B2B Summit is the must-attend event for marketing, sales, customer, and product leaders to adapt to changing buyer dynamics and achieve revenue growth

Forrester (Nasdaq: FORR) today announced that rock band O.A.R. will be this year’s headline performer at Forrester’s B2B Summit North America, taking place in Phoenix and digitally, March 31–April 3, 2025. B2B Summit North America will offer the latest research, best practices, and advice to enable B2B marketing, sales, customer, and product leaders to transform their approach to engaging with buyers and implement buyer- and customer-driven strategies that accelerate organizational growth.

Featuring more than 100 dedicated interactive sessions, track sessions, and keynotes from analysts and thought leaders, B2B Summit North America will further explore how leaders can transform their revenue process to maximize buyer value and leverage technology and data to effectively navigate the new buying landscape. The event also offers several networking opportunities through analyst-led roundtables and hands-on workshops.

Founded in 1996 in Rockville, Maryland, O.A.R. has released 10 studio albums to date, building a devoted fanbase that has helped the group quietly sell out multiple shows at New York City’s Madison Square Garden and Colorado’s Red Rocks Amphitheater a dozen times. Blending rock, reggae, hip-hop, and jazz, O.A.R. has earned gold and platinum plaques, including a platinum certification for its top 40 hit “Shattered (Turn the Car Around).” The band is also recognized for its community service, founding the Heard The World Fund to support youth and education in the US.

“We are thrilled to invite O.A.R. to perform at our conference,” said Dave Frankland, Forrester VP, research director, and B2B Summit North America host. “Their music will not only entertain but also inspire connection, energy, and creativity as B2B leaders understand and master the real-time evolving needs of their buyers and customers. We look forward to having O.A.R. bring the energy and enthusiasm that has helped them sell out major venues nationwide to this year’s Summit.”

Resources:

  • Learn more about what to expect at this year’s B2B Summit North America.
  • Register to attend B2B Summit North America.
  • Follow @Forrester and #ForrB2BSummit for updates.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.

Amanda Chordas achordas@forrester.com

Forrester Research (NASDAQ:FORR)
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