Accenture Named Principal Partner of MI New York
05 Junho 2024 - 7:59AM
Business Wire
MI New York to leverage Accenture’s tech, data
and AI expertise to grow the sports ecosystem in the United
States
Accenture (NYSE: ACN) has announced a three-year partnership
with Major League Cricket Champions MI New York, where it will
serve as its principal partner.
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Accenture has announced a three-year
partnership with Major League Cricket Champions MI New York, where
it will serve as its principal partner. (Photo: Business Wire)
Under the partnership, the Accenture logo will be visible on the
front of MI New York match and training jerseys. MI New York will
also leverage Accenture's digital services and consulting expertise
to enhance performance both on and off the field through innovative
solutions and data-driven strategies that will integrate with MI’s
existing data driven approach to cricket. Accenture will use its
technology, data, and AI capabilities to elevate operations and
experiences for MI New York and its fans.
Jill Kramer, Accenture’s chief marketing and communications
officer, expressed enthusiasm about the partnership. “Cricket is
the second most popular sport in the world and this is an exciting
opportunity to innovate and grow the game in the U.S.” Kramer said.
"This partnership will demonstrate how technology, including data
and AI, can drive new experiences for players, coaches, team and
fans.”
The long-term partnership will also focus on using data
analytics, video analysis, and smart technologies to boost the
performance of MI New York’s coaches and players both on and off
the pitch. In addition, these innovations will further improve team
operations and help build stronger connections with U.S. audiences,
increase engagement among American youth, and support MI New York's
long-term goals in the development of the cricket ecosystem in the
country.
Partnering with Accenture is a significant step in MI New York’s
efforts to establish and grow cricket in the U.S. With the vast MI
fan base worldwide, the partnership will have a great impact on
expanding the game across the nation.
MI New York is part of the MI family, a leading global cricket
brand with five T20 teams across three continents and four
countries, including both men’s and women’s teams. Major League
Cricket is set to begin its second season this summer, starting
July 5th, allowing U.S. fans to enjoy top-tier T20 cricket.
About Accenture
Accenture is a leading global professional services company that
helps the world’s leading businesses, governments and other
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance citizen services—creating
tangible value at speed and scale. We are a talent- and
innovation-led company with approximately 742,000 people serving
clients in more than 120 countries. Technology is at the core of
change today, and we are one of the world’s leaders in helping
drive that change, with strong ecosystem relationships. We combine
our strength in technology and leadership in cloud, data and AI
with unmatched industry experience, functional expertise and global
delivery capability. We are uniquely able to deliver tangible
outcomes because of our broad range of services, solutions and
assets across Strategy & Consulting, Technology, Operations,
Industry X and Song. These capabilities, together with our culture
of shared success and commitment to creating 360° value, enable us
to help our clients reinvent and build trusted, lasting
relationships. We measure our success by the 360° value we create
for our clients, each other, our shareholders, partners and
communities. Visit us at www.accenture.com.
About MI New York
MI New York is a T20 cricket team which plays in the Major
League Cricket. Established in 2023, MI New York are the inaugural
and defending champions of MLC. MI New York is part of the MI
family, which has won 10 titles across various leagues around the
world.
Since its inception in 2008, Mumbai Indians has been one of the
most successful teams in the Indian Premier League. It is owned by
Indiawin Sports Pvt. Ltd, a subsidiary of Reliance Industries, one
of India's largest conglomerates.
Today MI is a global cricketing force, with five T20 teams
spanning three continents, and four countries including both men
and women. The year 2023 marked a pivotal moment for the MI family,
as it established Mumbai Indians in the Women's Premier League,
along with MI Cape Town in SA20, MI Emirates in ILT20, and MI New
York in MLC.
Over 17 years, MI's dedication and commitment to improving the
cricketing eco-system, have resulted in 10 league titles, including
5 IPL championships, 2 Champions League victories, and the
inaugural WPL and MLC wins in 2023 and ILT20 in 2024.
Copyright © 2024 Accenture. All rights reserved. Accenture and
its logo are registered trademarks of Accenture.
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Chinedu Udezue Accenture +44 208 396 3674
chinedu.udezue@accenture.com
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