Bilibili Publishes 2021 Environmental, Social and Governance Report
31 Maio 2022 - 7:00AM
Bilibili Inc. (“Bilibili” or the “Company”) (NASDAQ: BILI and HKEX:
9626), an iconic brand and a leading video community for young
generations in China, today announced that it has published its
2021 Environmental, Social and Governance ("ESG") Report. The
initiatives described in the report speak to our long-standing
commitment to sustainable development, covering the impact to our
users, content creators, employees, business partners and other
stakeholders.
Mr. Rui Chen, chairman and chief executive
officer of Bilibili said, “Committed as always, we continue to
practice social responsibility and contribute to positive social
development. ‘Enriching the everyday life of young generations in
China’ has been Bilibili's unwavering mission and an integral part
of our development plan and corporate values. We will continue to
incorporate ESG initiatives that advance industry standards, make
more innovations in cultural content available, and proactively
contribute to the sustainable development of our society.”
To further our commitment, our 2021 ESG report
details our efforts in corporate governance, content quality,
cybersecurity and privacy protection, minor protections, supplier
and content creator empowerment, human capital development,
environmental protection and social charitable activities, and
among others, giving investors as well as other stakeholders more
transparency about our broader impact in society.
Highlights of our 2021 ESG
achievements:
1. Responsible Governance
Based on our sound corporate governance
structure, we continuously improve business ethics and risk
management efforts to enhance our corporate management
capabilities, such as:
- Cleared Board's ESG
responsibilities and ESG governance structure with the new HKEX ESG
regulations;
- Provided business ethics trainings
for 100% of board of directors and employees; and,
- Launched Sustainability Convertible
Notes and conducted an annual allocation and impact report with
independent second party opinion.
2. Quality Product
We continued to improve our product quality
through innovative R&D investment, content and community
assurance and a healthy commercial ecosystem, such as:
- Invested in continued R&D
enhancements, with 5,826 product & technology employees,
accounting for 48% of total employees;
- Upgraded intellectual property
incentives and acquired 7,100 self-developed/self-produced
intellectual property rights;
- Optimized our content audit
mechanism and leveraged our community efforts to protect content
quality; and,
- Upgraded our ads content management
system and fully compliant with regulations.
3. Responsible Product
We protect users' rights and delivered optimized
services through a series of measures, such as:
- Upgraded our cybersecurity and
privacy management system and achieved 100% passing rate in
cybersecurity-related compliance inspections;
- Upgraded our minor protection
mechanism and expand our youth-friendly content library;
- Listened to users’ advice by
adopting 84,000 products and service suggestions from users between
June 2020 and May 2021; and,
- Upgraded the Charging Station
Program to address users’ emotional issues.
4. Creators and Partners Empowerment
We continue to build a close win-win
relationship with our partners and creators via sound supply chain
management and various support for content creators to showcase
their talent, such as:
- Formed a full-cycle supply chain
sustainable management system and prioritized suppliers with social
and environmental commitments,
- Improved our support to content
creators and continued to diversify their monetary channels;
- Developed and provided accessible
product features for users and content creators with special needs;
and,
- Provided dedicated support program
for our OGV partners to promote Chinese original content
worldwide.
5. Human Capital
We highly value our employees, and are committed
to creating an inclusive workplace that protects employees’ health
and supports their career path, such as:
- Increased the diversity of our
talent team, which mainly comprises generation Z+ with an average
age of 27, and our female employee rate was 41%.
- Improved our training system to
provide extensive and customized training programs to help
employees achieve their career goals, with total employee training
hour of 360,000.
- Launched dedicated programs for
talent retention and employee health and safety protection to
further protect employees’ rights and improve their work
experience.
6. Environmental Protection
We consider the potential impact of
climate-related changes, pursue green operations across our
business activities to reduce our carbon footprint, and promote
environmental conservation to our massive user base, such as:
- Formulated our Bilibili
Environmental Management Goals;
- Conducted climate change-related
risk identification under the TCFD Framework; and,
- Introduced content related to
"environmental protection," "low-carbon emissions," "recycling" and
other environmental themes, which amassed 5.7 billion video views
in 2021.
7. Social Endeavors
We take in-depth looks at ways to integrate
social needs with our business operations, and actively participate
in various public welfare pursuits, such as:
- Launched Bilibili Charity Platform,
an official public fundraising platform;
- Increased our investment in rural
education and supported to build 4 primary schools with 3,465
students enrolled;
- Donated RMB20 million to Henan
flood disaster relief; and,
- Leveraged our platform to spread
positive culture, such as pan-knowledge, Chinese culture and
healthy lifestyles.
About Bilibili Inc.
Bilibili is an iconic brand and a leading video
community with a mission to enrich the everyday life of young
generations in China. Bilibili offers a wide array of video-based
content with All the Videos You Like as its value proposition.
Bilibili builds its community around aspiring users, high-quality
content, talented content creators and the strong emotional bond
among them. Bilibili pioneered the “bullet chatting” feature, a
live commenting function that has transformed the viewing
experience by displaying thoughts and feelings of other audience
viewing the same video. It has now become the welcoming home of
diverse interests for young generations in China and the frontier
to promote Chinese culture across the world.
For more information, please visit:
http://ir.bilibili.com.
For investor and media inquiries, please
contact:
In China:
Bilibili Inc.Juliet YangTel: +86-21-2509-9255 Ext. 8523E-mail:
ir@bilibili.com
The Piacente Group, Inc.Emilie WuTel: +86-21-6039-8363E-mail:
bilibili@tpg-ir.com
In the United States:
The Piacente Group, Inc.Brandi PiacenteTel:
+1-212-481-2050E-mail: bilibili@tpg-ir.com
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