C-suite to Increase Hiring as a Result of Generative AI, According to New Upwork Study
27 Junho 2023 - 10:00AM
Upwork Inc. (NASDAQ: UPWK), the world’s work marketplace, today
released findings from a new study around the impact of generative
AI in the workplace. The study, conducted among 1,400 U.S. business
leaders—senior managers through C-suite level—by Upwork’s newly
created Research Institute, reveals that while there may be
variation in generative AI adoption across companies, two-thirds of
C-suite leaders agree that they will increase hiring as a result of
generative AI.
A majority of leaders in the workforce (59%) say that they are
personally embracing generative AI, as tools like ChatGPT and
Midjourney have put its power at the fingertips of a broad range of
non-technical users for the first time. While adoption among
leaders may be widespread, there is still a disconnect between
leaders and their workforces in how and to what extent generative
AI is being adopted, and what the impact of this adoption will
be.
For full findings and insights visit
www.upwork.com/blog/generative-ai-disconnect. Key findings
include:
- Companies will hire more
as a result of generative AI. 49% of business
leaders say they will hire more freelancers and 49% say they will
hire more full-time employees. 64% of C-suite respondents say they
will hire more professionals of all types due to generative AI, the
strongest level of agreement among those surveyed.
- There is a disconnect between the C-suite and their
leadership team around whether or not their company is embracing
generative AI. 73% of C-suite executives say that their
company embraces generative AI, compared to only 54% of VPs, 52% of
directors, and 53% of senior managers.
- Remote-first companies are more likely to embrace
generative AI. 68% of full-time remote companies say they
are actively embracing generative AI, compared to only 53% of
companies that are full-time in the office.
- Midsized companies are leading generative AI
adoption. 62% of midsized companies (501-5,000 employees)
say they are leveraging generative AI, compared to 41% of larger
companies (5,001+ employees) and 56% of small companies (251-500
employees).
- The majority of business leaders are
personally using generative AI. 59% of business leaders
say that they are personally embracing generative AI tools like
ChatGPT and Midjourney.
“The early findings from our study reveal that embracing
generative AI throughout all levels of an organization will be
imperative, ” said Kelly Monahan, managing director, Upwork
Research Institute. “However, our survey shows that there is
currently a disconnect between C-suite executives and their teams
and this is likely due to a lack of training and understanding of
how this technology will impact work. Businesses that want to
bridge this gap should roll out a change management strategy that
includes: communicating the expected outcomes for their workforce
in relation to generative AI adoption, and clear policies. It’s
important that leaders address fear and uncertainty, and, perhaps
most critically, encourage their teams to adopt a learning
orientation.”
To stay informed about future announcements and research from
the Upwork Research Institute, visit
www.upwork.com/research-institute/stay-informed.
MethodologyThe study was conducted by
independent research firm ClearlyRated. 1,400 U.S. business leaders
– senior managers through C-suite level – were surveyed through a
third-party independent online sample in May 2023. A descriptive
analysis was conducted to compare business leader cohort responses
within our sample. Statistically significant differences are
reported.
About UpworkUpwork is the world’s work
marketplace that connects businesses with independent talent from
across the globe. We serve everyone from one-person startups to
large, Fortune 100 enterprises with a powerful, trust-driven
platform that enables companies and talent to work together in new
ways that unlock their potential. Our talent community earned over
$3.8 billion on Upwork in 2022 across more than 10,000 skills in
categories including website & app development, creative &
design, customer support, finance & accounting, consulting, and
operations. Learn more at upwork.com and join us on LinkedIn,
Twitter, Facebook, Instagram, and TikTok.
Contact:Katie Gallagherpress@upwork.com
Upwork (NASDAQ:UPWK)
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