UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

 

SCHEDULE 13D

 

Under the Securities Exchange Act of 1934
(Amendment No. 5)*

 

  Criteo S.A.  
  (Name of Issuer)  
     
  American Depositary Shares, each representing one
Ordinary Share, nominal value €0.025 per share
 
  (Title of Class of Securities)  
     
  226718104  
  (CUSIP Number)  
     
 

Connie Neumann

Office and compliance manager

Petrus Advisers Ltd

Eighth Floor, 6 New Street Square, New Fetter Lane

London EC4A 3AQ, United Kingdom

+44 20 7933 8831

 
 

(Name, Address and Telephone Number of Person

 
  Authorized to Receive Notices and Communications)  
     
  July 9, 2024  
  (Date of Event which Requires Filing of this Statement)  

 

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Sections 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

 

Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Section 240.13d-7 for other parties to whom copies are to be sent.

 

* The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

 

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

 

 

 

 

 

CUSIP No. 226718104 13D Page 2 of 10

 

1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
  Petrus Advisers Ltd.
   
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
  (see instructions) (a)
    (b)
3 SEC USE ONLY    
       
       
4 SOURCE OF FUNDS* (see instructions)    
  OO    
       
5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
  PURSUANT TO ITEMS 2(d) OR 2(e)  
       
6 CITIZENSHIP OR PLACE OF ORGANIZATION    
  United Kingdom    

 

  7 SOLE VOTING POWER

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH:

  0
   
8 SHARED VOTING POWER
  3,843,847
   
9 SOLE DISPOSITIVE POWER
  0
   
10 SHARED DISPOSITIVE POWER
  4,258,257

 

11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
  4,258,257  
       
12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
  (see instructions)  
       
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
  7.51%1    
       
14 TYPE OF REPORTING PERSON* (see instructions)    
  FI    
       

 

1Based on 56,687,497 Shares (as defined herein) outstanding as of April 30, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed on May 2, 2024.

 

 

 

CUSIP No. 226718104 13D Page 3 of 10

 

1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
  Klaus Umek
   
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
  (see instructions) (a)
    (b)
3 SEC USE ONLY    
       
       
4 SOURCE OF FUNDS* (see instructions)    
  OO, PF    
       
5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
  PURSUANT TO ITEMS 2(d) OR 2(e)  
       
6 CITIZENSHIP OR PLACE OF ORGANIZATION    
  Austrian    

 

  7 SOLE VOTING POWER

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH:

  71,583
   
8 SHARED VOTING POWER
  3,843,847
   
9 SOLE DISPOSITIVE POWER
  71,583
   
10 SHARED DISPOSITIVE POWER
  4,258,257

 

11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
  4,329,840  
       
12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
  (see instructions)  
       
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
  7.64%2    
       
14 TYPE OF REPORTING PERSON* (see instructions)    
  IN, HC    
       

 

2Based on 56,687,497 Shares outstanding as of April 30, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed on May 2, 2024.

 

 

 

CUSIP No. 226718104 13D Page 4 of 10

 

1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
  Till Hufnagel
   
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
  (see instructions) (a)
    (b)
3 SEC USE ONLY    
       
       
4 SOURCE OF FUNDS* (see instructions)    
  OO, PF    
       
5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
  PURSUANT TO ITEMS 2(d) OR 2(e)  
       
6 CITIZENSHIP OR PLACE OF ORGANIZATION    
  German    

 

  7 SOLE VOTING POWER

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH:

  185,561
   
8 SHARED VOTING POWER
  3,843,847
   
9 SOLE DISPOSITIVE POWER
  185,561
   
10 SHARED DISPOSITIVE POWER
  4,258,257

 

11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
  4,443,818  
       
12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
  (see instructions)  
       
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
  7.84%3    
       
14 TYPE OF REPORTING PERSON* (see instructions)    
  IN, HC    
       

 

3Based on 56,687,497 Shares outstanding as of April 30, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed on May 2, 2024.

