The New Bed Bath & Beyond Launched Today, Ushering Iconic Brand into the Future as a Bigger, Better E-Retailer
01 Agosto 2023 - 9:30AM
The beloved home brand, Bed Bath & Beyond, is back! This
leading consumer brand, which was purchased by Overstock.com, Inc.
(NASDAQ:OSTK) in June, announced today the launch of
BedBathandBeyond.com in the U.S. This launch marks a transformation
for both Overstock and Bed Bath & Beyond, merging the best of
both companies into a single online shopping destination under the
Bed Bath & Beyond name.
“This is a historic day for Bed Bath & Beyond and Overstock
– and for the broader ecommerce industry,” said Jonathan Johnson,
CEO of the new Bed Bath & Beyond. “Overstock has a great
business model with a name that does not reflect its focus on home.
Bed Bath & Beyond is a much-loved and well-known consumer
brand, which had an outdated business model that needed
modernizing. Through this rebranding, we’re breathing new life into
Bed Bath & Beyond, positioning it as an asset-light, ecommerce
retailer with an expanded home furnishings and furniture
assortment. Think of it as Bed Bath & a much bigger, better
Beyond.”
Beginning today, Bed Bath & Beyond will return to offering
the kitchen, bed, and bath-related products customers have grown to
love since its inception 30 years ago – in addition to a vast and
growing assortment of furniture and other home product categories,
including area rugs, lighting, décor, and home improvement, among
others. Its broad offering includes millions of products available
at “Smart Value” – or quality for less.
In celebration of this milestone launch, customers will
see sitewide deals, promotions, and perks at BedBathandBeyond.com
and the new Bed Bath & Beyond mobile app,
including:
- A 25% off welcome coupon for anyone who downloads and
shops through the new and refreshed Bed Bath & Beyond
mobile app, available for iOS and Android.
- Reinstated loyalty points, exclusive coupons, and free
membership to the new Welcome Rewards program (a $19.95 value) for
active members of the former Bed Bath & Beyond loyalty program.
Qualifying customers will receive an email with exact details.
- 20% off coupon and transfer of membership along with all
current rewards for members of Club O, Overstock’s former loyalty
program. Click here for more details.
- Other money-saving deals on a wide selection of furniture,
decor, rugs, and more.
“If you liked the Bed Bath & Beyond coupons of the past, you
will love our better pricing, special promotions, broader
assortment, and the improved customer experience on the website and
mobile app,” Johnson said. “We’ve seen strong customer engagement
with our BedBathandBeyond.ca Canada business that launched on June
29.”
Under a Bankruptcy Court supervised process, the Bed Bath &
Beyond brand was acquired by Overstock in June. (Read more about
the acquisition here.) Following this acquisition, Overstock is
being rebranded as Bed Bath & Beyond – an ecommerce only
retailer. The Overstock brand will sunset over time.
A full press kit, including logos, images, and videos, is
available here.
About Overstock.comOverstock.com, Inc.
(NASDAQ:OSTK) is an online furniture and home furnishings retailer
and technology-focused innovator based in Salt Lake City, Utah.
Overstock.com, Inc. owns the Bed Bath & Beyond brand and other
intellectual property related to the brand. The leading ecommerce
website sells a broad range of new home products at low prices,
including furniture, décor, area rugs, bedding and bath, home
improvement, and more. The online shopping site features millions
of products that tens of millions of customers visit each month.
Overstock regularly posts information about the Company and other
related matters on the Newsroom and Investor Relations pages on its
website.
Bed Bath & Beyond, Beyond, Welcome Rewards, Overstock, and
Overstock.com are trademarks of Overstock.com, Inc. Other
service marks, trademarks and trade names which may be referred to
herein are the property of their respective owners.
Cautionary Note Regarding Forward-Looking
Statements
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Such
forward-looking statements include all statements other than
statements of historical fact, including but not limited to
statements regarding use of the Overstock and Bed, Bath &
Beyond brands and expected consequences thereof. Additional
information regarding factors that could materially affect results
and the accuracy of the forward-looking statements contained herein
may be found in the Company's Annual Report on Form 10-K for the
fiscal year ended December 31, 2022, which was filed with the SEC
on February 24, 2023, Form 10-Q for the fiscal quarter ended March
31, 2023, which was filed with the SEC on May 2, 2023, Form 10-Q
for the fiscal quarter ended June 30, 2023, which was filed with
the SEC on July 31, 2023, and in our subsequent filings with the
SEC.
ContactsInvestor Relations:Lavesh
Hemnaniir@overstock.com |
Media Relations:Sarah Factorpr@overstock.com |
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