Microchip’s Detroit Automotive Technology Center is the Destination for Automotive Clients
18 Outubro 2023 - 9:00AM
The automotive industry is evolving at a rapid pace, with
E-Mobility and Advanced Driver Assistance Systems (ADAS) driving
the market’s need for innovative solutions. Microchip Technology
(Nasdaq: MCHP), a leading provider of smart,
connected and secure embedded control solutions, today announces
the expansion of its Detroit Automotive Technology Center in Novi,
Michigan. The 24,000-square-foot facility is the destination for
automotive clients to explore new technologies and to meet with
technical experts to get support for their end applications and
designs.
Microchip has been part of the Detroit community
since 1999, when it first opened its doors as an application and
sales office. With the recent completion of phase three of its
expansion project, Microchip has more than doubled its lab space,
including the addition of new labs that focus on high-voltage and
E-Mobility applications. This larger facility will also bring more
technology-related jobs to the region.
“Microchip’s automotive business is a cornerstone
of our company’s legacy. We remain focused on developing total
system solutions, and this expansion provides our customers with
immediate access to state-of-the-art resources,” said Rich
Simoncic, executive vice president of Microchip. “In addition to
the Detroit location, we have Automotive Technology Centers in
Munich, Shanghai, Tokyo and Austin, Texas, to support our global
customer base.”
“Microchip’s Automotive Technology Center
demonstrates our commitment to the automotive industry by providing
a destination for them to develop, test and refine applications in
the design phase,” said Matthias Kaestner, corporate vice president
of Microchip’s automotive business. “Our vision for the center is
to provide our automotive customers with the confidence to choose
the right solutions for their designs by helping them to cut design
effort and time to market by providing world class technical
support locally.”
Located in the heart of the automotive industry,
and with top tier OEMs, suppliers and startups operating in the
region, Novi is a key location for Microchip’s Detroit Automotive
Technology Center and easily accessible to help OEMs with their
design challenges.
The key capabilities of the Detroit Automotive
Technology Center include:
- Dedicated high-voltage lab for demonstrations of reference
designs featuring Microchip’s silicon carbide mSiC™ solutions,
dsPIC® Digital Signal Controllers (DSCs) and our wide breadth of
analog and mixed-signal solutions
- Support for central compute and zonal networks in ADAS
platforms using Microchip’s PCIe® Gen 4 and Gen 5 switching
hardware, single-pair Ethernet devices and development tools
- Human Machine Interface (HMI) lab to support the development of
full-width cockpit displays; touchscreens; Knob-on-Display™ (KoD™)
solutions; and buttons, sliders, and wheels with EMC testing
- USB and networking development resources for pre-certification
of multimedia infotainment systems and media hubs for advanced USB
Type-C® 3.2 protocol applications
- Die- and product-level characterization of automotive MEMS
resonators and oscillators, including vacuum and wafer-scale probe
and test, long-term aging, frequency stability, phase noise and
jitter test capability
- Development of automotive security solutions using Microchip’s
CryptoAutomotive™ TrustAnchor ICs, and onsite security training to
learn how to implement secure elements in applications such as
secure boot, message and hardware authentication and more
“The new high-voltage lab will help our automotive
customers develop systems using our reference design platforms and
analog, digital control and power solutions,” said Clayton Pillion,
vice president of Microchip’s silicon carbide business unit. “As
more OEMs transition to our E-Mobility offerings, we are ready to
support them from the design phase to implementation.”
As a leading supplier of embedded solutions to
global automotive OEMs, Microchip offers many automotive products
that are qualified in accordance with AEC-Q100 requirements. Its
automotive-qualified product portfolio includes microcontrollers,
DSCs, USB and networking solutions, analog and interface products,
SiC MOSFETs, serial EEPROMs and more.
Microchip also offers a broad portfolio of ISO
26262 functional safety ready and functional safety compliant
devices that offer the latest hardware safety features and are
supported by a comprehensive safety ecosystem to simplify the
design and certification of safety-critical automotive
applications.
To learn more about Microchip’s automotive products
and solutions, click here.
ResourcesHigh-res images available
through Flickr or editorial contact (feel free to publish):
- Image:
www.flickr.com/photos/microchiptechnology/53198835814/sizes/l
Cautionary
Statement:
The statements in this release relating to
Microchip’s Detroit Automotive Technology Center bringing more
technology-related jobs to the region, providing customers with
immediate access to state-of-the-art resources, and that we will be
ready to support customers from the design phase to implementation,
are forward-looking statements made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of
1995.
About Microchip
Technology:
Microchip Technology Incorporated is a leading
provider of smart, connected and secure embedded control solutions.
Its easy-to-use development tools and comprehensive product
portfolio enable customers to create optimal designs which reduce
risk while lowering total system cost and time to market. The
company’s solutions serve more than 125,000 customers across the
industrial, automotive, consumer, aerospace and defense,
communications and computing markets. Headquartered in Chandler,
Arizona, Microchip offers outstanding technical support along with
dependable delivery and quality. For more information, visit the
Microchip website at www.microchip.com.
Note: The Microchip name and logo, the Microchip
logo and dsPIC are registered trademarks of Microchip Technology
Incorporated in the U.S.A. and other countries. Knob-on-Display,
CryptoAutomotive and mSiC are trademarks of Microchip Technology
Inc. in the U.S.A. and other countries. All other trademarks
mentioned herein are the property of their respective
companies.
Editorial Contact: |
Reader Inquiries: |
Kim Dutton |
1-888-624-7435 |
480-792-4386 |
|
kim.dutton@microchip.com |
|
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