Businesses Are Boosting Online Presence and Pursuing Tech-Forward AI Projects, According to Internal Research From Fiverr
05 Outubro 2023 - 4:00AM
Fiverr International Ltd. (NYSE: FVRR), the company that is
changing how the world works together, today released its Fall 2023
Business Trends Index, a collection of trending searches for
freelance digital services on Fiverr's platform. Among the millions
of inquiries on the marketplace, these services saw the largest
percentage increase over the last six months. The data revealed
that businesses, from highly tech-driven startups to those in
industries like construction and retail, are recruiting freelance
experts to help them explore new avenues for growth.
Taking advantage of opportunity is the theme at the center of
Fiverr’s 8th Business Trends Index. The main trends to surface in
this index include:
(1) businesses exploring new and more specific projects with
AI(2) retail companies preparing to capture modern consumers during
shopping season(3) service businesses stepping up their digital
presence
“Businesses are taking advantage of the new tools at their
fingertips and the growth potential for their bottom line,” said
Hila Klein, COO of Fiverr. “Data from our platform reveals that a
variety of businesses — from retail stores to tech companies and
shipping services — are pursuing new growth channels. They’re
leveraging freelance experts to help make their unique business
vision a reality. With the wider adoption of AI tools and signs of
a leveling economy, the last six months have brought a new sense of
momentum, and freelance talent has played a pivotal role in helping
businesses evolve to keep pace and find innovative ways to
improve.”
These are the trending global searches over the past six
months:
Growing comfort with AI tech and exploration of new
possibilities
At the start of this year, business leaders eagerly sought ways
to understand and adopt AI tools. The tech still remains top of
mind. Search trends show that they've refined their focus, seeking
out AI experts to help them create tools and assets aligned with
their specific business needs. Still in its infancy, AI technology
has spiked demand for experts with specific AI skills, even
spawning new AI jobs on the platform. Freelancers with a range of
skills — from prompt engineers to AI app developers and AI video
editors — are meeting the evolving needs of leaders looking to
create next-generation businesses with AI.
- AI content editing +10,490%
- Prompt engineering +7,345%
- AI video +3,746%
Retail revs up ahead of shopping season
In the wake of global economic shifts, retail businesses are
navigating a quickly-evolving consumer landscape. The months
leading up to key shopping moments, including back-to-school and
the holiday season, are a critical time for retailers who are
adapting their online sales strategies to more effectively meet
modern consumers. Fiverr searches reveal retailers are seeking
freelance experts to help them with everything from updating their
product descriptions to improving their e-commerce site and
creating mock ups of new products.
- E-commerce website developer +3,333%
- Amazon A+ content +12,256%
- Clothing store +525%
Service industries are stepping up their online
strategy
Service businesses, like shipping logistics, construction, and
repairs are in consistent demand and faced with the challenge of
meeting customer needs faster and more efficiently. In an
increasingly tech-centric world, these businesses are seeking the
support of freelancers who can help them improve their web
presence. Many are recruiting developers to build custom websites
that will allow them to grow and make customer interaction more
seamless.
- Trucking website +3,442%
- Handyman website +1,398%
- Property management website +1,397%
In addition to the global findings, Fiverr’s Business Trends
Index also breaks down the fastest-growing searches for businesses
in the U.S., Australia, France, Germany, Italy, Israel, the
Netherlands, and the U.K. A country-by-country breakdown is
viewable here.
About FiverrFiverr’s mission is to change how
the world works together. We exist to democratize access to talent
and to provide talent with access to opportunities so anyone can
grow their business, brand, or dreams. From small businesses to
Fortune 500, over 4 million customers worldwide worked with
freelance talent on Fiverr in the past year, ensuring their
workforces remain flexible, adaptive, and agile. With Fiverr’s
Talent Cloud, companies can easily scale their teams from a talent
pool of skilled professionals from over 160 countries across more
than 600 categories, ranging from programming to 3D design, digital
marketing to content creation, from video animation to
architecture. Don’t get left behind - come be a part of the future
of work by visiting fiverr.com, read our blog, and follow us on
Twitter, Instagram, and Facebook.
Press ContactsMolly NolanSveva
Bioccapress@fiverr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/fc23cd48-6f16-4a5b-ba20-756fd99ff207
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