Coty, A Fragrance Disruptor Since 1904
08 Outubro 2024 - 3:00AM
Business Wire
120 years after revolutionizing perfumery,
Coty is once again shaping the future of fragrance
Coty Inc. (NYSE: COTY)(Paris:COTY) – one of the world’s largest
beauty companies with a portfolio of iconic brands in fragrance,
color cosmetics, skin and body care – is celebrating its 120th
anniversary with an exclusive three-day fragrance event in the
heart of Paris, the very city where the company was founded in
1904. "Coty: A Fragrance Disruptor since 1904” is a unique
multi-sensory experience that will take guests, partners and
friends of the house on an immersive journey through the company's
rich heritage and unveil its bold vision for the future of
fragrance. As a pioneer that revolutionized the world of perfumery
in the early 20th century, Coty continues to redefine the future of
fragrance through ambitious new technology and expertise.
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Coty, the science of a sustainable
fragrance (Photo: Business Wire)
Coty CEO Sue Nabi shares, “Building on a strong foundation of
120 years, we are thrilled to unveil our vision for the future of
fragrance. Coty is once again at the forefront of shaping the
fragrance landscape, solidifying our position as the go-to partner
for brands looking to create iconic scents. This exclusive event is
a testament to our ability to anticipate and meet consumer needs
while fostering growth and innovation in the beauty industry."
Coty Chief Brands Officer, Prestige, Jean Holtzmann adds, “This
event showcases our expertise and passion for fragrance as Coty
embarks on its next chapter as a beauty leader. Our deep heritage
and cutting-edge science continue to push boundaries, exemplified
by the innovative Infiniment Coty Paris fragrance brand.”
The event is organized into several sections that highlight
Coty’s groundbreaking journey as a fragrance pioneer, as well as
its future aspirations in the category:
Innovative Origins
Beginning in 1904, Coty revolutionized perfumery through its
unique blends of synthetic molecules with natural ingredients,
producing groundbreaking new scents that transformed the fragrance
landscape, opening up exciting new possibilities for perfumers –
just like adding new colours to a painter's palette.
Through an immersive installation, guests will explore original
masterpieces, La Rose Jacqueminot, Ambre Antique, Chypre and how
Coty pioneered two of the six major fragrance families: the Amber
family and the Chypre family.
Iconic Scents of Today & Tomorrow
The journey continues with a look at several icons from the
current Coty portfolio. Ck One, Boss Bottled, Burberry Goddess,
Chloé Eau de Parfum, to name a few, these groundbreaking scents
perfectly captured the essence of their brands and defined the
spirit of their time, transforming them into timeless classics.
From the icons of today, guests move on to the Olfactory Studio,
where the icons of tomorrow come to life. Here, the full force of
Coty’s creativity and co-creation is on view through its blending
of artistry and cutting-edge technology. The Olfactory Studio
brings Coty’s vision of the future to life by enabling the fullest
expressions of its brands through the finest ingredients and
techniques.
A Leader at the Intersection of Art and Science
120 years after it first revolutionized the world of perfumery,
Coty remains at the forefront of technological innovation, leading
in three key areas:
- Performance: Harnessing new scientific discoveries to
produce scents with olfactive complexity and long-lasting
impact.
- Emotion: Capturing the most evocative of human emotions
in our next generation of visionary scents.
- Sustainability: Driving responsible production through
the use of upcycled ethanol.
Infiniment Coty Paris bridges the Past & Ushers in a New
Era of Perfumery
In the event’s final chapter, Coty bridges its storied past to a
new era of perfumery. Infiniment Coty Paris epitomizes Coty's
latest and most innovative approach to the future of fragrance
creation, blending science, art and emotion.
Launched 120 years after Coty’s first groundbreaking fragrance,
Infiniment Coty Paris leverages cutting-edge technologies such as
the Molecular Aura and EmoChar™ to push the boundaries of time and
emotional impact in a scent.
This fusion positions Coty once again as a pioneer in the next
generation of perfumery, carrying forward the visionary spirit that
first transformed the world of fragrance over a century ago.
ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. We serve
consumers around the world, selling prestige and mass market
products in more than 125 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to protecting the
planet. Learn more at coty.com or on LinkedIn and Instagram.
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Aurélie Petit aurelie_petit@cotyinc.com
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