 

 

 

CUSIP No. 226718104 13D Page 5 of 10

 

EXPLANATORY NOTE

 

Pursuant to Rule 13d-2 under the Act, this Amendment No. 5 to the Schedule 13D (“Amendment No. 5”) amends certain items of the Schedule 13D filed by the Reporting Persons with the Securities and Exchange Commission (the “Commission”) on February 27, 2024, as amended by Amendment No. 1 filed with the Commission on April 18, 2024, Amendment No. 2 filed with the Commission on April 24, 2024, Amendment No. 3 filed with the Commission on May 15, 2024, and Amendment No. 4 filed with the Commission on May 29, 2024 (collectively, the “Schedule 13D”), relating to the American Depository Shares (the “ADS”), each representing one ordinary share, nominal value €0.025 per share (the “Shares”) of Criteo S.A., a French société anonyme whose headquarters are located at 32 rue Blanche, 75009 Paris, France (the “Issuer”). All capitalized terms contained herein but not otherwise defined shall have the meanings ascribed to such terms in the Schedule 13D.

 

 

 

CUSIP No. 226718104 13D Page 6 of 10

 

Item 3. Source and Amount of Funds or Other Consideration.

 

Item 3 of the Schedule 13D is hereby amended and supplemented as follows:   

 

Because the Reporting Persons have generated more proceeds from sales of ADS than they have spent on acquiring ADS and options to acquire ADS since the filing of Amendment No. 4 on May 29, 2024, the Reporting Persons have not had to source additional funds to acquire the ADS and options to acquire ADS purchased since the filing of Amendment No. 4 on May 29, 2024.

 

Item 5. Interest in Securities of the Issuer

 

Item 5(a)-(c) of the Schedule 13D is hereby amended and supplemented as follows:

 

(a)See rows (11) and (13) of pages 2, 3 and 4 of this Amendment No. 5 for the aggregate number of ADS and percentage of ADS beneficially owned by the Reporting Persons as of July 9, 2024. These amounts include (i) an aggregate 3,600,000 ADS that the Reporting Persons have the right to acquire within 60 days upon exercise of long standardized call options, and (ii) 310,000 ADS that the Reporting Persons have the right to recall at any time at a price of $29.7930, and 200,000 ADS that the Reporting Persons have the right to recall at any time at a price of $29.036, both pursuant to a repurchase agreement with RBC Bank that is scheduled to terminate on July 11, 2024. The aggregate percentage of ADS reported beneficially owned by the Reporting Persons is based upon 56,687,497 Shares outstanding as of April 30, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed by the Issuer with the Commission on May 2, 2024.

 

(b)See rows (7) through (10) of pages 2, 3 and 4 of this Amendment No. 5 for the ADS as to which the Reporting Persons have the sole or shared power to vote or direct the vote and sole or shared power to dispose or direct the disposition as of July 9, 2024. Each of Petrus, Mr. Hufnagel and Mr. Umek may be deemed to share voting power and share dispositive power over the ADS and options to acquire ADS held directly by the investment vehicles and managed accounts for which Petrus serves as investment manager or portfolio adviser and the private individuals who have signed powers of attorney in favor of Petrus.

 

(c)The transactions in the ADS effected by the Reporting Persons since the filing of Amendment No. 4 on May 29, 2024 and through July 9, 2024 are set forth on Schedule 6 attached hereto.

 

 

 

CUSIP No. 226718104 13D Page 7 of 10

 

SIGNATURE

 

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

 

    Petrus Advisers Ltd.
     
By: /s/ Suraj Shah
    Suraj Shah
    (Name)
     
    Director
    (Title)
     
    July 11, 2024
    (Date)

 

By: /s/ Klaus Umek
    Klaus Umek
    (Name)
     
    July 11, 2024
    (Date)

 

By: /s/ Till Hufnagel
    Till Hufnagel
    (Name)
     
    July 11, 2024
    (Date)

 

 

 

CUSIP No. 226718104 13D Page 8 of 10

 

SCHEDULE 6

 

Transactions in the ADS of the Issuer by the Reporting Persons since the filing of Amendment No. 4

 

The following table sets forth all transactions in the ADS effected since the filing of Amendment No. 4 on May 29, 2024 by the Reporting Persons. Except as noted below, all such transactions were effected in the open market through brokers and the price per share excludes commissions.

