Enables worry-free AI image licensing for
enterprise customers and continues to compensate hundreds of
thousands of artists through Shutterstock's AI-specific Contributor
Fund
NEW
YORK, July 6, 2023 /CNW/ -- Shutterstock, Inc.
(NYSE: SSTK), a leading global creative platform offering
high-quality content and full-service creative workflow solutions
for transformative brands, digital media and marketing companies,
today announced its offering to provide Enterprise customers with
full indemnification for the license and use of generative AI
images on its platform. Shutterstock will fulfill indemnification
requests on demand via human review with the intent to protect its
customers against potential claims related to their use of
generative AI images created and licensed on shutterstock.com.
Shutterstock is uniquely positioned to
bring a commercially viable image generator to market and indemnify
its outputs.
"We're at an inflection point in the use of generative AI
technology as business professionals are seeking more assurance
around their rights to legally use AI-generated content, and
creators of original content want to ensure their work is fairly
licensed for use," said John Lapham,
General Counsel at Shutterstock. "We have always sought to manage
risk for our customers and are uniquely positioned to bring a
commercially viable image generator to market and indemnify its
outputs, because of our relationship with artists and intimate
understanding of the complexities of licensing."
Previously unveiled during the Shutterstock Showcase,
Shutterstock led the market, first offering this assurance to a
global technology customer using an image generated on the
Shutterstock platform for their worldwide virtual developer
conference in May 2023. Shortly after
the company indemnified images for a leading cable network's
upcoming television series. The company is now expanding it to all
enterprise customers on demand.
"This is a critical advancement, not just for our platform, but
for the industry as creatives and business professionals alike
can use the AI content generated on our platform for any purpose,
whether it's commercial or personal, without worrying about
copyright infringement or ethical issues," said Jeff Cunning, Vice
President of Product at Shutterstock. "We're excited to play a
leading role in shaping how generative capabilities can be
leveraged ethically, safely and in more creative ways than ever. We
feel it's a crucial step towards protecting our customers and our
artists."
While AI-generated images created by customers currently are not
reviewed and vetted en masse on the Shutterstock platform, through
this new offering exclusive to the Shutterstock platform, customers
are able to license AI-generated content under the same protections
that exist in their current agreement. That review will ensure that
a customer using AI-generated content will not create any
additional risk to that customer or their clients.
This indemnification offering is the latest in several strategic
steps Shutterstock has taken as one of the leading innovators
bringing AI to creative production, having recently launched its AI
Design Assistant and DALL·E-powered AI Image
Generator—Shutterstock's text-to-image technology that converts
prompts into larger-than-life, ethically created visuals ready for
licensing. The Shutterstock AI image generator is trained on
hundreds of millions of ethically-sourced assets, including from
Shutterstock with the goal of ensuring customers can generate and
license new assets with complete commercial safety while at the
same time protecting and compensating the artists who are behind
the content that trained the models. Shutterstock launched its
first-in-kind Contributor Fund in October
2022 which, to date, has compensated hundreds of thousands
of artists for the role their content IP has played in training
Shutterstock's generative technology, with anticipated payments to
millions more, and has provided artists with ongoing royalties tied
to licensing activity for newly generated assets.
Shutterstock intends to continue to invest, innovate and engage
in strategic long-term partnerships that amplify the value and
impact of its high-quality content library, enriched with vast
metadata, that leads the industry in size, diversity and
annotation—making it unrivaled for training AI capabilities. To
date, Shutterstock has partnered with NVIDIA, Meta, OpenAI, LG and
other leaders in the tech industry to develop foundational
generative AI tools and standards for creators across 3D, images
and text.
About Shutterstock, Inc.
Shutterstock, Inc. (NYSE:
SSTK) is a premier partner for transformative brands, digital media
and marketing companies, empowering the world to create with
confidence. Fueled by millions of creators around the world, a
growing data engine and a fearless approach to product innovation,
Shutterstock is the leading global platform for licensing from the
most extensive and diverse collection of high-quality 3D models,
videos, music, photographs, vectors and illustrations. From the
world's largest content marketplace, to breaking news and A-list
entertainment editorial access, to all-in-one content editing
platform and studio production service—all using the latest in
innovative technology—Shutterstock offers the most comprehensive
selection of resources to bring storytelling to life.
Learn more at www.shutterstock.com and follow us
on LinkedIn, Instagram, Twitter,
Facebook and YouTube.
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SOURCE Shutterstock, Inc.