- Zavy’s Software-as-a-Service solution helps businesses optimize
their social media performance
- Expands DCM’s portfolio of marketing technology solutions, and
provides entry to North American market for Zavy through DCM’s
established client base and commercial sales team
DATA Communications Management Corp. (TSX: DCM; OTCQX: DCMDF)
(“DCM” or the “Company”), a leading Canadian provider of print and
digital solutions that help simplify complex marketing
communications and workflow, announced today that it has acquired
100% of the shares of Zavy Limited (“Zavy”), in an all-cash
transaction. Zavy is a New Zealand-based Software-as-a-Service
(“SaaS”) marketing technology (“martech”) company that helps
companies optimize their social media effectiveness
(www.zavy.co).
Zavy is focused on the specialized field of social media
analytics and social listening, the process of tracking, measuring,
and evaluating social media metrics and data to understand audience
engagement, sentiment, and campaign effectiveness. The company uses
advanced analytics, AI, and social listening tools to enable brands
to extract insights and gain a strategic view of their performance
across social platforms.
“As businesses of all sizes devote an increasing share of their
marketing budgets to social amplification, the need for advanced
social media metrics and analytics is critical to driving business
value and ROI,” said Richard Kellam, President & CEO of DCM.
“Zavy is well positioned for growth in this fast-paced market, and
we are excited to bring the platform to North America to help
marketers analyze and optimize their social media activity.”
“This acquisition marks a key strategic addition to our
portfolio of martech solutions for DCM’s more than 400 enterprise
clients and 2,000 small and medium sized business customers. We
believe the Zavy offering will also be attractive to prospective
clients seeking to optimize their social media investments. DCM
plans to integrate Zavy into its suite of martech offerings
designed to help customers simplify complexity and drive
productivity in their marketing workflows,” added Mr. Kellam.
With global spending by marketers on social media advertising
projected to reach US$219.8 billion in 2024, and to grow at a CAGR
of 3.86% to $255.8 billion by 2028, according to Statista, the need
for social media analytics is becoming more critical. This is
reflected in significant growth in the social media analytics
solutions and services market, which is expected to grow at a 24.9%
CAGR over the next 5 years from US$4.8 billion in 2023 to US$14.7
billion in 2028, according to MarketsandMarkets.
Zavy was founded by the Australia and New Zealand-based insights
agency The Research Agency Limited (“TRA”) and has a leading
presence in the Australasia market with a strong client roster
including companies in the financial services and retail
sectors.
“We are very excited to be joining the DCM team,” said David
Bowes, co-founder and Managing Director of Zavy. “With DCM’s large
enterprise client base, highly skilled commercial sales team and
deep digital experience, Zavy will be well positioned to accelerate
our business in the North American market. As we turn the page to
begin a new chapter for Zavy, I would like to acknowledge and thank
the TRA team for the guidance and support it has provided through
the years to establish and support the growth of the Zavy
business.”
About DATA Communications Management Corp.
DCM is a leading Canadian tech-enabled provider of print and
digital solutions that help simplify complex marketing
communications and operations workflow. DCM serves over 2,500
clients including 70 of the 100 largest Canadian corporations and
many leading government agencies. Our core strength lies in
delivering individualized services to our clients that simplify
their communications, including customized printing, highly
personalized marketing communications, campaign management, digital
signage and digital asset management. From omnichannel marketing
campaigns to large-scale print and digital workflows, our goal is
to make complex tasks surprisingly simple, allowing our clients to
focus on what they do best.
Additional information relating to DATA Communications
Management Corp. is available on www.datacm.com, and in the
disclosure documents filed by DATA Communications Management Corp.
on SEDAR+ at www.sedarplus.ca.
FORWARD-LOOKING STATEMENTS
Certain statements in this press release constitute
“forward-looking” statements that involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance, objectives or achievements of DCM, or industry
results, to be materially different from any future results,
performance, objectives or achievements expressed or implied by
such forward-looking statements. When used in this press release,
words such as “may”, “would”, “could”, “will”, “expect”,
“anticipate”, “estimate”, “believe”, “intend”, “plan”, and other
similar expressions are intended to identify forward-looking
statements. These statements reflect DCM’s current views regarding
future events and operating performance, are based on information
currently available to DCM, and speak only as of the date of this
press release.
Some of the specific forward-looking statements in this press
release include, but are not limited to, statements with respect
to: DCM’s plan to integrate Zavy into DCM’s suite of martech
offerings; spending by marketers on social media advertising;
growth in the social media analytics solutions and services market;
and DCM’s ability to achieve its strategic and financial objectives
in the future.
These forward-looking statements involve a number of risks,
uncertainties, and assumptions made by DCM including, without
limitation: DCM’s operating results are sensitive to economic
conditions, which can have a significant impact on DCM, and
uncertain economic conditions may have a material adverse effect on
DCM’s business, results of operations and financial condition;
DCM’s ability to successfully integrate the Zavy business into DCM
and realize anticipated benefits from the acquisition of Zavy,
including, without limitation, DCM’s ability to successfully
integrate Zavy into DCM’s suite of martech offerings and achieve
revenue and profitability growth from an enhanced offering of
products and services; expected spending by marketers on social
media advertising; and expected growth in the social media
analytics solutions and services market. They should not be read as
guarantees of future performance or results and will not
necessarily be accurate indications of whether or not such
performance or results will be achieved. Many factors could cause
the actual results, performance, objectives or achievements of DCM
to be materially different from any future results, performance,
objectives or achievements that may be expressed or implied by such
forward-looking statements. Additional factors are discussed under
the headings "Liquidity and capital resources" and “Risks and
Uncertainties” in DCM’s Management Discussion and Analysis and in
DCM’s other publicly available disclosure documents, as filed by
DCM on SEDAR+ (www.sedarplus.ca).
Should one or more of these risks or uncertainties materialize,
or should assumptions underlying the forward-looking statements
prove incorrect, actual results may vary materially from those
described in this press release as intended, planned, anticipated,
believed, estimated or expected. Unless required by applicable
securities law, DCM does not intend and does not assume any
obligation to update these forward-looking statements.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241104950987/en/
For further information, contact
Mr. Richard Kellam President and Chief Executive Officer DATA
Communications Management Corp. Tel: (905) 791-3151
Mr. James E. Lorimer Chief Financial Officer DATA Communications
Management Corp. Tel: (905) 791-3151 ir@datacm.com
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