 

Reporting Person   Type   Quantity4   Name of Security   Price5   Trade Date6
Petrus Advisers LTD   Sell   -2,643   CRTO US Equity   39.237040   20240528
Petrus Advisers LTD   Sell   -25,000   CRTO US Equity   39.071350   20240528
Petrus Advisers LTD   Sell   -25,000   CRTO US Equity   39.095489   20240528
Petrus Advisers LTD   Sell   -80,319   CRTO US Equity   39.107847   20240528
Petrus Advisers LTD   Buy   29,000   CRTO US Equity   39.485072   20240529
Petrus Advisers LTD   Sell   -5,135   CRTO US Equity   39.805418   20240529
Petrus Advisers LTD   Sell   -100   CRTO US Equity   39.520000   20240529
Petrus Advisers LTD   Buy   17,250   CRTO US Equity   39.470825   20240530
Petrus Advisers LTD   Buy   29,678   CRTO US Equity   39.260485   20240530
Petrus Advisers LTD   Buy   2,750   CRTO US Equity   39.364651   20240530
Petrus Advisers LTD   Buy   40,000   CRTO US Equity   38.847020   20240531
Petrus Advisers LTD   Sell   -1,626   CRTO US Equity   39.178536   20240531
Petrus Advisers LTD   Buy   11,500   CRTO US Equity   38.950163   20240603
Petrus Advisers LTD   Buy   3,000   CRTO US Equity   38.783183   20240603
Petrus Advisers LTD   Buy   27,600   CRTO US Equity   38.046354   20240604
Petrus Advisers LTD   Buy   5,300   CRTO US Equity   37.895612   20240604
Petrus Advisers LTD   Buy   1,900   CRTO US Equity   38.132976   20240604
Petrus Advisers LTD   Sell   -2,100   CRTO US Equity   38.512179   20240605
Petrus Advisers LTD   Sell   -4,680   CRTO US Equity   38.550549   20240605
Petrus Advisers LTD   Buy   4,000   CRTO US Equity   38.705332   20240606
Petrus Advisers LTD   Sell   -18,915   CRTO US Equity   38.927145   20240606
Petrus Advisers LTD   Buy   12,000   CRTO US Equity   38.851958   20240607
Petrus Advisers LTD   Buy   7,000   CRTO US Equity   38.311210   20240610
Petrus Advisers LTD   Sell   -26,862   CRTO US Equity   38.534455   20240610
Petrus Advisers LTD   Buy   13,500   CRTO US Equity   38.362635   20240611

 

4 Quantity of options reflects number of contracts, with each contract representing 100 ADS.
5 Price per share in US dollars.
6

Trade dates are following the format YYYYMMDD.

 

 

 

 

CUSIP No. 226718104 13D Page 9 of 10

 

Petrus Advisers LTD   Buy   1,500   CRTO US Equity   38.387633   20240611
Petrus Advisers LTD   Buy   6,000   CRTO US Equity   38.269025   20240612
Petrus Advisers LTD   Buy   1,000   CRTO US Equity   38.319540   20240612
Petrus Advisers LTD   Buy   10,000   CRTO US Equity   37.203955   20240613
Petrus Advisers LTD   Buy   8,030   CRTO US Equity   37.316021   20240613
Petrus Advisers LTD   Buy   23,241   CRTO US Equity   37.238932   20240613
Petrus Advisers LTD   Buy   121   CRTO US Equity   37.701736   20240613
Petrus Advisers LTD   Buy   3,000   CRTO US Equity   37.189308   20240613
Petrus Advisers LTD   Buy   4,500   CRTO US Equity   36.987909   20240614
Petrus Advisers LTD   Buy   34,000   CRTO US Equity   36.180544   20240614
Petrus Advisers LTD   Buy   14,330   CRTO US Equity   36.288593   20240614
Petrus Advisers LTD   Buy   15,000   CRTO US Equity   35.910000   20240614
Petrus Advisers LTD   Buy   2,250   CRTO US Equity   35.942676   20240617
Petrus Advisers LTD   Buy   1,000   CRTO US Equity   35.897980   20240617
Petrus Advisers LTD   Sell   -10,290   CRTO US Equity   36.015811   20240617
Petrus Advisers LTD   Buy   3,500   CRTO US Equity   35.933523   20240618
Petrus Advisers LTD   Buy   15,000   CRTO US Equity   35.714520   20240618
Petrus Advisers LTD   Buy   1,500   CRTO US Equity   35.898940   20240618
Petrus Advisers LTD   Buy   30,000   CRTO US Equity   35.526330   20240618
Petrus Advisers LTD   Buy   6,500   CRTO US Equity   35.560497   20240620
Petrus Advisers LTD   Buy   13,500   CRTO US Equity   35.953359   20240620
Petrus Advisers LTD   Buy   1,798   CRTO US Equity   35.577965   20240620
Petrus Advisers LTD   Buy   28,422   CRTO US Equity   35.885947   20240620
Petrus Advisers LTD   Buy   4,000   CRTO US Equity   36.050848   20240620
Petrus Advisers LTD   Sell   -18,300   CRTO US Equity   36.060000   20240620
Petrus Advisers LTD   Exercise  

