises envisioned in a new story line.
Disney Princess Shop at Herald
Square
Macy’s Herald Square flagship store will feature an augmented
reality “try on” experience, developed by fashion AR try-on company
ZERO10, where customers of all ages can step into the frame of a
“magic” AR mirror to try on the dresses of a variety of Disney
Princess characters. Located in Toys“R”Us® at Macy’s Herald Square,
Macy’s Herald Square is the only store in the country to feature
this augmented reality experience, which will be live from November
2023 until January 2024. Once activated, the digital dresses will
come to life on the mirror with whimsical animations and moving AR
enhancements that engage and follow the user as they twirl around
and play. Additionally, the Disney Princess shop features a floor
to ceiling castle-like entrance and a princess carriage.
Macy’s is the only retailer in the country to have a dedicated
Disney Princess Shop in stores and customers can also browse and
shop online on Macy’s Disney Princess Character Shop for role play
costumes, accessories, character dolls, kid’s jewelry, apparel and
toys like the Disney100 Tea Cart Play Set and Disney100 Princess
Toy Train.
Macy’s Disney
Merchandise
Macy’s expanded Disney assortment includes luxurious items with
fan-favorite characters, elevated brands, and products across key
categories, including Enchanted Disney Fine Jewelry, special
Citizen watches, Pandora jewelry and more to add a little something
extra to any jewelry box.
Designed to bring a piece of Disney charm into your home, the
assortment also includes products from brands like Swarovski,
Lenox, Kurt Adler, and Hallmark. For both function and fashion,
Macy’s has accessories like Ray-Ban Sunglasses from Sunglasses Hut
and new fragrances from House of Sillage Disney Mickey Mouse and
Minnie Mouse parfums.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M),
serves as the style source for generations of customers. With one
of the nation’s largest e-commerce platforms powered by macys.com
and mobile app, paired with a nationwide network of stores, Macy’s
delivers the most convenient and seamless shopping experience,
offering great values in apparel, home, beauty, accessories and
more. Macy’s gives customers even more ways to shop and own their
style through an off-price assortment at Macy’s Backstage and at
our highly curated Macy’s small format stores. Each year, Macy’s
provides millions with unforgettable experiences through Macy’s 4th
of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps
our customers celebrate special moments, big and small. We’re
guided by our purpose—to create a brighter future with bold
representation that empowers more voice, choice, and ownership for
our colleagues, customers, and communities.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231114285822/en/
Julissa Bonfante / Gillian Boyland communications@macys.com
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