CAVA Launches First New Flavor of Its Cult-Favorite Pita Chips
03 Outubro 2024 - 9:00AM
Business Wire
CAVA, the category-defining Mediterranean fast-casual restaurant
brand, today announced that it will be launching Garlic Ranch Pita
Chips, the brand’s first-ever variation on the original pita chips
beloved by CAVA fans.
This new, limited-time menu item features a
Mediterranean-inspired ranch seasoning, with onion, garlic, and
paprika shining brightly alongside CAVA’s proprietary herb mix.
Together with CAVA’s original flavor, Garlic Ranch Pita Chips will
be available at CAVA locations across the country the week of
October 7. Paired with any dip, spread, or enjoyed on their own,
they are perfect for serving consumers’ increasing desire for
snacking options.
“Our classic pita chips have a fervent following, so we wanted
to give guests something new to crave and grounded in our
Mediterranean roots,” said Ted Xenohristos, Co-Founder and Chief
Concept Officer at CAVA. “Customers love engaging with our pita
chips on CAVA's social media channels, and we can't wait to see how
they creatively show off our Garlic Ranch flavor in their original
content.”
The launch of the new pita chips will coincide with CAVA’s
reimagined loyalty program rollout this month. The program will
create an enhanced, personalized, and seamless guest experience by
making it easier to earn points and redeem rewards for a variety of
items. Garlic Ranch Pita Chips will be highlighted in new
promotions and surprise gifts to celebrate the relaunch of CAVA
Rewards.
In addition to Garlic Ranch Pita Chips, the brand will launch
the new chef-curated Steak + Harissa Bowl and bring Pineapple Apple
Mint juice back to the menu. The hearty, spicy Steak + Harissa Bowl
stars Grilled Steak – CAVA’s newest main ingredient introduced in
June – with a base of SplendidGreens® and Brown Rice. The bowl is
topped with Crazy Feta®, Red Pepper Hummus, Cabbage Slaw, Persian
Cucumbers, Tomato + Onion, and Crumbled Feta and drizzled with Hot
Harissa Vinaigrette dressing.
To learn more, follow @CAVA on our social channels, including
TikTok, Instagram, Facebook, and others.
About CAVA
CAVA is the category-defining Mediterranean fast-casual
restaurant brand, bringing together healthful food and bold,
satisfying flavors at scale. Our brand and our opportunity
transcend the Mediterranean category to compete in the large and
growing limited-service restaurant sector as well as the health and
wellness food category. CAVA serves guests across gender lines, age
groups, and income levels and benefits from generational tailwinds
created by consumer demand for healthy living and a demographic
shift towards greater ethnic diversity. We meet consumers’ desires
to engage with convenient, authentic, purpose-driven brands that
view food as a source of self-expression. The broad appeal of our
food combined with these favorable industry trends drive our vast
opportunity for continued growth.
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