Macy’s, Inc. Names Sharon Otterman Chief Marketing Officer of Macy’s
28 Novembro 2023 - 10:00AM
Business Wire
Macy’s, Inc. (NYSE: M) today announced that Sharon Otterman has
been named chief marketing officer of Macy’s. Sharon will begin
leading the company’s marketing organization starting on Monday,
December 11, reporting to Tony Spring, president and CEO-elect,
Macy’s, Inc.
In this role, Sharon will lead Macy’s strategic marketing,
spearheading the company's brand evolution and build awareness,
engagement, and loyalty amongst all customer segments. This
includes brand activation, campaign advertising and content
planning, creative, visual merchandising, branded entertainment,
and media strategy for the Macy’s brand. She also will be
responsible for leading and building upon Macy’s iconic
experiences, including the Thanksgiving Day Parade, Macy’s July 4th
Fireworks and annual Spring Flower Show.
“Sharon brings a diverse background in media, entertainment, and
digital transformation to Macy’s. We are excited to leverage her
expertise to bring more retail theater across our shopping
experiences. She is a passionate strategist and has a successful
track record of evolving brands, developing creative marketing
campaigns, and driving profitable growth. We look forward to having
Sharon as part of our leadership team,” said Tony Spring, president
and CEO-elect, Macy’s, Inc.
Sharon has more than 25 years of experience leading marketing
and transforming brands for Fortune 500 companies across
entertainment, media, and sports industries. Most recently, Sharon
served as CMO at Caesars Entertainment, where she launched Caesars
Sportsbook, a new sports betting brand in the U.S., and enhanced
the sports betting and gaming brand experience. Prior to Caesars
Entertainment, she served as EVP and CMO at Madison Square Garden
Company, was CMO for NBCUniversal’s News Division, and was also the
VP of marketing at ESPN. Earlier in Sharon’s career, she pioneered
creative and media campaigns at top advertising agencies.
Sharon has a B.S. in Corporate Communications from Ithaca
College and graduated from the Executive MBA Program at New York
University.
About Macy’s, Inc.
At Macy’s, Inc. (NYSE: M), we are a trusted source for quality
brands at great values from off-price to luxury. Across our iconic
nameplates, including Macy’s, Bloomingdale’s and Bluemercury, we
help our customers express their unique style and celebrate special
moments, big and small. Headquartered in New York City, we operate
one of retail’s largest e-commerce businesses integrated with a
nationwide footprint to deliver the most convenient and seamless
shopping experience. Our purpose is to create a brighter future
with bold representation – so we can realize the full potential of
every one of us. For more information, visit macysinc.com.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M),
serves as the style source for generations of customers. With one
of the nation’s largest e-commerce platforms powered by macys.com
and mobile app, paired with a nationwide network of stores, Macy’s
delivers the most convenient and seamless shopping experience,
offering great values in apparel, home, beauty, accessories and
more. Macy’s gives customers even more ways to shop and own their
style through an off-price assortment at Macy’s Backstage and at
our highly curated Macy’s small format stores. Each year, Macy’s
provides millions with unforgettable experiences through Macy’s 4th
of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps
our customers celebrate special moments, big and small. We’re
guided by our purpose—to create a brighter future with bold
representation that empowers more voice, choice, and ownership for
our colleagues, customers, and communities.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231128612015/en/
Media – Julissa Bonfante communications@macys.com
Investors – Pamela Quintiliano investors@macys.com
Macys (NYSE:M)
Gráfico Histórico do Ativo
De Mar 2024 até Abr 2024
Macys (NYSE:M)
Gráfico Histórico do Ativo
De Abr 2023 até Abr 2024