Canada Antitrust Watchdog Probes Google Conduct in Online Ad Market -- Update
22 Outubro 2021 - 5:00PM
Dow Jones News
By Paul Vieira
OTTAWA -- Canada's antitrust watchdog said Friday it obtained a
court order that compels Google to hand over documents related to
an investigation into the company's conduct in the online display
advertising market.
In a statement, Canada's Competition Bureau said it is
investigating whether practices deployed by Google, an Alphabet
Inc. subsidiary, reduced competition in the online display
advertising sector.
Canada's antitrust agency said it requires the records to
determine whether Google is "impeding the success of competitors,"
thereby resulting in higher prices and reduced choice, among other
things. The Federal Court of Canada granted the order after bureau
lawyers made an application on Oct. 12.
A spokeswoman for Google said Friday the company would "engage
constructively" with the Competition Bureau "to answer their
questions and demonstrate the benefits of our products to Canadian
businesses and consumers."
The bureau previously investigated Google, back in 2013,
regarding the company's conduct in the online search and search
advertising market. The antitrust authority dropped the
investigation in 2016.
A lawsuit filed by U.S. state attorneys general alleges Google
takes a cut of 22% to 42% of U.S. ad spending that goes through its
systems. The newly unredacted Texas-led lawsuit, filed in the U.S.
District Court of the Southern District of New York, alleges the
share Google takes of each advertising transaction on its exchange
is typically two- to four-times as much as the fees charged by
rival digital advertising exchanges.
A Google spokesman told The Wall Street Journal the Texas-led
lawsuit "is riddled with inaccuracies."
Write to Paul Vieira at paul.vieira@wsj.com
(END) Dow Jones Newswires
October 22, 2021 15:45 ET (19:45 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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