Gmail Issues Requirements for Bulk Senders in Fight Against Spam
03 Outubro 2023 - 2:14PM
Dow Jones News
By Denny Jacob
Google's email service is introducing new requirements for bulk
senders as part of an effort focused on safety and spam
prevention.
Gmail's new requirements affect bulk senders who send more than
5,000 messages to Gmail addresses in one day, Alphabet-unit Google
said in a blog post. It will require such senders to strongly
authenticate their emails based on best practices, which it says
will close loopholes exploited by bad actors.
Other requirements include enabling an option to unsubscribe
from commercial emails with one click and that the request be
processed within two days, as well as the service enforcing a clear
spam rate threshold that senders must stay under to ensure that
recipients aren't bombarded with unwanted messages.
The requirements will begin in February.
"These changes are like a tune-up for the email world, and by
fixing a few things under the hood, we can keep email running
smoothly," the company said.
Write to Denny Jacob at denny.jacob@wsj.com
(END) Dow Jones Newswires
October 03, 2023 12:59 ET (16:59 GMT)
Copyright (c) 2023 Dow Jones & Company, Inc.
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