-5,000

500,000

 

CRTO US 06/21/24 C35 Equity

CRTO US Equity

 

0.000000

35.000000

 

20240621

20240621

Petrus Advisers LTD   Buy   49,700   CRTO US Equity   35.961276   20240621
Petrus Advisers LTD   Buy   19,400   CRTO US Equity   35.970515   20240621
Petrus Advisers LTD   Buy   5,000   CRTO US 07/19/24 C35 Equity   2.220000   20240624
Petrus Advisers LTD   Buy   5,000   CRTO US 08/16/24 C35 Equity   3.280000   20240624
Petrus Advisers LTD   Buy   24,500   CRTO US Equity   35.934058   20240624
Petrus Advisers LTD   Buy   54,250   CRTO US Equity   35.980852   20240624
Petrus Advisers LTD   Sell   -320,000   CRTO US Equity   35.500000   20240624
Petrus Advisers LTD   Sell   -300,000   CRTO US Equity   35.500000   20240624
Petrus Advisers LTD   Buy   41,152   CRTO US Equity   35.800000   20240624
Petrus Advisers LTD   Buy   1,250   CRTO US Equity   35.892584   20240624
Petrus Advisers LTD   Sell   -41,152   CRTO US Equity   35.800000   20240625
Petrus Advisers LTD   Buy   5,000   CRTO US 07/19/24 C45 Equity   0.500000   20240626
Petrus Advisers LTD   Buy   10,000   CRTO US 08/16/24 C35 Equity   3.600000   20240626
Petrus Advisers LTD   Buy   5,000   CRTO US 10/18/24 C45 Equity   1.000000   20240626
Petrus Advisers LTD   Sell   -42,667   CRTO US Equity   36.105762   20240626
Petrus Advisers LTD   Sell   -77,663   CRTO US Equity   36.200000   20240626
Petrus Advisers LTD   Sell   -686,971   CRTO US Equity   36.200000   20240626
Petrus Advisers LTD   Sell   -35,366   CRTO US Equity   36.200000   20240626
Petrus Advisers LTD   Sell Short   -39,700   CRTO US Equity   36.145000   20240626
Petrus Advisers LTD   Sell Short   -4,693   CRTO US Equity   36.508543   20240626
Petrus Advisers LTD   Sell Short   -37,900   CRTO US Equity   36.480000   20240627
Petrus Advisers LTD   Sell Short   -74,900   CRTO US Equity   36.559065   20240627
Petrus Advisers LTD   Sell Short   -50,500   CRTO US Equity   36.900079   20240627
Petrus Advisers LTD   Sell Short   -12,100   CRTO US Equity   36.540000   20240627
Petrus Advisers LTD   Sell Short   -2,406   CRTO US Equity   36.627594   20240627
Petrus Advisers LTD   Sell Short   -1,576   CRTO US Equity   36.652411   20240627
Petrus Advisers LTD   Buy Cover   30,320   CRTO US Equity   36.733175   20240627
Petrus Advisers LTD   Buy Cover   23,064   CRTO US Equity   36.873140   20240627
Klaus Umek   Sell   -2,100   CRTO US Equity   36.450500   20240627

 

 

 

 

CUSIP No. 226718104 13D Page 10 of 10

 

