Real Launches Luxury Division
22 Maio 2024 - 1:30PM
Business Wire
Real Luxury will serve the specialized needs of
the growing number of luxury agents aligning with Real
In response to the growing number of luxury real estate agents
and teams joining the company, The Real Brokerage Inc. (NASDAQ:
REAX), the fastest-growing, publicly traded real estate brokerage,
today announced the launch of Real Luxury. The dedicated division
will focus on the specialized and unique needs of luxury real
estate agents and the exclusive clients they serve while leveraging
the company’s proprietary technology and entrepreneur-centric
model.
“We continue to see an influx of top-performing agents and teams
throughout North America who believe that Real offers the best
platform to grow their businesses,” Real President Sharran
Srivatsaa said. “By establishing Real Luxury, we will be able to
offer our agents who have built successful luxury practices the
specialized support, training and resources they need to expand
their capabilities and take their business to the next level.”
Kofi Nartey, a 20-year luxury real estate veteran, who has
earned the reputation as the go-to real estate broker for
celebrities, athletes and luxury home owners around the world, will
serve as the Executive Director of Real Luxury. Nartey, who also
serves as Real’s national growth leader, brought his Los
Angeles-based luxury brokerage Globl Red Real Estate and
Development that serves luxury clients in Los Angeles, Orange
County and Las Vegas, as well as developers worldwide, to the
company in 2023.
Real Luxury members will have access to partner networks
consisting of more than 100,000 luxury agents across the globe, an
expanded referral network, training sessions and specialized
continuing education programs, exclusive members-only events and
conferences and a wide range of discounts on additional products
and services ranging from advertising in Mansion Global and The
Wall Street Journal to luxury market reports and custom property
websites. As part of this commitment to differentiate Real in the
luxury arena, Real Luxury agents are expected to earn the Institute
for Luxury Home Marketing’s prestigious Certified Luxury Home
Marketing Specialist (CLHMS™) designation prior to becoming an
official division member.
By establishing the highest standards for membership in the
industry, Real Luxury members will stand out as some of the world’s
most elite agents. Members will benefit from CLHMS™ designations,
customized marketing accessible via a dedicated member portal,
continuing education through dedicated masterminds and roundtable
discussions covering the latest industry trends, global listing
syndication in multiple languages, access to business and
analytical tools giving agents a competitive edge in the
marketplace and listing syndication across top luxury platforms and
publications throughout North America.
In addition to Nartey, Real Luxury’s founding members include:
Jill Batchelor, who brings two decades of experience and
consistently ranks among the top agents in Las Vegas; Felicia
Lewis, a San Diego-based luxury agent who has built a reputation
for unparalleled client experience and expert negotiation skills;
Peter Luu, who in addition to setting luxury sales records in the
Orlando market is a frequent coach and speaker; Brad McCallum, one
of Calgary’s top luxury agents who is known internationally as a
brand and video marketing thought leader; Salvatore Ventre, one of
the New Jersey Shore's leading luxury real estate brokers; and
Erica Wolfe, a top luxury Realtor who partners with a team of
experts to deliver innovative marketing on behalf of her South
Florida clients.
About Real
Real (NASDAQ: REAX) is a real estate experience company working
to make life’s most complex transaction simple. The fast-growing
company combines essential real estate, mortgage and closing
services with powerful technology to deliver a single seamless
end-to-end consumer experience, guided by trusted agents. With a
presence throughout the U.S. and Canada, Real supports more than
18,000 agents who use its digital brokerage platform and tight-knit
professional community to power their own forward-thinking
businesses.
Forward-Looking Information
This press release contains forward-looking information within
the meaning of applicable Canadian securities laws. Forward-looking
information is often, but not always, identified by the use of
words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”,
“expect”, “likely” and “intend” and statements that an event or
result “may”, “will”, “should”, “could” or “might” occur or be
achieved and other similar expressions. These statements reflect
management’s current beliefs and are based on information currently
available to management as of the date hereof. Forward-looking
information in this press release includes, without limiting the
foregoing, expectations regarding the success of Real’s programs
that are available to agents and Real’s ability to continue to
attract agents.
Forward-looking information is based on assumptions that may
prove to be incorrect, including but not limited to Real’s business
objectives, expected growth, results of operations, performance,
business projects and opportunities and financial results. Real
considers these assumptions to be reasonable in the circumstances.
However, forward-looking information is subject to known and
unknown risks, uncertainties and other factors that could cause
actual results, performance or achievements to differ materially
from those expressed or implied in the forward-looking information.
Important factors that could cause such differences include, but
are not limited to, slowdowns in real estate markets, economic and
industry downturns, the success of Real’s programs, Real’s ability
to attract new agents and retain current agents and those risk
factors discussed under the heading “Risk Factors” in the Company’s
Annual Information Form dated March 14, 2024, a copy of which is
available under the Company’s SEDAR+ profile at www.sedarplus.ca.
These factors should be carefully considered and readers should not
place undue reliance on the forward-looking statements. Although
the forward-looking statements contained in this press release are
based upon what management believes to be reasonable assumptions,
Real cannot assure readers that actual results will be consistent
with these forward-looking statements. These forward-looking
statements are made as of the date of this press release, and Real
assumes no obligation to update or revise them to reflect new
events or circumstances, except as required by law.
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version on businesswire.com: https://www.businesswire.com/news/home/20240522413709/en/
Investor inquiries, please contact: Ravi Jani Vice President,
Investor Relations and Financial Planning & Analysis
investors@therealbrokerage.com 908.280.2515
For media inquiries, please contact: Elisabeth Warrick Senior
Director, Marketing, Communications & Brand
elisabeth@therealbrokerage.com 201.564.4221
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