With ‘Friday Night 5G Lights,’ the Un-carrier,
with help from Gronk, is celebrating its historic rollout in rural
America, providing a platform for small-town America to showcase
its community spirit and compete for a game-changing upgrade
In addition to the $2 million grand prize,
T-Mobile is awarding $25,000 to 16 finalists and giving $5,000 to
300 high schools throughout the competition's entry period to
support football programs nationwide
This coming football season, the competition won't just be on
the field. T-Mobile (NASDAQ: TMUS) will transform Friday night
lights forever for one deserving small town — just like it’s done
for rural wireless service — with a grand prize football field
technology makeover called T-Mobile Friday Night 5G Lights. The
competition, which kicks off today, is open to the thousands of
small towns across the country that live and breathe high school
football.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240731924879/en/
With ‘Friday Night 5G Lights,’ the
Un-carrier, with help from Gronk, is celebrating its historic
rollout in rural America, providing a platform for small-town
America to showcase its community spirit and compete for a
game-changing upgrade. In addition to the $2 million grand prize,
T-Mobile is awarding $25,000 to 16 finalists and giving $5,000 to
300 high schools throughout the competition's entry period to
support football programs nationwide. (Graphic: Business Wire)
T-Mobile is launching Friday Night 5G Lights to bring awareness
to the massive investments the company’s made in rural America —
nearly 500,000 square miles of new 5G coverage and hundreds of new
stores — while celebrating the community spirit that makes
small-town America so special. Nothing brings that spirit out quite
like high school football.
“Growing up in West Texas, I'm no stranger to Friday night
lights. I’ve always loved how those bright stadium lights bring
families together from all corners of the community to cheer on and
support their beloved high school,” said Jon Freier, President,
T-Mobile Consumer Group. “It's why I'm so excited to provide a
platform to recognize and highlight small towns from all over the
country.”
One of the towns that represents all that’s great about Friday
night lights is Hickory, North Carolina, located an hour outside
Charlotte, and the proud recipient of a T-Mobile Hometown Grant.
The defending NCHSAA 3A champion Red Tornadoes represent a rich
football tradition in Hickory that includes “The Untouchables,” the
1964 state champions that not only went undefeated but didn’t allow
a single point all season.
It’s that history that inspired T-Mobile to connect four-time
Super Bowl champion Rob “Gronk” Gronkowski with the current Red
Tornadoes squad to capture video footage and talk about small town
football. After serving as hype man for the team and local
community and running routes, Gronk sat down with University of
Alabama Quarterback Jalen Milroe and Hickory High School
Quarterback Brady Stober to talk about what makes high school
football in America so special.
“On Friday nights, all the things that divide us go away. On
game day, we’re all just one team and one community with a unifying
goal to leave everything on the field and be the best we can be,”
said Gronk. “We need a lot more Friday nights!”
Friday Night 5G Lights will culminate in an extraordinary $2
million grand prize to upgrade one small town’s pride and joy: its
high school football field. The grand prize includes a $100,000
cash grant, a new teched-out scoreboard, 5G network upgrades, the
ultimate tailgate party for the whole community, a 5G-powered
halftime drone show and a special gift from Gronk: an upgraded
weight room from GronkFitness.com. The 16 finalists will each
receive a $25,000 cash grant.
T-Mobile will choose the 16 finalists based on several factors,
including compelling stories about why their high school needs the
grand prize tech upgrade, potential impact on the school’s football
field and how the school has shown school spirit during the
application window through social engagement. Ultimately, the
school that can break through the noise, best show off its
community spirit and passion, and get community members to vote for
their school on social media will emerge victorious.
Friday Night 5G Lights will unfold over the high school football
season, with the finalists announced in early October and the
winner revealed in early December. After entering the contest — see
details at www.FridayNight5GLights.com — each school/community will
be given opportunities over the stretch of the entry period to
showcase what makes them special.
For example, in one of those weeks, T-Mobile will offer a free
seat cushion via T-Mobile Tuesdays — those unforgiving high school
bleachers can be brutal! So, T-Mobile is giving you one of the best
seats in the house, just for being a T-Mobile customer. Will an
enterprising school perhaps upload a picture to social media from a
game with hundreds of seat cushions held high in the air
celebrating a touchdown? Or something way better than that!
“We love competition at T-Mobile. We brought it to rural America
over three years ago, delivering our best, more expansive 5G
wireless service, with extraordinary customer value, and all the
perks the Un-carrier is famous for. Now, with Friday Night 5G
Lights, we’re going to put these incredible communities under the
bright lights and show the nation why they’re so special,”
continued Freier.
How to Share Your Story
The playing field for Friday Night 5G Lights is wide open to
high schools in U.S. towns with a population of 150,000 or less. To
get in the game, school representatives (think administrators,
teachers, coaches) can enter to get the ultimate tech makeover for
their high school field. Just share your story about why your
town’s high school football field deserves an Un-carrier-style
upgrade.
