New Secret Whole Body Deodorant Delivers 72-Hour Odor Protection From Pits to Privates
07 Fevereiro 2024 - 2:14PM
Business Wire
Secret partners with ThirdLove to bring women
24/7 comfort and whole body freshness
Introducing the innovative Secret Whole Body Deodorant
collection of aluminum free deodorants designed to be used beyond
the pits to tackle underboob, private, and even foot odor. Secret
Whole Body Deodorant delivers 72-hour clinically proven odor
protection in three different forms: a smooth gliding stick, a
water-based cream, and a nitrogen powered spray. The collection is
gentle on skin, goes on clear, and features expertly crafted
fragrances.
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New Secret Whole Body Deodorant delivers
72-hour odor protection from pits to privates (Photo: Business
Wire)
Research conducted by Secret reveals that women often face
unspoken concerns about whole body odor. To address this, women
resort to taking multiple showers a day, layering clothes, applying
powder, using sprays or perfumes and often avoid being close to
others. The fear of odor breakthroughs is an extra source of stress
in women’s daily lives.
As a part of the launch, Secret is teaming up with ThirdLove to
provide women with 24/7 comfort and freshness. ThirdLove is known
for its inclusive sizing and has gained notoriety for its
celebration of every woman’s body, creating styles that embrace and
support all shapes and sizes. ThirdLove customers trust the brand
with their most intimate moments (and parts), making this a perfect
partnership for Secret Whole Body Deodorant. Starting February 21,
all purchases made on ThirdLove.com will come with a free full size
Secret Whole Body Deodorant product, while supplies last.
“Our styles are designed to help women look and feel their best,
and Secret's latest innovation is a natural fit for our mission,”
said Heidi Zak, Co-Founder and CEO, ThirdLove. “We’re a brand that
obsesses over the details. And Secret shares our vision of
empowering women by designing products for their unique needs.”
Recommended by four out of five gynecologists and
dermatologists, Secret Whole Body Deodorant is made with superior
skincare ingredients and is free of aluminum, baking soda, dyes,
phthalates, and parabens for 24/7 freshness with daily use. The
full collection includes:
- Aluminum Free Whole Body Deodorant Stick: Ideal for use
under the breasts or where thighs rub together. Made with shea
butter and coconut oil, the stick glides on smooth and clear.
Available in Peach & Vanilla Blossom, Lilac & Waterlily
scents and Unscented.
- Aluminum Free Whole Body Deodorant Invisible Cream:
Ideal for use in intimate areas, it can easily and precisely be
applied by hand. Made with skincare ingredients, the water-based
cream absorbs quickly with no pilling. Available in Peach &
Vanilla Blossom scent and Unscented.
- Aluminum Free Whole Body Deodorant Spray: Allows for
touchless application across the body. Made with 100% natural
propellant so you experience the full array of light, fresh
fragrance notes. Available in Peach & Vanilla Blossom and Lilac
& Waterlily scents.
“Body odor outside of the armpits is normal and something many
women notice at some point in their lives, but is not often
discussed,” said Kate DiCarlo, Senior Communications Director,
Personal Care Portfolio, Procter & Gamble. “The Secret Whole
Body Deodorant collection is built on over 50 years of experience
in formulating products especially designed for women. ThirdLove is
a beloved brand founded on celebrating every woman with high
quality intimate apparel, and together, we hope to normalize body
odor conversations so all women feel comfortable and
confident.”
Whether broad coverage or precision application, Secret Whole
Body Deodorant delivers 24/7 freshness from pits to privates. The
collection is available at major retailers nationwide, for the
suggested retail price of $12.99 (pricing at the sole discretion of
retailers). For more information visit Secret.com.
About Secret
Secret® was the first antiperspirant brand designed specifically
for women, and for the past 60 years, Secret® has been on the
forefront of women’s lives, leading with innovation designed to
provide superior odor and wetness protection. The brand has proudly
supported women’s advancement and equality, celebrating those who
push through barriers and stand up for what they believe in,
without “sweating” the obstacles that may come their way.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
About ThirdLove
ThirdLove is a female-founded intimates brand that offers
elevated essentials including bras, underwear, activewear and
swimwear, all designed by women, for women. Co-founders Heidi Zak
and Ra’el Cohen set out to revolutionize the bra shopping
experience and create inclusive products that help customers look
and feel great, comfortable and confident in everything they do. To
date, over 20 million people have found their perfect fit with
ThirdLove's Fitting Room technology. ThirdLove bras have garnered
over 100,000 5-star reviews and the brand's best-seller, the 24/7®
Classic collection, features ThirdLove’s signature half-cups and
memory foam lining. ThirdLove has donated more than $50 million
worth of products to women in need. To learn more, visit
www.thirdlove.com.
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Secret Deodorant Press Team Citizen Relations
secret@citizenrelations.com
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