The U.S. dairy alternatives market is
forecasted to grow from $5.84 billion
in 2022 to $14.28 billion by 2030,
reflecting a significant consumer shift toward plant-based
products
VANCOUVER, BC, Jan. 21,
2025 /CNW/ - ELSE NUTRITION HOLDINGS INC.
(BABY) (BABYF) (0YL.F)
("Else" or the "Company"), a
leader in clean, Plant-Based nutrition, announces its entry into
the adult food market with the launch of its revolutionary
ready-to-drink (RTD) nutritional shakes for adults in the U.S. and
Canada.
As the first and only whole-food, plant-powered, complete
nutrition drink for adults, Else Nutrition's RTD shakes are poised
to redefine the adult nutritional beverage market. Notably, the
U.S. dairy alternatives market is forecasted to grow from
$5.84 billion in 2022 to $14.28 billion by 2030, reflecting a significant
consumer shift toward plant-based products. Furthermore, 44% of
flexitarians cite health benefits as a key driver in choosing
plant-based options. Else Nutrition's RTD shakes meet this growing
demand, offering a superior product that aligns with vegan,
vegetarian, and flexitarian dietary preferences.
As more consumers embrace plant-based diets and
seek sustainable, clean-label products, Else
Nutrition's Adult RTD shakes offer a timely and innovative
solution. Made from real, whole-food
ingredients like almond butter, sunflower protein flour,
and buckwheat flour, these dairy-free, minimally processed shakes
provide a nutritious, easy-to-digest alternative to
traditional dairy-based nutritional supplements.
A Complete Nutritional Solution
Each serving of Else Nutrition's RTD shake provides:
- 280 calories and 14g of high-quality plant
protein
- Natural fiber, healthy carbohydrates, and unsaturated fats
- 26 essential vitamins and minerals tailored to
adults' health needs
- 50% less sugar than leading competitors with no
artificial sweeteners
- Lactose-free, cholesterol-free, low in saturated fat, and Clean
Label Project Certified
Else Nutrition's RTD Vanilla shakes are now available in
Canada in 8 fl. oz. (236 mL) tetra
packs, offered in 6-packs and 24-packs. They can be purchased on
Amazon.ca and at select retail locations. Additional flavors are
planned for future release. In the U.S., the product line is set to
launch in Q2 2025.
"We are proud to introduce a convenient, clean, and delicious
option for adults looking to meet their daily nutritional needs,"
said Hamutal Yitzhak, CEO &
Co-Founder of Else Nutrition. "This launch is a natural progression
of our mission to deliver whole-food-based nutrition for all ages.
Our adult shakes aren't just better for you and easier to
digest—they're better for the planet."
To delve deeper into Else Nutrition's offerings and its
revolutionary approach to nutrition, visit
www.elsenutrition.com
About Else Nutrition Holdings Inc.
Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL)
is a food and nutrition company in the international expansion
stage focused on developing innovative, clean, and whole
Plant-Based food and nutrition products for infants, toddlers,
children, and adults. Its revolutionary, Plant-Based, non-soy
formula is a clean-ingredient alternative to dairy-based formulas.
Since launching its Plant-Based Complete Nutrition for Toddlers,
made of whole foods, almonds, buckwheat, and tapioca, the brand has
received thousands of powerful testimonials and reviews from
parents, gained national retailer support, and achieved rapid sales
growth.
Awards and Recognition:
- "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit
- #1 Best Seller on Amazon in the Fall of 2020 in the New Baby
& Toddler Formula Category
- "Best Dairy Alternative" Award 2021 at World Plant-Based
Expo
- Nexty Award Finalist at Expo West 2022 in the Plant-Based
lifestyle category
- During September 2022, Else Super
Cereal reached the #1 Best Seller in Baby Cereal across all brands
on Amazon
TSX
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for the adequacy or accuracy of this release.
Caution Regarding Forward-Looking Statements
This press release contains statements that may constitute
"forward-looking statements" within the meaning of applicable
securities legislation. Forward-looking statements are typically
identified by words such as "will" or similar expressions.
Forward-looking statements in this press release include statements
with respect to the anticipated dates for filing the company's
financial disclosure documents. Such forward-looking statements
reflect current estimates, beliefs, and assumptions, which are
based on management's perception of current conditions and expected
future developments, as well as other factors management believes
are appropriate in the circumstances. No assurance can be given
that the foregoing will prove to be correct. Forward-looking
statements made in this press release assume, among others, the
expectation that there will be no interruptions or supply chain
failures as a result of COVID-19 and that the manufacturing,
broker, and supply logistic agreement with the company does not
terminate. Actual results may differ from the estimates, beliefs,
and assumptions expressed or implied in the forward-looking
statements. Readers are cautioned not to place undue reliance on
any forward-looking statements, which reflect management's
expectations only as of the date of this press release. The company
disclaims any obligation to update or revise any forward-looking
statements, whether as a result of new information, future events,
or otherwise, except as required by law.
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SOURCE Else Nutrition Holdings Inc.
