Agency will join Droga5 São Paulo, part of
Accenture Song
Accenture (NYSE: ACN) has agreed to acquire SOKO, an independent
Brazilian creative agency that—by blending creativity, data and a
comprehensive understanding of culture—develops brand stories with
deep impact in the industry and in society. SOKO will become part
of the world-renowned creative agency Droga5, deepening the
agency’s influence and relevance in Brazil while strengthening the
market’s creative and brand capabilities within Accenture Song—the
world’s largest tech-powered creative group.
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Accenture has agreed to acquire SOKO, an
independent Brazilian creative agency that—by blending creativity,
data and a comprehensive understanding of culture—develops brand
stories with deep impact in the industry and in society. (Graphic:
Business Wire)
Founded in 2015, SOKO is highly acclaimed, ranked as one of the
top three advertising agencies in Brazil by SCOPEN for its
excellence in innovation and creativity. Its creative work with
clients has also been recognized across the international award
show circuit, such as The One Show, Clio Awards, The Effies, Fast
Company and Cannes Lions.
“SOKO already lives Droga5’s values—they are a creatively-led,
strategically-driven, humanity-obsessed agency with massive
ambition,” said David Droga, CEO at Accenture Song. “SOKO delivers
work with human insight, relevance and care, and I’m confident that
as a part of Droga5 in São Paulo, and paired with Accenture Song’s
creative and technology prowess, the SOKO team will further elevate
our impact and influence on our clients’ businesses in Brazil and
beyond.”
“SOKO has always been recognized for our innovation and
authenticity. Since our founding days, we’ve embedded a culture of
impact, collaboration and diversity,” said Felipe Simi, founder
& CEO at SOKO. “We are committed to challenging status quo and
to promote—now with scale and reach—an inclusive culture for people
and business transformation.”
Headquartered in Brazil’s largest city, São Paulo, SOKO
specializes in brand storytelling that engages audiences
organically. Through proprietary methodologies and metrics, the
agency, which is backed by FLAGCX, has successfully turned powerful
ideas into strong brand engagement and impressions for their
clients. SOKO’s team of over 300 employees will join Droga5 São
Paulo, which opened its doors in 2022.
SOKO was founded by Felipe Simi, co-CEO and chief creative
officer. Simi’s creative influence and activism have earned him the
title of #1 most admired advertising executive in Brazil according
to 2023 Agency Scope research; elected him "Advertising Game
Changer" by Meio e Mensagem and nominated him for “Industry Leader”
for Prêmio Caboré in 2022. He was also named by Wired Magazine as
one of the 50 most creative people in Brazil in 2020.
Droga5 was founded in 2006 by David Droga, and is headquartered
in New York, with offices in London, Dublin, Tokyo and São Paulo.
From integrated communications and experience innovation to
business design, Droga5 exists to build and sustain the most
influential brands of the 21st century through creativity. It has
been recognized as Agency of the Year more than 25 times and was
named both Ad Age and Adweek’s Agency of the Decade (2010-2019),
among many other accolades. With the acquisition of SOKO, Droga5
intends to accelerate its mission of delivering creativity rooted
in strategy and purpose, that is humanity-obsessed and where
experiences deeply connect with people and add value to their
lives.
“The integration of SOKO into Droga5 Sao Paulo gives Accenture
Song the opportunity to enhance the brand storytelling approach for
our clients, tapping into Brazil’s creative culture and diverse
ecosystem," said Eco Moliterno, chief creative officer for Latin
America at Accenture Song. "We couldn't be more excited about the
shared ambition to deliver exceptional results for client's
businesses in Brazil.”
SOKO is the latest in a series of acquisitions that Accenture
Song has made globally to bolster its ability to help clients grow,
innovate, and sustain relevance, including Work & Co,
Unlimited, Mindcurv, GemSeek, The Lumery, Jixie, Rabbit’s Tale,
ConcentricLife, Fiftyfive5, The Stable and Romp.
Terms of the transaction were not disclosed. Completion of the
acquisition is subject to regulatory approvals and other customary
closing conditions.
Forward-Looking Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as “may,”
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expressed or implied. These risks include, without limitation,
risks that: Accenture and SOKO will not be able to close the
transaction in the time period anticipated, or at all, which is
dependent on the parties’ ability to satisfy certain closing
conditions; the transaction might not achieve the anticipated
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Accenture is a leading global professional services company that
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Fernando de Moraes Accenture +11 11 5188 0974
fernando.de.m.silva@accenture.com
Accenture (NYSE:ACN)
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