Accenture Technology Vision 2024: “Human by Design” Technologies Will Reinvent Industries and Redefine Leaders by Supercharging Productivity and Creativity
09 Janeiro 2024 - 2:01AM
Business Wire
AI and other technologies will amplify the
potential of people and organizations to achieve new performance
frontiers in business and beyond
New research from Accenture (NYSE: ACN) finds the world is in
the midst of a massive technology shift, as AI and other disruptive
technologies become “Human by Design”—much more human-like and
intuitive for people to use—and usher in a new era of unprecedented
productivity and creativity. The research further suggests that as
human-centric technologies wield even greater capabilities, are
easier to interact with and become even more seamlessly embedded
across every aspect of our lives, we are moving toward a world
where the technology around us will become more omni-present, yet
also more invisible.
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Accenture Technology Vision 2024
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Accenture’s Technology Vision 2024: “Human by Design:
How AI Unleashes the Next Level of Human Potential” explores
how after years of exponential innovation, technology—especially
generative AI—is becoming more human in its nature. And as
technology evolves to be more human-centric, it drives
substantially greater capabilities for people to amplify their
potential and reinvent business as we know it. According to
Accenture research, generative AI has the potential to impact 44%
of all working hours across industries, enable productivity
enhancements across 900 different types of jobs and create $6 to $8
trillion in global economic value.
“As AI, spatial computing and body-sensing technologies evolve
to a point where tech appears to imitate human capabilities and
seem invisible, what you’ll see left are the people—empowered with
new capabilities to accomplish things they once considered
impossible,” said Paul Daugherty, chief technology and innovation
officer at Accenture. “This important seismic shift in the way
people work, live and learn will accelerate a wave of unprecedented
change across industries, from retail and entertainment to medicine
and manufacturing. Organizations that act now to reinvent their
business and ways of working using ‘human by design’ technologies
will redefine what it means to be an industry leader.”
The study identifies four key trends in the move to “human by
design” technologies:
- A Match Made in AI: Reshaping our relationship with
knowledge – ushering in a world where data is reorganized in
ways that facilitate human-like reasoning and even mimic
creativity. Instead of combing through mountains of search engine
results, people will receive curated, personalized responses in the
form of advice, a summation of a vast set of results, an essay, an
image or even a piece of art. Searching now becomes synthesizing
and business leaders who reimagine how information works in the
organization and equip their people with AI-enabled enterprise
knowledge tooling will realize exponential performance gains and
competitive advantages.
- Meet My Agent: Ecosystems for AI – envisioning a world
where AI-empowered agents work on behalf of individuals and are
part of an interconnected ecosystem. These automated agents not
only assist and advise us, but also take decisive actions on our
behalf in both the physical and digital worlds. Working together,
they multiply the collective output of workers and generate immense
value for enterprises that choose to participate. 96% of executives
agree that leveraging AI agent ecosystems will be a significant
opportunity for their organization in the next three years.
- The Space We Need: Creating value in new realities –
creating rich, new immersive worlds of personal interaction by
extending our physical, 2D worlds into new 3D environments created
using spatial computing, metaverse, digital twins and AR/VR
technologies. These new places and experiences will fuse our
digital and physical worlds, bringing us together in new ways,
fueling innovation and improving the way we work, live and learn.
In the world of retail, a third (33%) of consumers indicated they
are, or would be interested in, using spatial computing
technologies or devices for shopping today.
- Our Bodies Electronic: A new human interface – using
innovative, embedded technologies – such as AI-powered wearables,
brain-sensing neurotech, and eye and movement tracking – to unlock
a better understanding of us, our lives and our intentions and
using those deeper insights to enhance the way we work and live.
94% of executives agree that human interface technologies will let
us better understand behaviors and intentions, transforming
human-machine interaction.
“Human-centered technologies like generative AI are poised to
unleash human potential and deliver a staggering array of business
and societal benefits, but only if we take a balanced, ‘human by
design’ approach that ensures these technologies are used fairly
and responsibly,” added Daugherty. A full 93% of executives agree
that with rapid technological advancements, it is more important
than ever for organizations to innovate with purpose.
Unveiled today at CES 2024, the Technology Vision 2024 findings
were presented by Daugherty during a livestreamed mainstage
presentation from 3:00 – 3:40 p.m. PST. Click here to view the
session live, or on replay, and download the full report here.
About the Research
For 24 years, Accenture’s Technology Vision has taken a
systematic look across the enterprise landscape to identify
technology trends with the highest likelihood of disrupting
businesses and industries. Input for the 2024 report, was gathered
from an external advisory board of more than two dozen experts
spanning academia, business and the public sector. Primary global
research includes a survey of 3,450 C-level executives across 21
industries and more than 20,000 consumers fielded from October to
November 2023 across 20 countries. Learn more at
www.accenture.com/technologyvision.
About Accenture
Accenture is a leading global professional services company that
helps the world’s leading businesses, governments and other
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance citizen services—creating
tangible value at speed and scale. We are a talent- and
innovation-led company with approximately 743,000 people serving
clients in more than 120 countries. Technology is at the core of
change today, and we are one of the world’s leaders in helping
drive that change, with strong ecosystem relationships. We combine
our strength in technology and leadership in cloud, data and AI
with unmatched industry experience, functional expertise and global
delivery capability. We are uniquely able to deliver tangible
outcomes because of our broad range of services, solutions and
assets across Strategy & Consulting, Technology, Operations,
Industry X and Song. These capabilities, together with our culture
of shared success and commitment to creating 360° value, enable us
to help our clients reinvent and build trusted, lasting
relationships. We measure our success by the 360° value we create
for our clients, each other, our shareholders, partners and
communities. Visit us at www.accenture.com.
Copyright © 2024 Accenture. All rights reserved. Accenture and
its logo are registered trademarks of Accenture.
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Christian Harper Accenture +1 516.434.8615
christian.harper@accenture.com
Accenture (NYSE:ACN)
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