Accenture (NYSE:ACN) has made a strategic investment, through
Accenture Ventures, in Reality Defender, an RSA Innovation
award-winning cybersecurity company specializing in deepfake
detection. Together, Accenture and Reality Defender will equip
clients in the financial services, media and high-tech industries
with the ability to rapidly identify, detect, respond to and
prevent deepfake fraud.
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Accenture and Reality Defender to Help
Organizations in Financial Services, Media and High-Tech Rapidly
Identify, Detect, Respond to and Prevent Deepfake Fraud (Photo:
Business Wire)
Founded in 2018 and based in New York, Reality Defender provides
detection against advanced threats posed by deepfakes and
AI-generated content. The company's comprehensive solutions for
enterprises, government and institutional clients help protect
against everything from advanced voice fraud in call centers to
media verification in newsrooms. Reality Defender's real-time voice
detection platform catches audio-based deepfakes as they happen,
while audiovisual detection finds even the most advanced
AI-generated faces in images and videos made using the latest
generative AI models.
Reality Defender was named the Most Innovative Company at this
year's RSA Innovation Sandbox competition. The company is also a
graduate of the FinTech Innovation Lab New York, a 12-week program
co-founded and co-run by Accenture.
“As deepfakes become more convincing and harder to identify,
organizations urgently need scalable and effective detection
solutions,” said Paolo Dal Cin, global lead, Accenture Security.
“Reality Defender offers a unique approach to proactively detect
AI-related threats across image, audio, text and video. Our
investment in Reality Defender demonstrates our strong commitment
to helping clients confidently navigate the gen AI driven threat
landscape, mitigate financial fraud and maintain the integrity of
their digital communications.”
Cybercriminals are increasingly exploiting the power of
generative AI and advanced large language models to unleash novel
cyberattacks. Accenture's Cyber Intelligence researchers have
documented a staggering 223% spike in deepfake-related tool trading
on dark web forums in the first quarter of 2024, compared to the
same period in 2023. This escalating issue requires immediate
attention and education to reduce its potential damaging
impacts.
“Accenture’s global reach and cybersecurity expertise will allow
Reality Defender to scale our technology during a time of
heightened deepfake volatility,” said Ben Colman, Co-Founder and
CEO of Reality Defender. “With Accenture’s support and alignment
with our mission of combatting AI-generated fraud, we can work
toward defeating the most advanced cyber threats of our time.
Through our collaborative efforts, we will pave the way for a more
secure and trustworthy digital landscape, ensuring a safer future
for all.”
Accenture intends to integrate Reality Defender’s capabilities
into its existing deepfake detection and protection offering,
including extending it to their call center AI automation
solution.
“Financial services firms remain prime targets for bad actors,
and deepfakes present a new, advanced threat to guard against,”
said Steve Murphy, Accenture’s Financial Services industry
solutions lead. “Reality Defender is already helping large
financial institutions to detect deepfakes and ensure that their
customers’ assets remain secure.”
Reality Defender is the latest company to join Accenture
Ventures’ Project Spotlight, an engagement and investment program
focused on working with companies that create or apply disruptive
enterprise technologies. Project Spotlight offers extensive access
to Accenture’s domain expertise and its enterprise clients, helping
startups harness creativity and deliver on the promise of their
technology. Additional cybersecurity, quantum security and space
companies that have joined Project Spotlight include Aliro Quantum,
Tenchi Security, SpiderOak and Interos.
Terms of the investment were not disclosed.
About Accenture Accenture is a leading global
professional services company that helps the world’s leading
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance services—creating tangible
value at speed and scale. We are a talent- and innovation-led
company with 774,000 people serving clients in more than 120
countries. Technology is at the core of change today, and we are
one of the world’s leaders in helping drive that change, with
strong ecosystem relationships. We combine our strength in
technology and leadership in cloud, data and AI with unmatched
industry experience, functional expertise and global delivery
capability. Our broad range of services, solutions and assets
across Strategy & Consulting, Technology, Operations, Industry
X and Song, together with our culture of shared success and
commitment to creating 360° value, enable us to help our clients
reinvent and build trusted, lasting relationships. We measure our
success by the 360° value we create for our clients, each other,
our shareholders, partners and communities. Visit us at
accenture.com.
Accenture Security is a leading provider of end-to-end
cybersecurity services, including strategy, protection, resilience
and industry-specific cyber services. We bring security innovation,
coupled with global scale and a worldwide delivery capability
through our network of Cyber Fusion Centers. Helped by our team of
24,000 highly skilled professionals, we enable clients to innovate
safely, build cyber resilience and grow with confidence. Visit us
at accenture.com/security.
About Reality Defender Reality Defender is a
cybersecurity company helping enterprises and governments detect
deepfakes and AI-generated media. Utilizing a patented multi-model
approach, Reality Defender is robust against the bleeding edge of
generative platforms producing video, audio, imagery, and text
media. Reality Defender's cloud-based deepfake detection web
platform and corresponding API empowers teams to identify fraud,
disinformation campaigns, and harmful deepfakes in real time.
Copyright © 2024 Accenture. All rights reserved. Accenture and
its logo are registered trademarks of Accenture.
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version on businesswire.com: https://www.businesswire.com/news/home/20241022558250/en/
Alison Geib Accenture +1 703 947 4404
alison.geib@accenture.com
Denise Berard Accenture +1 617 488 3611
denise.berard@accenture.com
Accenture (NYSE:ACN)
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