MicroStrategy Appoints Carla Fitzgerald as Chief Marketing Officer
15 Novembro 2023 - 10:00AM
Business Wire
MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in
AI-powered business intelligence, today announced the appointment
of Carla Fitzgerald as the company's new Chief Marketing Officer
(CMO). A B2B and tech industry veteran with experience spanning
three decades, Carla brings a wealth of expertise in go-to-market
strategy, revenue growth, and thought-leader positioning to her
role at MicroStrategy.
Before joining MicroStrategy, Carla served as the CMO of
BigBear.ai, a provider of AI-powered decision intelligence
solutions for global supply chain and logistics, cybersecurity, and
autonomous systems. Her career in technology marketing also
includes leadership roles as CMO for Spireon and Smith Micro
Software. Her appointment as the new CMO comes at a pivotal time
for the company with its recent launch of MicroStrategy AI, the
industry’s first enterprise-grade, AI-powered business intelligence
platform that helps organizations rapidly deploy generative AI
applications using trusted data.
"Carla's broad experience launching ground-breaking technologies
that redefine markets is perfectly matched with our strategy to
transform the BI landscape using the power of AI,” said Phong Le,
CEO of MicroStrategy. “Our new MicroStrategy AI solution is the
first to combine the flexibility and accessibility of generative AI
with the precision and reliability of enterprise-grade business
intelligence. Carla’s go-to-market expertise will help us penetrate
new markets and elevate our brand to new heights as we continue to
innovate at the intersection of cloud, AI, and BI,” he added.
“Across enterprise applications, generative AI is a game-changer
if you can make it both accessible and trustworthy, a combination
MicroStrategy has unlocked with our new AI/BI platform to lead the
business intelligence space once again,” said Fitzgerald. “Trusted
data is the cornerstone of trusted AI, and MicroStrategy’s
reputation for exceptional data governance offers a tremendous
advantage to our customers who can now use the platform to deliver
seamless, reliable AI experiences at scale. I could not be more
excited to bring these new solutions to more markets and help the
company fulfill its mission of Intelligence Everywhere.”
About MicroStrategy Incorporated
MicroStrategy (Nasdaq: MSTR) is the largest independent publicly
traded analytics and business intelligence company. The
MicroStrategy analytics platform is consistently rated as the best
in enterprise analytics and is used by many of the world’s most
admired brands in the Fortune Global 500. We pursue two corporate
strategies: (1) grow our enterprise analytics software business to
promote our vision of Intelligence Everywhere and (2) acquire and
hold bitcoin, which we view as a dependable store of value
supported by a robust, public, open-source architecture untethered
to sovereign monetary policy.
MicroStrategy and MicroStrategy ONE are either trademarks or
registered trademarks of MicroStrategy Incorporated in the United
States and certain other countries. Other product and company names
mentioned herein may be the trademarks of their respective
owners.
For more information, visit https://microstrategy.com, or
contact Carla Fitzgerald at cfitzgerald@microstrategy.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231115632450/en/
MicroStrategy Incorporated Carla Fitzgerald Executive Vice
President & Chief Marketing Officer
cfitzgerald@microstrategy.com.
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