Bangkok-based Rabbit’s Tale will deepen
Accenture Song’s ability to create more compelling and personalized
digital experiences on a larger scale
Accenture (NYSE: ACN) has agreed to acquire Rabbit’s Tale, a
Bangkok-based creative and digital experience agency. The move will
significantly strengthen the regional creative, brand and data
capabilities of Accenture Song—the world’s largest tech-powered
creative group—and help our clients build and optimize digital
experiences across the entire customer lifecycle for growth in
Thailand.
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Rabbit’s Tale will boost Accenture Song’s
creative, brand and data capabilities in Thailand and the region
(Photo: Business Wire)
Recognized as one of Thailand’s most prominent advertising
agencies, including being named among the top three agencies of
2022 at the Adman Awards by the Advertising Association of
Thailand, Rabbit’s Tale brings credibility in crafting impactful
brand strategies, driving digital content, and executing
data-driven experiences. The agency has grown some of the world’s
most influential brands across consumer goods & services,
automotive, communications and media, financial services, and
digital and technology sectors, including Honda Motorcycle, CP
Group, Ajinomoto, Doi Kham, GQ Apparel, Electrolux, Neo Corporate
and Siam Commercial Bank.
The move will take advantage of the growing importance of
digital ad spending for brand differentiation and customer
connection. Thailand is one of the top three focus markets in the
Asia Pacific region, and its digital ad spend increased by 9.12%
from 2021 to reach a thriving US$3.6 billion in 2022.
“Consumer and employee expectations have drastically changed,
leading businesses to seek partners with the scale and skills for
delivering unique yet powerful engagement and connections. They are
also looking for creative solutions and transformative programs to
advance growth,” said Thomas Mouritzen, Southeast Asia lead for
Accenture Song. “Rabbit’s Tale will add more firepower to Accenture
Song’s regional market excellence and business strategy, leveraging
data, innovation, and creativity. This reaffirms our unwavering
investment and commitment in Southeast Asia, enhancing our
offerings, capabilities and talent base to help clients achieve
tangible outcomes in their brand, marketing and experience
transformation journeys.”
Patama Chantaruck, country managing director, Thailand at
Accenture, said: "This acquisition will help Accenture empower
local businesses and nurture homegrown talent to create meaningful
and highly personalized digital experiences that cater to the
unique needs and preferences of the local market. Technology, when
integrated with creativity, can significantly enhance how
businesses interact with their customers and people, driving
differentiation and fostering greater customer satisfaction and
loyalty. Rabbit’s Tale's talent and expertise will strengthen our
positioning to help grow Thailand's private sector with
unparalleled solutions to some of its most complex challenges. Our
combined talent and expertise will propel Thailand as a thriving
hub of technological advancement and digital innovation in the
region.”
Founded in 2010, Rabbit’s Tale offers digital customer
experience solutions, from retail experiences to customer
relationship management and loyalty programs, hyper-personalized
marketing to experience designs and digital platform development.
Rabbit’s Tale’s team of approximately 120 employees across
advertising, data & interactive and customer experience
solutions business groups will join Accenture Song in Thailand and
build upon Accenture’s world-class strategy, design, performance,
technology and large-scale operations capabilities to help clients
navigate and create transformational change.
Sunard Thanasanaksorn, CEO of Rabbit’s Tale, said: “To combine
unconventional creativity and breakthrough technology to solve our
clients’ problems have always been our aspiration. We are thrilled
that our next chapter of growth will be with Accenture Song, where
its industry-leading position and creativity-led approach backed by
data and technology has helped businesses across industries set new
benchmarks.”
Rabbit’s Tale is the third acquisition that Accenture Song has
made in Southeast Asia after Romp and Entropia to bolster its
ability to help clients grow, innovate and sustain relevance. Other
global acquisitions include ConcentricLife, Fiftyfive5 and The
Stable.
Note: Zero Publishing Ltd and Rabbit’s Tale Public Relations are
not part of the acquisition and will continue as independent
businesses. Rabbit’s Tale Public Relations will be rebranded to
Moonshot Digital Ltd.
Terms of the transaction have not been disclosed. Completion of
the acquisition is subject to customary closing conditions.
