ServiceNow Unveils Next Wave of Partner Program Transformation with New Specializations
23 Janeiro 2024 - 2:01PM
Business Wire
Recently developed Partner Specializations are
the next step in the ServiceNow partner program evolution for
partners to unlock new revenue opportunities, and earn a range of
benefits to further grow their practice
Partners can obtain three Specializations:
Service Operations, Serve the Customer, and Power the Employee,
with more expected in 2024
ServiceNow Partner Kickoff – ServiceNow (NYSE: NOW), the
leading digital workflow company making the world work better for
everyone, today unveiled the next wave of partner program
transformation with new Specializations. As part of the revamped
ServiceNow partner program announced in January 2023, the recently
developed Partner Specializations are the next step in the partner
program evolution for partners to unlock new revenue opportunities
and earn a range of benefits to further grow their practice.
Announced today at ServiceNow Partner Kickoff in Las Vegas,
partners can obtain three Specializations which include Service
Operations, Serve the Customer, and Power the Employee.
ServiceNow is on a path to significantly increase the percentage
of net new revenue sourced by partners in the coming years by
supporting partners who build the ServiceNow platform into the core
of their business models. Partners can acquire the new
Specializations by showcasing a combination of product and sales
expertise through customer wins and a go-to-market strategy. The
new Partner Specializations showcase partners’ unique strengths in
the market and encourage innovative ways to continue to grow their
ServiceNow practice.
“Last year at this time, we made a massive commitment to our
partner community by completely transforming our partner program to
ensure that partners are front and center in everything we do as a
company,” said Erica Volini, senior vice president, global
partnerships at ServiceNow. “With the launch of Specializations,
our customers can easily identify partners with the best experience
and expertise they need to help solve some of their biggest digital
transformation challenges.”
Obtaining a Specialization will help partners in three critical
areas:
- Differentiate among the ecosystem: Partners will receive
badging that will appear across their ServiceNow profiles with
increased visibility on the ServiceNow Partner Finder. Prospective
customers will also be able to search partner experts in Partner
Finder based on the current Specializations.
- Unlock new revenue opportunities: Each Specialization
addresses a pressing customer need that presents a large, untapped
market opportunity and high year-over-year growth.
- Earn benefits to grow ServiceNow practices: ServiceNow
will offer additional benefits for partners to build and grow their
business through invitation to the ServiceNow Partner Advisory
Council to ensure their needs and counsel are being addressed
across the broader ServiceNow ecosystem. Qualifying partners will
also have access to ServiceNow co-marketing programs and the
ServiceNow Partner Development Fund announced last January.
The program is launching with three Specializations, Service
Operations, Serve the Customer and Power the Employee, that present
large market opportunities with high year-over-year growth and a
large total addressable market (TAM). All Specializations can be
obtained at the regional and global level as well as two levels of
achievement for further differentiation. Additional Partner
Specializations are expected to be launched in 2024. The three
Partner Specializations are expected to be available for partners
to obtain starting in ServiceNow’s second quarter of 2024.
Many partners have already expressed their feedback on the
importance of the ServiceNow Partner Specializations including:
Jason Rosenfeld, Senior Vice President at Cask:
“ServiceNow’s new Partner Specializations offer an opportunity for
Cask to showcase our unique consulting expertise and change
management solutions to drive digital transformation across
enterprises. Program updates like subsequent badging and product
line achievements provide greater reach and visibility with
organizations looking for the best partner to meet their specific
needs. We believe Specializations and the partner finder are a
winning combo for connecting customers with the right support and
implementations.”
Michael Lombardo, Chief Executive Officer at GlideFast
Consulting: “We’re thrilled about the new designations to
ServiceNow’s Partner Program. With new Partner Specializations, we
can continue expanding our technical consulting services and
delivering deep ServiceNow expertise to new markets. We look
forward to helping customers find value in the Now Platform.”
Michael Vadini, Chief Executive Officer at Infocenter:
“Today, organizations are looking for a collaborative partner for
support with the adoption and scale of new technologies.
ServiceNow’s new Partner Specializations will help Infocenter build
industry-specific solutions and accelerate technology for customers
and their businesses more quickly. We are excited about the
enhanced benefits offered by ServiceNow and the continued focus on
partners.”
Jon Reynolds, Senior VP Global Alliances & Corp
Development at Thirdera, a Cognizant Company: “As our company
looks to further expand our work across different industries, we’re
focused on differentiating our services and ServiceNow platform
expertise. ServiceNow's comprehensive Partner Program provides
valued guidance and incentives to improve how we advise, implement
and optimize technology for businesses worldwide. ServiceNow sets a
standard for what it means to be an innovative partner.”
ServiceNow is also launching a brand-new partner channel on
LinkedIn. Join the new social community for the latest ServiceNow
partner news here.
For more information on the ServiceNow Partner Specializations
visit here.
About ServiceNow
ServiceNow (NYSE: NOW) makes the world work better for everyone.
Our cloud-based platform and solutions help digitize and unify
organizations so that they can find smarter, faster, better ways to
make work flow. So employees and customers can be more connected,
more innovative, and more agile. And we can all create the future
we imagine. The world works with ServiceNow™. For more information,
visit: www.servicenow.com.
© 2023 ServiceNow, Inc. All rights reserved. ServiceNow, the
ServiceNow logo, Now, and other ServiceNow marks are trademarks
and/or registered trademarks of ServiceNow, Inc. in the United
States and/or other countries. Other company names, product names,
and logos may be trademarks of the respective companies with which
they are associated.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240123120649/en/
Media Relations Lindsay Capurro 503. 551. 2655
press@servicenow.com
ServiceNow (NYSE:NOW)
Gráfico Histórico do Ativo
De Abr 2024 até Mai 2024
ServiceNow (NYSE:NOW)
Gráfico Histórico do Ativo
De Mai 2023 até Mai 2024