Minnie Mouse will debut as a character balloon
for the first time ever and select Macy’s stores will host a Mickey
and Minnie Shop with limited-edition products
Today, Macy's announces a holiday collaboration with Disney that
celebrates the magic and legacy of the two iconic brands with a
limited-edition Disney assortment available only at Macy’s and the
debut of the Minnie Mouse character balloon at the Macy’s
Thanksgiving Day Parade®. This collaboration marks a storied
relationship that began with Mickey’s first Macy’s Parade
appearance in 1934. The collection, featuring fashion forward
apparel, accessories and one-of-a-kind collectibles for kids and
adults highlights new and exclusive Disney artwork by Jeff Shelly,
Disney’s legendary director of character art. This limited-edition
Disney collection is now available on macys.com, Macy’s mobile app
and select Macy’s stores nationwide.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241017624544/en/
Macy's and Disney have collaborated to
create a limited-edition collection, inspired by the debut of the
Minnie Mouse character balloon at the Macy’s Thanksgiving Day
Parade® (Photo: Business Wire)
“Macy’s and Disney have created magic together for ninety years,
establishing a legacy that is beloved across multiple generations,”
said Nata Dvir, chief merchandising officer at Macy’s. “We
recognize this rich history and are excited to offer our customers
this exclusive holiday assortment. The comes to life in dedicated
Mickey and Minnie Shops and offers all our customers – from our
youngest to our most fashion forward – products and experiences
only available at Macy’s.”
“Fans of all ages will have the chance to welcome Minnie Mouse
and her signature charm as she makes her debut in this year’s
Macy’s Thanksgiving Day Parade,” said Chrissy Anderson, Vice
President, North America Brand Commercialization at Disney Consumer
Products. “There’s no better way to mark this milestone than with a
limited-edition collection that celebrates her sparkling
personality and iconic style.”
First of its Kind Artwork, Exclusive to Macy’s
Jeff Shelly, Disney’s legendary director of character art,
creates a first-of-its-kind collection of artwork, exclusively for
the partnership. Each artwork captures the hearts of both Macy’s
and Disney enthusiasts alike, featuring characters such as Mickey
Mouse, Minnie Mouse, Donald Duck, and more.
The illustrations come to life in the exclusive collection made
for Macy’s, and in Minnie Mouse’s Macy’s Thanksgiving Day Parade
balloon debut.
Limited-Edition Assortment
Disney’s timeless charm meets the iconic Macy’s Thanksgiving Day
Parade in a limited-edition assortment that includes apparel,
accessories, collectibles, toys, beauty and more, perfect for
holiday gifting and family memories. With over 100 products to
choose from, there's something for everyone, from cozy sweats and
tees, festive family pajamas and slippers to fashion forward
apparel and accessories for adults. In a nod to nostalgia, these
products are awe-inspiring, capturing every heart and
imagination.
Macy's and Disney have collaborated with celebrated brands to
create new capsules and limited-edition items, exclusively
available at Macy’s, including BaubleBar, Stoney Clover Lane, Kate
Spade, Citizen, Funko, Hallmark, Swarovski, Loungefly and more.
Dedicated Disney Shops in Macy’s Stores
Beginning October 17th through the New Year, there will be a
dedicated Mickey and Minnie Shop at Macy's Herald Square flagship
and across 200 Macy's stores nationwide. Macy’s Herald Square
flagship will host a special concession stand and interactive AR
experience that will allow customers to see themselves as Macy’s
Thanksgiving Day Parade “Balloon Handlers,” where customers can
shop the exclusive Disney collection products in-person.
To celebrate this partnership, LEGO will host customer build
events in Mickey and Minnie Shops in select Macy’s stores
nationwide on Saturday, November 2.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M),
serves as the style source for generations of customers. With one
of the nation’s largest e-commerce platforms powered by macys.com
and mobile app, paired with a nationwide network of stores, Macy’s
delivers the most convenient and seamless shopping experience,
offering great values in apparel, home, beauty, accessories and
more. Macy’s gives customers even more ways to shop and own their
style through an off-price assortment at Macy’s Backstage and at
our highly curated Macy’s small format stores. Each year, Macy’s
provides millions with unforgettable experiences through Macy’s 4th
of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps
our customers celebrate special moments, big and small. We’re
guided by our social purpose—to create a brighter future that
empowers more voice, choice and ownership for our colleagues,
customers, communities and leaders of tomorrow.
About Disney Consumer Products
Disney Consumer Products (DCP) is the division of Disney
Experiences that brings beloved brands and franchises into the
daily lives of families and fans through products – from toys to
t-shirts, apps, books, console games and more – and experiences
that can be found around the world, including on the Disney Store
e-commerce platform and at Disney Parks, local and international
retailers, as well as Disney store locations globally. The business
is home to world-class teams of product, licensing and retail
experts, artists and storytellers, and technologists who inspire
imaginations around the world.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241017624544/en/
Julissa Bonfante / Christine Nealon communications@macys.com
Tyler Slater tyler.j.slater@disney.com
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