Once the 16 finalists are announced in early October, everyone
in the country will be able to help pick the grand prize winner by
voting for their favorite finalist town via Instagram.
Entries begin today and end Sept. 20, 2024, so get on it. It’s
game time, people!
To enter and for official rules, visit
www.FridayNight5GLights.com.
More Ways to Score
Every high school that enters Friday Night 5G Lights is
automatically entered for a chance to win $5,000 in T-Mobile’s “$5K
Fridays” weekly sweepstakes. Between Aug. 1 and Sept. 20, T-Mobile
will randomly select 50 schools each week — totaling 300 — to win
$5,000. Schools, students, PTA members and the entire community can
also join the fun by posting their school spirit on Instagram to
increase the odds of their high school winning some extra cash for
new equipment, sports gear or transportation expenses.
Whether it’s a shot of students posing at a pep rally or
customizing your own T-Mobile digital playing card, anyone can rep
their community and show off their school spirit. Don’t forget to
tag your school’s official Instagram handle, @tmobile and use the
hashtags #Sweepstakes and #FN5GL to ensure each entry is counted.
Additional assets, including T-Mobile's digital playing cards, are
available to download and share at
https://www.fridaynight5glights.com/5kfridays.
T-Mobile Tuesdays is getting in on the action, too. To help
spread the Friday Night 5G Lights excitement, T-Mobile will be
hooking Un-carrier customers up with free game-day essentials and
treats like:
- BOGO Free Scoops from Baskin-Robbins on Aug. 20
- Free Friday Night 5G Lights seat cushion on Aug. 27
Score these special offers and more from T-Mobile Tuesdays
through the T-Life app.
A Commitment to Small Town America
Friday Night 5G Lights is the latest way T-Mobile is showing its
support for small towns. In April 2021, T-Mobile rolled out 5G for
All, a commitment to bring the most advanced wireless services to
all of the country, not just big cities and their suburbs. The goal
was to bring needed competition to areas long dominated by AT&T
and Verizon.
Now, a little more than three years later, that vision has
transformed into reality. As the nation's largest and fastest 5G
network, T-Mobile is now the wireless provider for rural America,
delivering impactful benefits like:
- Expanded coverage: Since 2021, T-Mobile has added nearly
25% more 5G coverage — nearly 500,000 square miles — for rural
America, now covering over 2 million square miles total
nationwide.
- Upgraded infrastructure: The Un-carrier updated 27,000
existing cell towers with 5G and added 12,000 completely new sites
in rural America.
- A new choice for internet: T-Mobile introduced much
needed competition to the broadband market — one of America's most
hated industries — and became the country’s fastest growing home
internet provider. Today, T-Mobile 5G Home Internet is available to
over 50 million households nationwide, with millions in small towns
and rural areas. And T-Mobile Business Internet is available
nationwide to help organizations of all sizes break free from the
hassles of traditional broadband.
- Increased speeds: Since 2021, network upgrades have
accelerated download speeds by 4.2x, according to third-party
experts at Ookla.
- Retail expansion: T-Mobile has opened nearly 600 stores
in small towns and rural communities.
- Hometown Grants: With more than $13 million in funding
to 300 towns across 47 states for community development projects,
the Un-carrier is helping small-town America thrive. Of this, $1
million has been allocated to support small businesses.
- Connected students: Project 10Million, T-Mobile's $10.7
billion initiative offering connectivity to up to 10 million
eligible student families across the country, connected nearly 6
million students through $6.4 billion in investments by the end of
last year, alongside other education initiatives.
- Coverage Above and Beyond: And, in the future, T-Mobile
Starlink, a direct-to-cell satellite service, will aim to fill in
coverage gaps in even the most remote areas.
These efforts underscore T-Mobile's unwavering commitment to
connecting every corner of America, ensuring that no community is
left behind.
Learn more about T-Mobile Friday Night 5G Lights by visiting:
www.FridayNight5GLights.com.
Follow @TMobileNews on X, formerly known as Twitter, to stay up
to date with the latest company news.
See 5G device, coverage, & access details at T-Mobile.com.
T-Mobile Tuesdays: Limited-time offers; while
supplies last. Qualifying plan required. See T-Mobile Tuesdays for
details.
Based on analysis by Ookla® of Speedtest Intelligence® data
median download speeds comparing H1 2021 to H1 2024. Ookla
trademarks used under license and reprinted with permission.
About T-Mobile
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged
Un-carrier, delivering an advanced 4G LTE and transformative
nationwide 5G network that will offer reliable connectivity for
all. T-Mobile’s customers benefit from its unmatched combination of
value and quality, unwavering obsession with offering them the best
possible service experience and undisputable drive for disruption
that creates competition and innovation in wireless and beyond.
Based in Bellevue, Wash., T-Mobile provides services through its
subsidiaries and operates its flagship brands, T-Mobile, Metro by
T-Mobile and Mint Mobile. For more information please visit:
https://www.t-mobile.com
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