POTTERY BARN, POTTERY BARN KIDS AND POTTERY BARN TEEN LAUNCH COLLABORATIONS WITH HUSBAND-AND-WIFE DUO, CHRIS LOVES JULIA
10 Outubro 2024 - 9:00AM
Business Wire
The New Home Furnishings Collections with the
Design Influencers Include a Modern Take on Traditional Furniture
and Décor
Pottery Barn, Pottery Barn Kids and Pottery Barn Teen, portfolio
brands of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest
digital-first, design-led and sustainable home retailer, announced
today, new home furnishings collections with Chris and Julia
Marcum, of the popular design blog, Chris Loves Julia. Predicated
on the success of the Chris Loves Julia collaboration for Pottery
Barn Kids that launched in 2023, the design duo has expanded their
collaboration to include new collections for Pottery Barn, Pottery
Barn Teen, as well as new designs for their Pottery Barn Kids
collection.
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the full release here:
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Chris Loves Julia x Pottery Barn
Collection (Photo: Pottery Barn)
As celebrated home designers and renovators, Chris and Julia
Marcum have shared their home design tips and expertise since 2009
on their namesake blog and Instagram, Chris Loves Julia. The new
collections combine their heirloom-worthy aesthetic with modern
detailing with each brand’s trusted craftsmanship. The inaugural
collection with Chris Loves Julia and Pottery Barn Kids drew upon
the couple’s own experience as parents and the pieces they were
drawn to when decorating their kids’ spaces that were beautiful but
also functional. The new collections across Pottery Barn Kids as
well as the first-ever collection with Pottery Barn Teen expand on
those ideas. Celebrating the holidays is a favorite time of year
for the Marcum family, and the Pottery Barn Kids collection
includes ornaments, advent calendars and stockings, which
complement the beautifully crafted furniture pieces, textiles, and
decor within the collections.
The Chris Loves Julia for Pottery Barn collection reflects the
Marcum’s design aesthetic and brings warmth to bedrooms, living
rooms, and home offices with traditional silhouettes finished in a
rich dark wood. The collection features a bedroom set with Queen
and King size beds available in two different classic upholstery
patterns, and a six-drawer dresser, two-drawer nightstand, a single
drawer writing desk all with brass hardware. Beyond the bedroom,
the collaboration also includes a floor and vanity mirror with
turned feet accents, a bookcase with graceful curves and elegant
details, and thoughtful décor pieces such as accent trees, planter
baskets, and bronze candle holders with a beaded rim.
“Chris and Julia’s modern take on vintage designs shines through
every detail of this new collaboration,” says Pottery Barn
President Monica Bhargava. “We’re excited to pair Chris and Julia’s
signature style with Pottery Barn’s quality and craftsmanship.”
“Our customers have embraced the Chris Loves Julia collection
with Pottery Barn Kids, and we’re thrilled to expand the collection
with Pottery Barn Teen to address an additional life stage in their
signature aesthetic,” said Jennifer Kellor, President, Pottery Barn
Kids and Pottery Barn Teen. “Chris and Julia’s attention to detail
and our shared commitment to create beautiful and functional
heritage-inspired designs are celebrated in the new
collections.”
“We’ve always been inspired by the Pottery Barn brands and we
couldn’t be more excited to partner with them to create timeless,
classic pieces that can be passed down through generations,” said
Chris and Julia Marcum. “This incredible partnership has brought
our moody, modern traditional style to life in collections that
infuse tradition and story into any space. Built truly as multi-use
collections, it will bring timeless craft and style into any
home.”
To shop the collections, visit
potterybarn.com/chrislovesjulia,
potterybarnkids.com/chrislovesjulia, and
pbteen.com/chrislovesjulia, and follow along on social for styling
tips and inspiration at @potterybarn, @potterybarnkids,
@potterybarnteen and @chrislovesjulia.
ABOUT POTTERY BARN
BRANDS
ABOUT POTTERY BARN
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, is a premier specialty retailer for casual,
comfortable and stylish home furnishings. The brand is dedicated to
beautiful ideas for real life, quality products that are crafted to
last, sustainability and service. Key product categories include
furniture, bedding, bath, rugs, window treatments, tabletop,
lighting and decorative accessories. Nearly all Pottery Barn
products are designed in-house and are exclusive to its catalogs,
stores and website. Pottery Barn is also part of The Key Rewards, a
free-to-join loyalty program that offers members exclusive benefits
across the Williams-Sonoma, Inc. family of brands, the world’s
largest digital-first, design-led and sustainable home retailer.
The company is headquartered in San Francisco, California.
ABOUT POTTERY BARN KIDS
Introduced in 1999, Pottery Barn Kids offers exclusive home
furnishings available online and in stores globally to create
kid-friendly, eco-conscious, stylish, and innovative spaces.
Pottery Barn Kids’ mission is to bring the utmost in quality
design, sustainability, and safety into every family’s home.
Products are rigorously tested to meet the highest child safety
standards and are expertly crafted from the best materials to last
beyond the childhood years. Pottery Barn Kids is a member of
Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
ABOUT POTTERY BARN TEEN
Introduced in 2003, Pottery Barn Teen offers home furnishings
and solutions to create spaces that reflect who teens are and how
they live. Available online and in stores globally, Pottery Barn
Teen brings the best in quality design with a focus on eco-friendly
and sustainable materials that have a low impact on the
environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn
Teen’s offering of dorm furniture and essentials with the same
quality and commitment to style. Pottery Barn Teen is a member of
Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
ABOUT CHRIS LOVES JULIA
“Chris Loves Julia” is the husband and wife duo, Chris and Julia
Marcum. They are home renovation content creators that share their
home-centered lives on their blog and social media accounts.
Started in 2009, Chris Loves Julia began as a blog to inspire and
teach others how to “Love Where You Live” at any point in their
home improvement journey and Chris and Julia have built their
company, brand and content around this mantra.
WSM-PR
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