By Ben Fox Rubin 
 

Major banks and tech companies are set to kick off earnings season next week, including Goldman Sachs Group Inc. (GS), Bank of America Corp. (BAC), Google Inc. (GOOG) and Yahoo Inc. (YHOO).

Meanwhile, market data reports could continue to face delays amid a partial shutdown of the federal government.

 
   Rocky Times Ahead for Banking Sector 
 

The third quarter could be a bruising one for large financial institutions.

Among the troubles piling up for U.S. banks include warnings of weak trading revenue, a sharp decline in mortgage-refinancing activity and rising legal costs.

A stark example of that last factor is J.P. Morgan Chase (JPM), which released results this Friday and said $9.15 billion in legal expenses caused the bank to post its first-ever loss under Chairman and Chief Executive James Dimon. Also Friday, Wells Fargo & Co. (WFC) fared better thank to improving consumer credit, though refinancing activity--a recent bright spot for banks--was sharply lower as interest rates continue creeping higher.

Analysts have scrambled to cut their estimates ahead of results and have trimmed revenue expectations for the six largest U.S. banks during the quarter and cut profit estimates for all but Wells Fargo.

Poor results could prompt additional job cuts and worsen the already downcast mood on Wall Street.

The tempered expectations are a troubling sign for an industry already struggling to overcome lackluster loan demand, a weak economy and the hangover from the 2008 financial crisis, as regulators and government investigators work through a backlog of cases focused on banks' activities during the housing downturn.

Financial firms set to report include Goldman Sachs Group Inc. (GS), Bank of America Corp. (BAC), Citigroup Inc. (C) and Morgan Stanley (MS), among many others.

 
   Mobile at Center Stage for Internet Firms 
 

Mobile expansion will be the key element many investors will be watching for in major Internet companies' results.

EBay Inc. (EBAY) last month made a big push into the mobile sector with its deal to buy payment service Braintree Payments Solutions LLC for $800 million. The acquisition will give eBay's PayPal unit lucrative transaction fees from Braintree's expanding network, which currently processes more than $12 billion in payments annually--a third of which come from mobile devices--helping PayPal's goal of drawing more revenue from smartphone and tablet users. Overall, eBay's third-quarter revenue is expected to continue improving.

Meanwhile, Yahoo Inc. (YHOO) has redesigned many of its mobile apps and now has hundreds of engineers dedicated to developing services for mobile devices, up from dozens of engineers before CEO Marissa Mayer was hired last summer. Despite Ms. Mayer's turnaround efforts, the company is expected to post weaker results in the latest quarter, illustrating the challenges the Internet pioneer still needs to tackle.

Google Inc. (GOOG) has struggled to stem the decline in its search-ad prices, as mobile ads--which command lower prices than those on desktop computers--have weakened the company's ad revenue as more users access Google's services on mobile devices. Regardless, Google is expected to keep up its track record of strong quarterly revenue growth, thanks to its dominant position in Internet search.

Other major tech names scheduled to report next week include International Business Machines Corp. (IBM) and Intel Corp. (INTC).

 
   Industrials, Healthcare, Consumer Products and More 
 

There will be plenty more big names reporting amid the start of earnings season, with a focus on industrial conglomerates, health sector stocks and consumer products companies.

Industrials General Electric Co. (GE), Honeywell International Inc. (HON) and Schlumberger Ltd. (SLB) are all slated to report on Friday.

Healthcare companies reporting next week include medical-device makers Johnson & Johnson (JNJ), St. Jude Medical Inc. (STJ) and Stryker Corp. (SYK), as well as insurer UnitedHealth Group Inc. (UNH).

Also, consumer products giants Coca-Cola Co. (KO) and PepsiCo Inc. (PEP) report next week.

 
   Shutdown Causing Market Data Delays 
 

The economic calendar continues to be corrupted because of reports postponed by the government shutdown. Some data, however, will see the light of day in the upcoming week.

Factory reports from two district Federal Reserve banks are on tap next week. Economists surveyed by Dow Jones Newswires expect slower expansions in both regions.

The National Association for Home Builders will release its survey of building conditions in October. The housing market index is projected to slip to 57 from 58 in September. Higher mortgage rates are probably slowing new home sales.

The Fed will release its beige book on Wednesday. With little economic data being released during the shutdown, policymakers will have to assess the economy by relying on the anecdotes contained in the book. The book is being prepared in advance of the Fed's October 29-30 policy meeting.

 
   IPOs Expected to Include Veeva, Springleaf 
 

Software firm Veeva Systems Inc. is expected to launch its initial public offering next week, looking to raise up to $270 million.

The company, founded in 2007, provides cloud-based software for pharmaceutical and other life-sciences companies. As of Aug. 31, Veeva served about 170 life sciences customers. The IPO proceeds will be used for working capital and other general corporate purposes.

Subprime lender Springleaf Holdings Inc., which has more than 800 branches and an Internet business called iLoan, is also expected to start trading publicly.

-Kathleen Madigan contributed to this report.

Write to Ben Fox Rubin at ben.rubin@wsj.com

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