From Memory Foam Bath Mats to LED Headlamps, Wish Reveals the Weird and Wonderful Items French Consumers are Buying on Wish
24 Maio 2023 - 10:00AM
ContextLogic Inc. (d/b/a Wish) (NASDAQ: WISH), one of the world’s
largest mobile ecommerce platforms, this week revealed the unusual
shopping habits of its consumers in France. From the weird and
wacky to the everyday essentials, French buyers have been stocking
up on home decor, grooming gear, summer fashion essentials,
electronics as well as goods to fill their craft cupboards.
Some of the most popular items bought on Wish in
France within the last 2 months1 include:
- Refurbished iPad
- Memory foam bath mat
- Rechargeable LED headlamp
- Loose stone beads for jewelry
making
- Solar outdoor lights
- Women’s wide leg trousers
- Desktop tablet holder
- Rechargeable hair clippers
- Self adhesive faux leather
Wish returned to app stores and search engines
in France on March 14, 2023. Since then, consumers in France have
been quick off the mark to shop the latest trends, snap up a great
deal, or search out their favorite niche items.
“Wish has something for everyone, and our French
consumers are no exception. What we’ve seen through their recent
purchasing habits is that they not only come to us for everyday
useful items such as homeware and electronic gadgets, but also like
to treat themselves to top trending items including fashion and
apparel,” said Alan Small, Director of Business Development, EMEA
at Wish.
In recent months, Wish has made many positive
improvements to the platform:
- Improved the shipping
experience by introducing flat rate shipping on eligible
orders and bringing the average delivery time down to 15 days in
all major markets.
- Made the shopping
experience more inspiring and engaging by redesigning the
homepage and user interface, introducing shoppable videos and
rolling out a new brand.
- Continued to work with our
merchants to further improve the range of products listed
on the platform by becoming an Invite Only marketplace, onboarding
more European merchants and establishing a Wish Standards programme
which rewards positive behaviors from merchants through better
exposure within the app, preferential fees, etc.
Over the next few weeks, Wish will be dialing up
its marketing activity in France in a bid to make consumers aware
of all the improvements made to the shopping experience. The
marketing campaign will include social media and digital ads,
influencer and content marketing, as well as direct mail.
Wish introduced flat rate shipping to each of
its key markets in February 2023. In France, the 3.49 € flat rate
shipping fee is applied to all eligible items2 over 10 €, at no
additional cost to merchants.
“We’re thrilled to be back in France and to
showcase all the improvements we’ve made to the shopping experience
on Wish,” concluded Mr. Small.
To learn more about Wish, download the app or
visit www.wish.com.
About WishFounded in 2010 and headquartered in
San Francisco, Wish is one of the largest and fastest growing
global ecommerce platforms, connecting millions of value-conscious
consumers in over 60 countries to thousands of merchants around the
world. Wish combines technology and data science capabilities and
an innovative discovery-based mobile shopping experience to create
a highly-visual, entertaining, and personalized shopping experience
for its users. For more information about the company or to
download the Wish mobile app, visit Wish mobile app,
visit www.wish.com or follow @Wish
on Facebook, Instagram and TikTok or @WishShopping
on Twitter and YouTube.
Media contact:Carys Comerford-Green,
Wishpress@wish.com
Investor contact:Ralph Fong,
Wishir@wish.com
Forward-Looking StatementsThis news release
contains forward-looking statements within the meaning of the Safe
Harbor provisions of the Private Securities Litigation Reform Act
of 1995. All statements other than statements of historical fact
could be deemed forward-looking, including, but not limited to,
statements regarding Wish's outlook; priorities; strategic
direction; consumer experience and future trends; shipping
logistics including flat-rate shipping; marketing and promotional
campaigns including related timelines; expectations related to
merchant relationships; product quality and range of listings;
business operations; and growth initiatives. In some cases,
forward-looking statements can be identified by terms such as
“anticipates,” “believes,” “could,” “estimates,” “expects,”
“foresees,” “forecasts,” “guidance,” “intends” “goals,” “may,”
“might,” “outlook,” “plans,” “potential,” “predicts,” “projects,”
“seeks,” “should,” “targets,” “will,” “would” or similar
expressions and the negatives of those terms. These forward-looking
statements are subject to risks, uncertainties, and assumptions. If
the risks materialize or assumptions prove incorrect, actual
results could differ materially from the results implied by these
forward-looking statements. New risks emerge from time to time. It
is not possible for our management to predict all risks, nor can we
assess the impact of all factors on our business or the extent to
which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements we may make. Further information on
these and additional risks that could affect Wish’s results is
included in its filings with the Securities and Exchange Commission
(“SEC”), including its most recent Annual Report on Form 10-K and
Quarterly Report on Form 10-Q, and future reports that Wish may
file with the SEC from time to time, which could cause actual
results to vary from expectations. Any forward-looking statement
made by Wish in this news release speaks only as of the day on
which Wish makes it. Wish assumes no obligation to, and does not
currently intend to, update any such forward-looking statements
after the date of this release.
_______________________________1 Items bought on Wish in France
between 14 March 2023 - 13 May 2023.2 Eligible products are those
that are shipped from merchants in China who use our A+ logistics
network. All non-eligible items will continue to incur their own,
separate shipping fees.
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