Revelyst, 5 Horizons Group Announce Licensing Agreement and Launch of CamelBak Pro
19 Setembro 2024 - 8:00AM
Business Wire
The new line of professional products from global hydration
brand CamelBak is designed to enhance job site performance and
safety by keeping workers hydrated.
Revelyst, a collective of world-class maker brands that design
and manufacture performance gear and precision technologies and a
segment of Vista Outdoor Inc. (NYSE: VSTO), and 5 Horizons, a
global leader in accessories for the work, outdoor and sporting
goods markets, today announced a strategic licensing partnership
and the launch of CamelBak Pro, a line of innovative hydration
products designed to help workers stay hydrated on the job.
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CamelBak Pro includes several size and
color variations of backpacks, waist packs and tool belts, all
crafted from rugged materials to withstand demanding work
environments. Each product incorporates CamelBak’s proprietary
hydration technology, ensuring workers have access to reliable
hydration solutions throughout their day. (Photo: Business
Wire)
This licensing deal unites Revelyst, 5 Horizons and CamelBak®— a
global leader in hydration solutions and a brand in the Revelyst
Adventure Sports platform—behind a quest to enhance worker
performance and safety through proper hydration. Because the
average adult loses two-and-a-half to three quarts of water daily,
drinking at least 100 ounces is needed to avoid fatigue. Hydration
is essential for workers on job sites, construction projects or
farms and ranches. With increased hydration comes increased focus,
productivity and safety—something all companies should keep top of
mind when outfitting their crews with essential tools for the
job.
“CamelBak is synonymous with hydration, and the launch of
CamelBak Pro is a natural expansion of our global brand, which has
been a leader in hydration solutions for outdoor enthusiasts and
military personnel for decades,” said Jeff McGuane, President of
Revelyst Adventure Sports. “We are excited to bring our expertise
in hydration to the work market, ensuring that workers stay
hydrated and perform at their best.”
Products in the CamelBak Pro line are designed to improve worker
performance and promote job site safety by providing convenient,
reliable access to hydration. CamelBak Pro includes several size
and color variations of backpacks, waist packs and tool belts, all
crafted from rugged materials to withstand demanding work
environments. Each product incorporates CamelBak’s proprietary
hydration technology, ensuring workers have access to reliable
hydration solutions throughout their day.
“For 5 Horizons, a global leader in accessories for the work,
outdoor and sporting goods markets, this partnership is a
tremendous opportunity to impact worker performance, health and
safety,” said Kevin Lehrer, Co-CEO of 5 Horizons Group. “Our
expertise in developing durable, high-quality accessories combined
with CamelBak’s innovative hydration technology results in a
product line that advances the needs of today's workforce.”
CamelBak Pro is available now on camelbak.com/pro and through
select retailers and industrial partners.
About CamelBak
Founded in 1989, CamelBak® invented the hands-free hydration
category and is the global leader in personal hydration gear.
CamelBak is achieving its mission to continually reinvent and
forever change the way people hydrate and perform by offering a mix
of award-winning products that include everything from technical
hydration packs to reusable bottles. For more information about
CamelBak, please visit https://www.camelbak.com.
About 5 Horizons Group
5 Horizons Group is a global leader in accessories for the Work,
Outdoor and Sporting Goods markets. With a focus on innovation,
durability and distribution, 5 Horizons Group develops products
that enhance performance and improve the lives of workers and
outdoor enthusiasts alike.
About Revelyst
Revelyst, Inc. (NYSE: GEAR), is a collective of world-class
maker brands that design and manufacture performance gear and
precision technologies. Our category-defining brands leverage
meticulous craftsmanship and cross-collaboration to pursue new
innovations that redefine what is humanly possible in the outdoors.
Portfolio brands include Foresight Sports, Bushnell Golf, Fox,
Bell, Giro, CamelBak, Bushnell, Simms Fishing and more. For more
information, visit our website at www.revelyst.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240919809547/en/
CamelBak and Revelyst Media Contact: Eric Smith
720-772-0877 media.relations@revelyst.com
CamelBak and Revelyst Brand Licensing Contact: Jason
Brodbeck Vice President Brand Licensing 443-601-5583
jason.brodbeck@vistaoutdoor.com
5 Horizons Group Media Contact: Kevin Lehrer 314-269-3662
kevin.lehrer@5horizonsgroup.com
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