By Josh Beckerman

Facebook Inc.'s (FB) Instagram will introduce advertisements on its Explore page over the next few months.

Instagram said "we see people actively looking to connect with brands they like," and advertisers will have "an opportunity to be part of what's culturally relevant and trending while reaching new audiences who are looking to discover something new.

"After tapping on a photo or video in Explore, people may begin to see ads as part of their browsing experience just like in the main feed."

The popular photo-sharing service has become more prominent in marketing and e-commerce. It introduced a checkout feature in March and recently debuted branded content ads. A May 1 Instagram blog post describes "How Vogue Used Instagram Stories to Sell Out its September Issue."

Write to Josh Beckerman at josh.beckerman@wsj.com

(END) Dow Jones Newswires

June 26, 2019 14:40 ET (18:40 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.
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