Carter Bank Unveils New, Customer-Focused Brand Identity
30 Outubro 2024 - 10:18AM
Business Wire
As the bank celebrates 50 years, it welcomes a
new brand that blends modernity with the company’s rich history as
a compassionate community bank.
Carter Bank (NASDAQ:CARE), a leading community bank with
branches throughout Virginia and North Carolina, today unveiled a
new brand identity centered entirely around the people who matter
most—the customers and associates of Carter Bank and the
communities it serves.
The comprehensive new brand comes as Carter Bank—which opened
its first branch in Rocky Mount, Va. in 1974—celebrates 50 years in
business. Completed by branding firm Strum, the new branding
includes an entirely redesigned logo, color palette, messaging and
foundational brand elements. It shortens the company name from
“Carter Bank & Trust” to simply “Carter Bank,” the name used
colloquially by customers and associates alike. The new tagline,
“Life Lived Full,” denotes the importance Carter Bank places on
helping its people fulfill their hopes and dreams no matter how big
or small.
“Our refreshed identity showcases what Carter Bank has always
stood for,” Carter Bank CEO Litz Van Dyke said. “We are still, at
our root, a local community bank. Our new brand helps us better
tell that story and enhances our commitment as a
relationship-focused bank and carries us forward to meet the goals
of future generations.”
Elements of the new Carter Bank brand, including a Brand Reveal
Event for associates and customer notifications began surfacing the
week of October 21. Digital rollout on the website, online and
mobile banking, and social media pages will begin on November 4,
2024. The bank’s new Bassett-Stanleytown location, scheduled to
open November 12, will be the first branch location to feature the
new brand. All other branch locations will be updated in the coming
months.
“We are here to take care of customer financial needs so they
can focus on what matters most to them—their business, their
family, their home,” said Chrystal Parnell, Chief Marketing and
Communications Officer at Carter Bank. “That is the brand promise
we will continue to stay true to: we are committed to helping the
people in our Carter Bank community live life to the fullest.”
For more information, visit carterbank.com/brand.
About Carter Bank
Celebrating 50 years in 2024 and headquartered in Martinsville,
Va., Carter Bank is a $4.5 billion, state-chartered community bank
with branches in Virginia and North Carolina. Since 1974, Carter
Bank has strived to create opportunities for more people and
businesses to prosper. Additional information about Carter Bank is
available at carterbank.com. Member FDIC. Equal Housing Lender.
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version on businesswire.com: https://www.businesswire.com/news/home/20241030517866/en/
Brooks Taylor VP, Corporate Communications Officer
Brooks.Taylor@cbtcares.com 276.806.5445
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