Del Taco Revamps Del Yeah!™ Rewards by Lowering Reward Point Thresholds and Adding New Branded Member Engagement Features
18 Julho 2023 - 10:06AM
Del Taco, the nation’s second-largest Mexican quick service
restaurant*, has revamped its Del Yeah!™ Rewards program. The
enhanced program will offer a platform where guests can earn
rewards easier, faster, and in more fun and engaging
ways. Members will be able to level up through the four tiers
with reduced point thresholds and get rewards faster, earn and
share vanity badges for completing activities, get rewarded with
free items by completing frequency punch cards, and earn bonus
points and offers through completing in-app challenges such as
viewing short film reels, surveys, or completing polls.
“As with any relationship, the more you put into it, the more
you get out, which is exactly the approach we took here,” said Tim
Hackbardt, Del Taco’s Chief Marketing Officer. “While other loyalty
programs are making it more expensive for the guest to get
rewarded, we wanted to thank our guests by gifting them food faster
through our new lower point threshold tiers. Additionally, we
wanted to go beyond a simple point system by developing exclusive
in-app experiences that offer more ways to earn rewards and become
more frequently engaged with the brand.”
Upon joining Del Yeah!™ Rewards, fans will immediately receive
an offer for two FREE The Del Tacos** and the ability to start
earning points that can be used towards rewards***. The more
points that each guest earns, the faster they are able to unlock
higher earning tiers. Depending on the rewards tier they are in,
Del Yeah!™ Rewards members earn 8-12 points per dollar
spent. Tiers consist of Queso, Scorcho, Inferno, and Epic,
which are each designed with special rewards that increase in value
as the guest levels up into higher tiers. Rewards to level up
faster have been reduced as follows:
- Queso To Scorcho – Was 500 points, now 250 points.
- Scorcho To Inferno – Was 1,500 points, now 1,000 points.
- Inferno To Epic – Was 3,000 points, now 2,000 points.
Guests can also earn vanity badges for completing certain
activities. Launch badges include the following with many more
to be added each month:
- Morning Person – Visit 7 times between 4AM – 11AM.
- Obsessed As Del – Visit 5 days in a row.
- New Day New Del – Earn this badge when you visit a new
restaurant.
- Del After Dark – Visit 3 times between 8PM – 4AM.
- Midday Mayor – Visit 10 times between 11AM – 2PM.
The new Del Yeah!™ Rewards challenges will offer engaging
activities for members where they will be rewarded with points,
offers, and free food as well. Challenges may include
watching short in-app video reels featuring new products,
user-generated content, independent product reviews,
behind-the-scenes content, celebrity collaborations, and
more. Del Yeah!™ Rewards members can also interact with the
brand through surveys and polls as well.
Del Taco is also taking the classic frequency punch card and
turning it digital in the Del Yeah!™ Rewards App. Upcoming
promotions will include digital punch cards related to promotional
items where guests can receive free food as they purchase these
promoted items frequently. Learn more about the Del Yeah!™
Rewards App by visiting deltaco.com/delyeahrewards.
*By number of units.**Del Yeah!™ Rewards benefits are available
at participating Del Taco restaurants. Not all restaurants have the
ability to honor rewards at this time. Must register to access
deals and ordering. Offer valid with any purchase in-store or
online through Del Yeah! Rewards. Limit one signup per
device.***Del Yeah!™ Rewards terms and conditions apply. See App
for details.
About Del TacoDel Taco offers a unique variety
of both Mexican and American favorites such as burritos and fries,
prepared fresh in every restaurant's working kitchen with the value
and convenience of a drive-thru. Del Taco's menu items taste better
because they are made with quality ingredients like freshly grilled
chicken and carne asada steak, fresh house-made guacamole, fresh
house-grated cheddar cheese, slow-cooked beans made from scratch,
and signature creamy Queso Blanco.
Founded in 1964, today Del Taco serves more than three million
guests each week at its approximately 600 restaurants across 15
states. Del Taco’s commitment to providing guests with the
best quality and value for their money originates from cooking,
chopping, shredding, and grilling menu items from scratch. For
more information, visit deltaco.com.
Media ContactAureal CorderoAllison+Partners for
Del Tacodeltaco@allisonpr.com(310) 496-4464
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/4fa1ace1-c1cb-4994-8262-de6353fd3154
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