Betcha can't believe he's back. The Lay's
brand has rekindled their iconic partnership with NHL legend
Mark Messier.
TORONTO, Feb. 8, 2024
/CNW/ - Today, Canada's favourite
potato chip brand - Lay's, announced the rekindling of an iconic
partnership with NHL legend Mark
Messier. For the first time in more than 10 years, Canadians
will see Mark back as the face of the brand featured in the latest
ad campaign 'Betcha Can't Pick Just One,' launching during Sunday's
Big Game.
This new campaign spot dubbed the "Casting Call," takes on
a unique closed social experiment, showcasing two brand truths: how
delicious Lay's flavours are and how difficult it is to pick just
one flavour. Developed with award-winning creative producer,
Jordan Cohen, and renowned director,
Hank Perlman, "Casting Call"
features a fictional audition set up, where one by one aspiring
actors are unknowingly put to the test. With the idea of "winning"
one million dollars on the line, will
they be able to only pick one flavour?
"Betcha can't name a more recognizable duo than Lay's potato
chips and Mark Messier," said
Jess Spaulding, Chief Marketing
Officer of PepsiCo Foods Canada. "People often ask me what my
favourite Lay's flavour is and I honestly can't pick just one. We
know this is true for many Lay's fans and we brought Mark back for
another iconic 'Betcha' campaign to test this theory."
"It's great to be back collaborating with Lay's," said 15x
all-star and 6-time Stanley Cup winner Mark
Messier. "A lot of time may have passed but one thing that
hasn't changed is my love of Lay's chips. It's been amazing to
bring this 'Betcha Can't Pick Just One' campaign to life."
But Mark isn't the only icon making a big return. The Lay's
brand is turning up the heat with the permanent launch of Sweet
Chili Heat! flavoured potato chips. Originally launched as a
limited-edition flavour in 2021, Lay's Sweet Chili Heat! became a
quick favourite. The flavour is back permanently and just in time
to be added to Big Game snack line-ups.
You can watch the new Lay's campaign: HERE
Each participant who partook in the social experiment will
receive free Lay's chips for a year.
Share your Big Game moments with Lay's Sweet Chili Heat!
flavoured potato chips using the hashtag #BetchaCant.
About Lay's Canada
Lay's potato chips are Canada's
favourite potato chip brand and one of PepsiCo Canada's flagship
brands. The iconic brand, known for its classic crunch and
delicious flavours, is here to create magnetic enjoyment by
bringing stans out of the day-to-day to inspire uplifting moments
of enjoyment with a great tasting snack. Follow Lay's Canada on Instagram, YouTube, Facebook and
TikTok. For more information, please visit www.lays.ca
About PepsiCo Foods
Canada
PepsiCo Foods Canada is comprised of the Frito Lay Canada and
Quaker Canada businesses. The company employs over 6,000 Canadians
with seven manufacturing plants and sales and distribution
facilities from coast to coast. Frito Lay Canada is the country's
largest snack food manufacturer and the company's brands include
Lay's, Doritos, Tostitos, Ruffles, Smartfood and Cheetos. The
Quaker brand portfolio includes a wide range of wholesome cereals,
oatmeal, rice and corn snacks and snack bars, and features other
prominent brands such as Quaker Life, Quaker Chewy, Quaker Harvest
Crunch and Crispy Minis. For more information, please visit
www.pepsico.ca.
About Frito Lay North America
Frito Lay North America is the
$23 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito Lay snacks include Lay and Ruffles potato
chips, Doritos and Tostitos tortilla chips and branded dips,
Cheetos snacks, Stacy's pita chips, PopCorners popped-corn snack,
SunChips multigrain snacks and Fritos corn chips. The company
operates 30+ manufacturing facilities across the U.S. and
Canada, more than 200 distribution
centers and services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito Lay at the corporate website,
www.fritolay.ca, on X (@fritolay), on Instagram (@fritolay) and on
Facebook (Frito Lay).
SOURCE PepsiCo Foods Canada