Forward-Looking Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as “may,”
“will,” “should,” “likely,” “anticipates,” “aspires,” “expects,”
“intends,” “plans,” “projects,” “believes,” “estimates,”
“positioned,” “outlook,” “goal,” “target” and similar expressions
are used to identify these forward-looking statements. These
statements are not guarantees of future performance nor promises
that goals or targets will be met, and involve a number of risks,
uncertainties and other factors that are difficult to predict and
could cause actual results to differ materially from those
expressed or implied. These risks include, without limitation,
risks that: Accenture and Rabbit’sTale will not be able to close
the transaction in the time period anticipated, or at all, which is
dependent on the parties’ ability to satisfy certain closing
conditions; the transaction might not achieve the anticipated
benefits for Accenture; Accenture’s results of operations have
been, and may in the future be, adversely affected by volatile,
negative or uncertain economic and political conditions and the
effects of these conditions on the company’s clients’ businesses
and levels of business activity; Accenture’s business depends on
generating and maintaining client demand for the company’s services
and solutions including through the adaptation and expansion of its
services and solutions in response to ongoing changes in technology
and offerings, and a significant reduction in such demand or an
inability to respond to the evolving technological environment
could materially affect the company’s results of operations; if
Accenture is unable to match people and their skills with client
demand around the world and attract and retain professionals with
strong leadership skills, the company’s business, the utilization
rate of the company’s professionals and the company’s results of
operations may be materially adversely affected; Accenture faces
legal, reputational and financial risks from any failure to protect
client and/or company data from security incidents or cyberattacks;
the markets in which Accenture operates are highly competitive, and
Accenture might not be able to compete effectively; Accenture’s
ability to attract and retain business and employees may depend on
its reputation in the marketplace; if Accenture does not
successfully manage and develop its relationships with key
ecosystem partners or fails to anticipate and establish new
alliances in new technologies, the company’s results of operations
could be adversely affected; Accenture’s profitability could
materially suffer if the company is unable to obtain favorable
pricing for its services and solutions, if the company is unable to
remain competitive, if its cost-management strategies are
unsuccessful or if it experiences delivery inefficiencies or fail
to satisfy certain agreed-upon targets or specific service levels;
changes in Accenture’s level of taxes, as well as audits,
investigations and tax proceedings, or changes in tax laws or in
their interpretation or enforcement, could have a material adverse
effect on the company’s effective tax rate, results of operations,
cash flows and financial condition; Accenture’s results of
operations could be materially adversely affected by fluctuations
in foreign currency exchange rates; changes to accounting standards
or in the estimates and assumptions Accenture makes in connection
with the preparation of its consolidated financial statements could
adversely affect its financial results; as a result of Accenture’s
geographically diverse operations and strategy to continue to grow
in key markets around the world, the company is more susceptible to
certain risks; if Accenture is unable to manage the organizational
challenges associated with its size, the company might be unable to
achieve its business objectives; Accenture might not be successful
at acquiring, investing in or integrating businesses, entering into
joint ventures or divesting businesses; Accenture’s business could
be materially adversely affected if the company incurs legal
liability; Accenture’s global operations expose the company to
numerous and sometimes conflicting legal and regulatory
requirements; Accenture’s work with government clients exposes the
company to additional risks inherent in the government contracting
environment; if Accenture is unable to protect or enforce its
intellectual property rights or if Accenture’s services or
solutions infringe upon the intellectual property rights of others
or the company loses its ability to utilize the intellectual
property of others, its business could be adversely affected;
Accenture may be subject to criticism and negative publicity
related to its incorporation in Ireland; as well as the risks,
uncertainties and other factors discussed under the “Risk Factors”
heading in Accenture plc’s most recent Annual Report on Form 10-K
and other documents filed with or furnished to the Securities and
Exchange Commission. Statements in this news release speak only as
of the date they were made, and Accenture undertakes no duty to
update any forward-looking statements made in this news release or
to conform such statements to actual results or changes in
Accenture’s expectations.
About Accenture
Accenture is a leading global professional services company that
helps the world’s leading businesses, governments and other
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance citizen services—creating
tangible value at speed and scale. We are a talent- and
innovation-led company with approximately 733,000 people serving
clients in more than 120 countries. Technology is at the core of
change today, and we are one of the world’s leaders in helping
drive that change, with strong ecosystem relationships. We combine
our strength in technology and leadership in cloud, data and AI
with unmatched industry experience, functional expertise and global
delivery capability. We are uniquely able to deliver tangible
outcomes because of our broad range of services, solutions and
assets across Strategy & Consulting, Technology, Operations,
Industry X and Song. These capabilities, together with our culture
of shared success and commitment to creating 360° value, enable us
to help our clients reinvent and build trusted, lasting
relationships. We measure our success by the 360° value we create
for our clients, each other, our shareholders, partners and
communities. Visit us at www.accenture.com.
Accenture Song accelerates growth and value for our clients
through sustained customer relevance. Our capabilities span
ideation to execution: growth, product and experience design;
technology and experience platforms; creative, media and marketing
strategy; and campaign, commerce transformation content and channel
orchestration. With strong client relationships and deep industry
expertise, we help our clients operate at the speed of life through
the unlimited potential of imagination, technology and
intelligence.
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version on businesswire.com: https://www.businesswire.com/news/home/20231126608815/en/
Sieu Ping Low Accenture Song +65 8182 8545
low.sieu.ping@accenture.com
Yasmin Quek Accenture Southeast Asia +65 9049 4273
yasmin.quek@accenture.com
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