Victoria’s Secret Lingerie and Apparel Launches in Amazon Fashion Stores
06 Junho 2023 - 8:30AM
Victoria’s Secret & Co. (NYSE: VSCO) and Amazon Fashion have
expanded their collaboration with the development of a
cross-category shopping experience that meets customers where they
are.
Following the launch of Victoria’s Secret beauty in Amazon
stores, the company will be expanding its current product
assortment to now include fashion items. Customers can now shop
more than 4,000 items across Victoria’s Secret and PINK, including
the brand’s best-selling bras, panties, sleep, swim and lounge
wear, in the official Victoria’s Secret Amazon Fashion storefront,
now available with fast, free Prime delivery. Select bra and
apparel styles will additionally be eligible for Amazon’s Prime Try
Before You Buy, a Prime-exclusive program where customers can try
eligible items at home before buying them.
“We are thrilled to be expanding our relationship with Amazon,”
said Greg Unis, Chief Growth Officer at Victoria’s Secret & Co.
“Following the success of previous product launches, we have
continued to expand our assortment offering with Amazon Fashion and
it remains a natural extension of our owned channels.”
The collaboration marks the first time Victoria’s Secret
lingerie and apparel styles are available through a retail partner
in North America, expanding access and creating a new way for
customers to discover and engage with the brand.
“One of our missions at Amazon Fashion is to create shopping
experiences that connect customers with brands they love,” said
Muge Erdirik Dogan, President of Amazon Fashion. “Adding a wide
assortment of lingerie and apparel from Victoria’s Secret to our
stores has been a seamless progression of our work together. We
look forward to expanding our selection
and inventing new ways for our customers to shop.”Victoria’s Secret
and PINK core fashion styles are available to shop now in
the Victoria’s Secret Amazon storefront.
About Victoria’s Secret & Co.
Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of
modern, fashion-inspired collections including signature bras,
panties, lingerie, casual sleepwear, athleisure and swim,
as well as award-winning prestige fragrances and body care.
VS&Co is comprised of market leading brands, Victoria’s
Secret and Victoria’s Secret PINK, that share a common purpose of
inspiring and uplifting our customers in every stage of their
lives, and Adore Me, a technology-led, digital-first innovative
intimates brand serving women of all sizes and budgets at all
phases of life. We are committed to empowering our more than 30,000
associates across a global footprint of approximately 1,350 retail
stores in approximately 70 countries. We provide our customers with
products and experiences that make them feel good inside and out
while driving positive change through the power of our products,
platform and advocacy.
For further information, please contact:
Victoria’s Secret & Co.: |
|
Investor
Relations: |
Media
Relations: |
Kevin Wynk |
Brooke Wilson |
investorrelations@victoria.com |
communications@victoria.com |
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