By Will Feuer

Streaming service Spotify Technology SA said it is buying music-trivia game Heardle for an undisclosed sum.

Spotify said it views Heardle as not just a game, but also a song-discovery tool. The company said the daily trivia game has millions of users.

In the game, players are tasked with guessing a song based on its opening notes, Spotify said. They get six guesses, with each hint giving a few more seconds of music to inform their next answer. The game is a musical variation of the hit game Wordle, which New York Times Co. bought for an undisclosed price in the low-seven figures.

"We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans," Spotify head of music Jeremy Erlich said. "Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity across the Spotify ecosystem."

Write to Will Feuer at Will.Feuer@wsj.com

(END) Dow Jones Newswires

July 12, 2022 10:49 ET (14:49 GMT)

Copyright (c) 2022 Dow Jones & Company, Inc.
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