Petrus Advisers LTD   Buy Cover   1,000   CRTO US Equity   37.064250   20240628
Petrus Advisers LTD   Sell Short   -72,239   CRTO US Equity   37.550394   20240628
Petrus Advisers LTD   Sell Short   -79,000   CRTO US Equity   37.351366   20240628
Petrus Advisers LTD   Buy Cover   1,500   CRTO US Equity   37.936287   20240701
Petrus Advisers LTD   Buy Cover   5,750   CRTO US Equity   37.925564   20240701
Petrus Advisers LTD   Sell Short   -36,700   CRTO US Equity   37.946717   20240701
Petrus Advisers LTD   Sell Short   -2,462   CRTO US Equity   38.004557   20240701
Petrus Advisers LTD   Sell Short   -5,459   CRTO US Equity   38.006815   20240701
Petrus Advisers LTD   Buy   12,750   CRTO US Equity   37.946431   20240702
Petrus Advisers LTD   Sell Short   -99,500   CRTO US Equity   38.005000   20240702
Petrus Advisers LTD   Sell Short   -23,856   CRTO US Equity   37.991963   20240702
Petrus Advisers LTD   Sell Short   -21,900   CRTO US Equity   37.966941   20240702
Petrus Advisers LTD   Sell Short   -46,400   CRTO US Equity   37.990000   20240702
Petrus Advisers LTD   Buy   9,250   CRTO US Equity   38.006379   20240702
Petrus Advisers LTD   Sell   -1,544   CRTO US Equity   38.145091   20240702
Petrus Advisers LTD   Sell Short   -12,103   CRTO US Equity   38.118428   20240702
Petrus Advisers LTD   Buy Cover   11,500   CRTO US Equity   38.211090   20240703
Petrus Advisers LTD   Sell Short   -74,200   CRTO US Equity   38.366132   20240703
Petrus Advisers LTD   Sell Short   -9,400   CRTO US Equity   38.545000   20240703
Petrus Advisers LTD   Sell Short   -14,900   CRTO US Equity   38.690302   20240703
Petrus Advisers LTD   Sell Short   -14,400   CRTO US Equity   38.715000   20240703
Petrus Advisers LTD   Buy Cover   1,250   CRTO US Equity   38.103520   20240703
Petrus Advisers LTD   Sell Short   -51,064   CRTO US Equity   38.854868   20240703
Petrus Advisers LTD   Sell Short   -3,039   CRTO US Equity   39.007335   20240703
Klaus Umek   Sell   -7,374   CRTO US Equity   38.008600   20240703
Petrus Advisers LTD   Buy   26,750   CRTO US Equity   39.017797   20240705
Petrus Advisers LTD   Sell Short   -5,400   CRTO US Equity   39.125000   20240705
Petrus Advisers LTD   Sell Short   -212,200   CRTO US Equity   39.013954   20240705
Petrus Advisers LTD   Sell Short   -20,000   CRTO US Equity   39.165000   20240705
Petrus Advisers LTD   Sell Short   -500   CRTO US Equity   39.202000   20240705
Petrus Advisers LTD   Sell Short   -78,500   CRTO US Equity   39.201443   20240705
Petrus Advisers LTD   Sell Short   -90,000   CRTO US Equity   39.343777   20240705
Petrus Advisers LTD   Sell Short   -90,000   CRTO US Equity   40.002429   20240705
Petrus Advisers LTD   Sell Short   -153,352   CRTO US Equity   40.000444   20240705
Petrus Advisers LTD   Sell   -500   CRTO US Equity   39.420000   20240705
Petrus Advisers LTD   Buy Cover   6,431   CRTO US Equity   40.015074   20240708
Klaus Umek   Sell (directly to Petrus Advisers LTD)   -4,075   CRTO US Equity   39.900000   20240708
Petrus Advisers LTD   Buy Cover (directly from Klaus Umek)   4,075   CRTO US Equity   39.900000   20240708
Petrus Advisers LTD   Sell Short   -957   CRTO US Equity   40.220000   20240708
Petrus Advisers LTD   Buy Cover   34,000   CRTO US Equity   39.943987   20240708
Petrus Advisers LTD   Buy Cover   6,228   CRTO US Equity   39.909411   20240708
Petrus Advisers LTD   Buy Cover   13,697   CRTO US Equity   39.804002   20240708
Petrus Advisers LTD   Buy Cover   6,339   CRTO US Equity   39.740552   20240709
Petrus Advisers LTD   Exercise (Cover)  

-5,000

500,000

 

CRTO US 07/19/24 C35 Equity

CRTO US Equity

 

0.000000

35.000000

 

20240709

20240709

Petrus Advisers LTD   Buy Cover   4,000   CRTO US Equity   39.912053   20240709
Petrus Advisers LTD   Buy Cover   34,000   CRTO US Equity   39.680641   20240709
Petrus Advisers LTD   Buy Cover   4,407   CRTO US Equity   39.809337   20240709
Petrus Advisers LTD   Exercise (Cover)  

-2,500

250,000

 

CRTO US 07/19/24 C32.5 Equity

CRTO US Equity

 

0.000000

32.500000

 

20240709

20240709

Petrus Advisers LTD   Exercise (Cover)  

-4,450

445,000

 

CRTO US 07/19/24 C35 Equity

CRTO US Equity

 

0.000000

35.000000

 

20240709

20240709

 

 

 

 


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