Qualcomm Technologies, Inc. and Manchester United have triggered
the extension of their principal shirt partnership which will now
run until 2029.
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Following record-breaking home, away and
third shirt launches, Qualcomm Technologies, Inc. and Manchester
United have triggered the extension of their principal shirt
partnership, which will now run until 2029 (Photo: Business
Wire)
The extension follows record-breaking home, away and third shirt
launches which feature the Snapdragon® brand on the front of a
Manchester United shirt for the first time. Snapdragon is Qualcomm
Technologies’ consumer brand of processors and can be found in more
than 3 billion devices globally. The Snapdragon processors power
premium experiences from the world's biggest digital brands across
smartphones, next-generation PCs, extended and virtual reality
glasses, gaming, wearables, and cars.
Since the release of the three iconic shirts for the 2024/25
season, the content featuring the Snapdragon logo has amassed over
2 billion digital media impressions, which is more than any other
partner launch in the club’s history. In addition, Snapdragon
Insiders, a global community of Snapdragon enthusiasts, has grown
256% in the month after the release of the home shirt in July
versus an average month, to over 16M.
In a first for the club, the new shirts featuring the Snapdragon
brand launched with an innovative augmented reality (AR) experience
which fans can access by scanning a QR code and the Snapdragon logo
on the front of the shirt. The experience, developed by Qualcomm
Technologies, brings fans onto the pitch of Old Trafford and will
feature exclusive Manchester United content throughout the
season.
As part of the extension, Qualcomm Technologies has expanded its
rights into the PC category, and activated the right to nominate a
logo to appear on the back of Manchester United shirts for the
24/25 season. As seen at the recent Community Shield match, the
logo is placed beneath the squad numbers and will be visible on the
back of the shirt in Women’s Super League fixtures as well as
certain other men’s, women’s and academy matches throughout the
2024/25 season.
The back of shirt branding demonstrates the ground-breaking
approach to this collaboration and the power of integrated
marketing solutions within technology and sports, creating an
innovative approach to increasing awareness, and ultimately
affinity, for the Snapdragon brand.
Omar Berrada, Chief Executive Officer of Manchester United,
said: “In a short time, we have seen that Snapdragon and Manchester
United are a perfect fit. We have achieved record-breaking home,
away and third shirt launches, enjoyed an insightful trip with
members of the first team and club leadership to Qualcomm’s HQ and
taken an innovative approach to the back of shirt rights. Against
that backdrop, we are incredibly proud to announce the extension of
our principal partnership.
“We have ambitious plans for this club to continue to grow and
win on and off the pitch. Qualcomm's commitment to join us on this
journey shows the strength and depth of the bond between us, which
we know will only be enhanced the more we work together."
Don McGuire, Senior Vice President and Chief Marketing Officer
of Qualcomm Incorporated said: "We are thrilled to extend our
partnership with Manchester United, showcasing the Snapdragon brand
on the Manchester United shirts through 2029. Throughout our
partnership, we look forward to helping the Club achieve its goals
on the pitch and off the pitch as the Club reimagines Old Trafford
and Carrington. We’re excited to bring our technology partners onto
the back of shirt and into the club community in unprecedented ways
and enable new experiences for the 1.1 billion Manchester United
fans around the world.”
Notes to editors
Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 146-year heritage we have
won 69 major trophies, enabling us to develop the world’s leading
sports brand and a global community of 1.1 billion fans and
followers. Our large, passionate community provides Manchester
United with a worldwide platform to generate significant revenue
from multiple sources, including sponsorship, merchandising,
product licensing, new media & mobile, broadcasting and match
day.
About Qualcomm
Qualcomm relentlessly innovates to deliver intelligent computing
everywhere, helping the world tackle some of its most important
challenges. Our proven solutions drive transformation across major
industries, and our Snapdragon® branded platforms power
extraordinary consumer experiences. Building on our nearly 40-year
leadership in setting industry standards and creating era-defining
technology breakthroughs, we deliver leading edge AI,
high-performance, low-power computing, and unrivalled connectivity.
Together with our ecosystem partners, we enable next-generation
digital transformation to enrich lives, improve businesses, and
advance societies. At Qualcomm, we are engineering human
progress.
Qualcomm Incorporated includes our licensing business, QTL, and
the vast majority of our patent portfolio. Qualcomm Technologies,
Inc., a subsidiary of Qualcomm Incorporated, operates, along with
its subsidiaries, substantially all of our engineering and research
and development functions and substantially all of our products and
services businesses, including our QCT semiconductor business.
Snapdragon and Qualcomm branded products are products of Qualcomm
Technologies, Inc. and/or its subsidiaries. Qualcomm patented
technologies are licensed by Qualcomm Incorporated.
Qualcomm and Snapdragon products mentioned within this press
release are offered by Qualcomm Technologies, Inc. and/or its
subsidiaries.
Qualcomm and Snapdragon are registered trademarks of Qualcomm
Incorporated.
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version on businesswire.com: https://www.businesswire.com/news/home/20240815782554/en/
Michael Gibson Head of Corporate Communications Email:
michael.gibson@manutd.co.uk Tel: +447917 091109 Clare Conley Media
Relations 1-858-845-5959 corpcomm@qualcomm.com
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