The campaign includes a new PSA to help
raise awareness
Platforms and brands across Disney –
including ESPN, ABC, ABC News and Disney Theatrical Group – to
shine a light on the initiative and ways to get involved
Today, The Walt Disney Company (NYSE: DIS) announced the launch
of its company-wide 2024 Disney Ultimate Toy Drive supporting the
Marine Toys for Tots Program, which has helped deliver millions of
toys to children in need during the holiday season. Good Morning
America (GMA) reported exclusively on the new campaign,
highlighting three unsung heroes at Toys for Tots: Sergeant
Christos Toromanides, GypC Serna, and Staff Sergeant Xavier
Montaie.
Sgt. Toromanides, a local Toys for Tots Assistant
Coordinator in Ohio, is a survivor of pediatric cancer who was
gifted a toy from a Toys for Tots Marine during a hospital stay
when he was 13 years old. Serna dedicates her time to
supporting local children in need as her local chapter’s
Coordinator in Texas, and is the daughter of a World War II veteran
who organized toy distributions in her community throughout her
childhood. SSgt. Montaie has a full-circle story, as he now
leads the local Ohio Toys for Tots chapter that once supported him
in his childhood. All three volunteers spend their holidays giving
back to their communities by volunteering for Toys for Tots.
As part of its efforts to raise awareness among fans and
consumers, Disney is offering additional support to Toys for Tots
with a new Disney-produced Public Service Announcement,
“Dear Santa.” The PSA features a voiceover from Gina Rodriguez
(Will Trent, Not Dead Yet, and Jane the Virgin), a special
appearance from a Marine, and one young girl’s journey to share the
gift of happiness. It will play in rotation throughout the campaign
on Disney’s television networks and streaming platforms including
ABC, ABC Owned Television Stations, Disney+, Freeform, FX, Hulu,
and National Geographic.
“We are proud to continue Walt’s legacy and give the gift of
happiness to children and families in need this holiday season with
our good friends at Toys for Tots,” said Lisa Haines, senior
vice president, Corporate Social Responsibility, The Walt Disney
Company. “This year’s Disney Ultimate Toy Drive promises to be
one of the biggest yet as our employees, cast members, and fans
across the country continue to serve our communities and bring them
together with a little Disney magic.”
“Last year, Disney helped Toys for Tots achieve a record year
delivering joy and the magic of the holidays to over 10 million
children in need,” said Lieutenant General Jim Laster, USMC
(Retired), president and CEO of the Marine Toys for Tots
Foundation. “Sadly, the need is even greater this year.
However, with the generous support from our friends at Disney,
their Ultimate Toy Drive will once again propel needed support in
communities throughout the U.S. allowing Toys for Tots to fulfill
the holiday dreams of our country’s economically disadvantaged
children who otherwise might be forgotten.”
Background
Disney’s relationship with Toys for Tots dates back to the
non-profit’s founding in 1947, when Walt Disney and his team of
animators personally designed the original Toys for Tots train logo
that is still used today. Since then, The Walt Disney Company
continues to strengthen this relationship, engaging Disney
VoluntEARS and providing charitable donations to help Toys for Tots
deliver toys to children in need nationwide. Last year, the
organization achieved a new record of children supported, with more
than 25 million toys delivered to 10.3 million children, thanks in
part to the collaboration with the Disney Ultimate Toy Drive.
How to Participate
Fans and families can join the Disney Ultimate Toy Drive by
donating a toy online at DisneyStore.com/ToyDrive now through
December 24, 2024, or by donating a new, unwrapped toy in person at
a U.S. Disney Store location, the Downtown Disney District at
Disneyland® Resort, or in select locations at Disney Springs at
Walt Disney World Resort, now through December 13, 2024.
Toy collections will also take place at Cotino, the first
Storyliving by Disney community in Rancho Mirage, California.
Visitors to the Cotino Sales Studio can take part by dropping off a
new, unwrapped toy during regular business hours.
Toy collections will also be hosted by the ABC Owned Television
Stations in New York, Los Angeles, Chicago, Philadelphia, Houston,
San Francisco, Raleigh-Durham, and Fresno, and at in-person film
screenings and events.
See the Campaign in
Action
Shows across Disney networks including ESPN’s GetUp! and First
Take, as well as ABC and ABC News programs including Good Morning
America, The View, Tamron Hall and Wheel of Fortune will feature
Disney Ultimate Toy Drive and Toys for Tots stories to highlight
the season of giving and the importance of supporting communities
in need.
Disney Theatrical Group will encourage audience members to
support the initiative by featuring a Disney Ultimate Toy Drive
insert in Playbills for its Broadway productions.
The initiative will also include a never-been-done-before
journey by Mickey Mouse later this holiday season to create even
more moments of happiness for kids in need.
Additional donation opportunities and activations will be shared
throughout the campaign.
For more information or to get involved, visit
www.disney.com/toydrive.
About The Walt Disney Company Corporate
Social Responsibility
Walt Disney once said, “My business is making people, especially
children, happy.” For more than 100 years, the company has been
committed to doing just that, believing in the power of happiness
and its importance to a child’s wellbeing. Disney’s Corporate
Social Responsibility initiatives focus on delivering joy to
children facing serious illnesses and supporting youth development
programs that help children discover the happiness that comes with
pursuing their dreams. Learn more about Disney's efforts and how
Disney VoluntEARS help deliver happiness to our communities at
impact.disney.com.
About Toys for Tots
Toys for Tots, a 77-year National charitable Program run by the
U.S. Marine Corps Reserve, provides year-round joy, comfort, and
hope to economically disadvantaged children across the Nation
through the gift of a new toy or book. Providing toys, books, and
other gifts to disadvantaged children offers recognition,
confidence, and a positive memory for a lifetime. It is such
experiences that help children become responsible citizens and
caring members of their community. Since 1947, the Program has
evolved and grown exponentially, having delivered hope and the
magic of Christmas to over 301 million children in need. Because
the need isn’t just at Christmastime, the Marine Toys for Tots
Program also provides support year-round to families experiencing
challenges and exceptional circumstances, thus fulfilling the hopes
and dreams of millions of disadvantaged children beyond the
holidays. The Marine Toys for Tots Foundation is a not-for-profit
organization authorized by the U.S. Marine Corps and the Department
of Defense to provide fundraising and other necessary support for
the annual Marine Corps Reserve Toys for Tots Program. For more
information, visit www.toysfortots.org.
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version on businesswire.com: https://www.businesswire.com/news/home/20241107373764/en/
Olivia Perez-Cubas The Walt Disney Company
Olivia.Perez-Cubas@Disney.com
Walt Disney (NYSE:DIS)
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